A Digital Integration Success Story: How Informz Grew Engagement by 300%
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In this webinar, the Informz social media expert shares how she was able to grow engagement by 300% in 18 months.
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A Digital Integration Success Story: How Informz Grew Engagement by 300%
- 1. A Digital Integration Success Story: How Informz Grew Engagement by 300% Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz
- 3. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
- 4. A Digital Integration Success Story: How Informz Grew Engagement by 300% Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz
- 6. About Me @emktg_guru
- 7. About Alex
- 9. Technology Craze! Social Media is NOT going away!
- 10. Social Media
- 11. Social Growth 27 million 56% 7 billion
- 12. Strategy is a Must!
- 14. Not all posts are created equally vs.
- 15. Create a plan
- 16. Facebook Strategy • 156 Likes • Personal Space • Posting frequency
- 17. Facebook Strategy • Types of Posts – Tips & Best Practices – “Behind the Scenes” – Pictures
- 18. Types of Posts
- 19. Don’t leave me hanging!
- 20. Alerted readers in the Informal
- 21. Twitter Strategy • 400 Followers • What kind of tweets? – Email Marketing Tips – Retweets – Replies
- 22. Twitter Strategy
- 24. The Results 1800 1600 1400 1200 1000 Before 800 After 600 400 200 0 Facebook Twitter
- 27. Reports
- 28. Tips • State the action desired • Connect back around • Incorporate social media happenings back in your emails
- 30. Use Email to Educate
- 31. Survey
- 32. What’s new in 2012 • Wanted to take a fresh look • Was anyone using Google+? • Placed in Informal – 18% CTR • Validated our efforts
- 33. Video
- 34. Video Growth
- 35. Informz + Video
- 36. Informz + Video CTR 25% 20% 15% 10% CTR 5% 0% No Video Video
- 37. Social and Video
- 38. Video How-To
- 39. Video How-To
- 40. Video How-To • Subject Line • <90 seconds • Cross promote • Keywords
- 41. Video Ideas
- 42. Video Ideas • Whitepaper • Case studies • Brochure • Membership
- 43. Results
- 44. Practicing What We Preach • Share your newsletter on your social media sites • Encourage sign-ups through tweets
- 45. Build Your List
- 46. What’s Next
- 47. What’s Ahead • Informal Redesign – Bring social icons to the top – Social Media Spotlight
- 48. What’s Ahead • Blog – Encourage sharing
- 49. What Have You Learned • Integration is a must • Strategize • Social Tips • Video Tips
- 50. Let us help you! Jeanette Brown brown@informz.com @emktg_guru www.informz.com 1.888.371.1842 @informz