7 online marketing strategies


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  • Welcome Your name, title, organization and relevant experience Schedule (set expectations for timetable) Goals for this class Q&A session For live classes - ask attendees to turn cellphones to vibrate
  • 7 online marketing strategies

    1. 1. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin:www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
    2. 2. J o e A p f e lb a u m – O n lin eM a r k e t in g Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
    3. 3. Seven Marketing StrategiesFind out more about Ajax Union‘s products at:www.ajaxunion.com
    4. 4. Online Marketing Strategies How Important Is Online Marketing? • Google helped provide $11.1 billion of economic activity for New York businesses, website publishers, and non- profits in 2011 • 97% of consumers look online for local goods and services • $482 Billion was spent on products researched online and purchased offline 140,000 businesses and non-profits benefited from using Googles advertising tools, AdWords and AdSense, in 2011
    5. 5. Online Marketing Strategies
    6. 6. Online Marketing Strategies So what’s your plan?
    7. 7. 7 Online Marketing Strategies
    8. 8. 7 Online Marketing Strategies• Search Engine Optimization (Organic SEO)• Search Engine Marketing (SEM, PPC Google AdWords)• Social Media Marketing (Facebook, Twitter, Linkedin, Pinterest, SMO)• Email Marketing (Mail Chimp, Constant Contact, ESP)• Online PR (Press Releases)• Blogging (Wordpress, Blogger)• Online Video (Youtube)
    9. 9. The anatomy of a Search Engine
    10. 10. Search Engine Optimization (Organic SEO) Ranking On Google Yahoo and Bing is Not Magic! • Make sure SE’s can access your site • Add keywords to your website • Add unique valuable content • Get links from other sites • Offer something people WANT to link to • Done try to trick the search engines • (They are smarter than you!) • SEO Takes Time!
    11. 11. Search Engine Marketing (SEM, PPC) SEM is tracked and controlled better than other marketing mediums. • Get relevant traffic to your website. • Only pay when people come to your site • Optimize for the keywords that convert • Target people in your geographic area • Customize your message • Spend as much or as little as you like • Banner advertising can tap into 80% of users • Most effective return on adspend • Measurable ROI Get started at Google.com/adwords
    12. 12. Social Media Marketing (SMO) Popular Social Media Platforms •Facebook •Linkedin •Twitter •Pinterest • Facebook •Google Plus • Linkedin • Twitter • Pinterest
    13. 13. Email Marketing (ESP) Do you all have Email? Thought so! Popular Email Service Providers • Mail Chimp • Constant Contact
    14. 14. Online PR (Press Releases) Press Releases Are a Great Way To Get In The News! A few good rules to live by for SEO press releases 1. Never sacrifice readability when optimizing your press release. 2. Always have a newsworthy angle. 3. Don’t write press releases that read like advertisements.
    15. 15. Blogging Do you have a blog for your business? • Blog to build positive brand name recognition • Blogging allows your humanize your business • Blogs generally rank really well in SEO • Prove that you’re an expert in your field!
    16. 16. Online Video 59% of C-level decision makers prefer online video to reading text. • Video engages people • Most people are visual • A picture is worth a thousand words • Video is great for SEO! 84.4% of the U.S. Internet audience viewed a video online, and the duration of the average online content video was 6.1 minutes. A video is 53 times more likely to generate a first page Google ranking than traditional search engine marketing techniques
    17. 17. Free tools for Online Marketing Some tools you should check out! • RankZen • Google Analytics • Google Webmaster Tools • Google Trends • Google Alerts • SEO Moz • SEO Book • Wordtracker
    18. 18. Quick Recap
    19. 19. Online Marketing Webinars Come to our FREE Online Marketing Webinars AjaxUnion.com/Webinar • Thursday July 19 – 12 p.m. – Ajax Union Services with Sarah • Monday July 23 – 12 p.m. – B2B Prospecting with Joe • Tuesday July 24 – 12 p.m. – Google AdWords 101 with Josh • Tuesday August 7 – 12 p.m. – Pinterest with Leslie • Thursday August 16 – 12 p.m. - Ajax Union Services with Sarah • Tuesday August 21 – 12 p.m. – Email Marketing with Sarah • Tuesday September 4 – 12 p.m. – Social Media with Sarah • Thursday September 6 – 12 p.m. - Ajax Union Services with Sarah • Tuesday September 11 – 12 p.m. – Google 101 with David Thank you!