2. Top Gear Interview
Aaron Paul featured in a recent episode of Top Gear; an
extremely popular British motoring programme. This
was an excellent choice to help market the need for
speed film as the show appeals to the same target
audience as the film. The presenter; Jeremy Clarkson
discusses breaking bad with Aaron along with the need
for speed movie. The viewers of top gear will be more
likely to watch the movie once they see the interview
as they will take interest of Jeremy Clarkson's opinion.
3. WWE RAW (Aaron Paul Appearance)
Aaron Paul also made a guest appearance on
WWE RAW to promote the movie. Wrestling has
a mainly male fan base of all ages which makes
it a great way to promote the need for speed
movie. Aaron appeared in a car on the show
which promotes the vehicles used in the need
for speed movie, he then took part in the actual
wrestling match which would attract a lot of
attention to himself as an actor.
4. Conclusion
In my opinion Aaron Paul is the best choice of
character to promote the movie as he is already
very famous from the breaking bad series. He is
able to take part in a mature insightful interview
on top gear as well as a fun entertaining
performance on WWE. Aaron could also be
considered a good face for the campaign as he
may attract young girls that find him attractive;
further widening the target audience.
5. Pre-production
One of the most important things a producer must consider
during pre production is the marketing campaign, from cast
appearances to giant posters. If a film has a good marketing
strategy then it can make millions at box office . To ensure the
marketing campaign is a success the producer must follow these
rules.
Background- Need for speed was initially a video game in he 90s
Identifying the audience- The target audience of need for speed
is males from 14-35 with an interest in cars.
Thinking ahead- Distributors of Need For Speed looked at
previous successful marketing campaigns as well as audience
research, focus groups and surveys.
6. Post production
Post production phases often last longer than the actual
shooting of the movie. Post production gives the producers a
chance to change aspects of the film based on questionnaires
given during screen tests; this is when the film is shown to a
small group of people who then pick up any flaws before the film
is released to the public. The audience that the film will be
shown too will be chosen to represent the intended target
audience so for the need for speed test screening the majority
of viewers would be male.
7. Anchorage
The term anchorage means ‘the fixing of meaning’ through
connotations and signs. For example in Need For Speed the two main
visual appeals are women and cars as this is what the audience like to
see. The posters for this movie use both of these to attract the
audience along with giving some slight clues as to what the movie
involves. The first poster shows Aaron Paul with the other males from
the movie and shows the helicopter carrying a car in the background
which suggest the film has lots of action. The second poster
features a woman as a sexual object which
attracts males to watch the film. The women is
staring directly at the viewer which could suggests
that she wants the viewer to join her.
8. Synergy and USP
Synergy is the sale of products or services related to the film for
example action figures and amusement park rides. The main synergy
for Need for Speed is the video game that has been very popular since
the 90’s. Fans of the game will feel the need to go and watch this
movie gaining the movie a wider target audience. The movie also uses
synergy through toy cars etc. to attract the younger generation of
males.
The USP (unique selling point) of this movie is the use of cars and
women to attract the audience. Conventional action movies like this
use visual aids to entice the audience whereas auteur films often use
the narrative to entertain the audience.
