The document discusses the application of outcome mapping (OM) in a project aimed at better managing zoonotic emerging infectious diseases in Southeast Asia. It highlights the project's focus on capacity building, participatory methods, and the development of relationships between research teams and boundary partners to influence changes in knowledge, attitudes, and practices. Key takeaways include the iterative process of outcome development, the role of progress markers in assessing outcomes, and the organizational learning derived from implementing OM.

1. Lessons Learned from the application of
Outcome Mapping to an IDRC EcoHealth
project: a double-acting participatory process.
Outcome Mapping Reflection of the Ecosystem Approaches to the Better Management
of Zoonotic Emerging Infectious Diseases in the Southeast Asia Region (EcoZD) project
The 1st Pan Asia-Africa Monitoring & Evaluation Forum,
Bangkok, Thailand 2012
Tohtubtiang, K., Assé, R., Wisartsakul, W., and Gilbert , J.

2. Introduction
Presentation Overview
• Outcome Mapping (OM) and
its essence
• Rationale of using of OM
• The process of developing
outcomes
• Assessing outcomes
• Outcomes: capacity building &
organisational development
• Conclusion

3. Outcome Mapping & Its Essence
3 Key Concepts of Outcome Mapping (OM)
A participatory planning, and M&E tool which emphasises 3
concepts:
• Outcomes = Targeted changes in attitude, knowledge, practices,
and behaviour at stakeholder levels.
Ø Changes in personal and organisational levels
Ø Targeted changes contribute to impact (not attribution)
• Targeted stakeholders or Boundary Partners (BP)
Source: Outcome Mapping Learning Community http://www.outcomemapping.ca/

4. Outcome Mapping & Its Essence
3 Key Concepts of Outcome Mapping (OM)
• Social and organisational learning.
Goal
I will change gradually in The goal is
capability / behavior. All outcome my
depend on my intention
response, I
want it
BP
BP
My goal is to increase
BPs’ capability,
Proje
encourage BPs to ct
I realize my
change their behavior.
own
limitation
Source: Outcome Mapping Learning Community http://www.outcomemapping.ca/

5. Project Overview
Ecosystem Approaches to the Better Management of Zoonotic Emerging
Infectious Diseases in the Southeast Asia Region (EcoZD)
• Funded by International Development Research Centre, Canada (IDRC)
• 5-year project implemented by International Livestock Research Institute
(ILRI)
• Goals: capacity building & evidence-based knowledge
• 8 Research & outreach teams in 6 countries.

6. Rationale for the use of OM
OM process compliments & reinforces:
• EcoZD’s goal: capacity ü Non-linear, iterative
building process
• EcoHealth Concept. ü Systems Thinking
ü Transdisciplinary
collaboration
ü Participatory methods
ü Equity (social justice)
ü Knowledge to action
ü Sustainability

7. The Process of Developing Outcomes
3 Stages of OM
Source: Outcome Mapping Learning Community http://www.outcomemapping.ca/

8. The Process of Developing Outcomes
A Two-layer process
Layer 1: Relationship between EcoZD project & 8 teams to influence teams’ changes
in knowledge, attitude, and practices (KAP).
Layer 2: Relationship between teams & their Boundary Partners (BPs) to support BPs’
changes in KAP.
Layer
2
CHI
CAM
Layer
1
Para
IND
VTN
professional
ILRI-­‐
EcoZD
Slaughterhouse
LAO
JTV
owners
CMU
UGM
Students

9. The Process of Developing Outcomes
Progress Markers (PMs)
PMs = a set of gradual development of Boundary Partners
(BPs) towards expected outcomes. PMs are collaboratively
developed and mutually agreed by the project & BPs.
PMs - not static & respond to project’s changing situation.

10. The Process of Developing Outcomes
OM process in both layers accentuates ‘Cycle of Learning’
• Understanding
purposes
Internal
• Analysing
Stakeholders
• Using
Progress
exchange
of
Markers
as
a
info.
&
framework
understanding
• Progress
Makers
• Improving
strategies
development
&
based
on
feedbacks
confirmaIon
received
• Self-­‐assessment
• Feedback
from
Boundary
Partners
ParBcipatory
Adapt
&
Plan
interacBon
Process
with
BPs

11. Assessing Outcomes
As a part of ‘Cycle of Learning’
Capacity
• Progress Makers development Building for BPs
& confirmation
• Self-assessment & evidence Organisational
given by Boundary Partners Learning
• Feedback from Boundary
Partners
ParBcipatory
Process
with
BPs
Outcome Journal, Performance
Journal

12. Assessing Outcomes
Information from self-assessment and feedback from BPs are used in
strategic planning.
• Using Progress Markers
as a framework
• Improving strategies
based on feedbacks
received
AdapBng
&
Planning
interacBon

13. Assessing Outcomes
Layer 1 & Layer 2 Progress Markers (PMs)
Key themes of PMs:
Layer 1: EcoZD – Teams Layer 2: Teams – BPs
• Understanding and applying • BPs’ improved understanding/
EcoHealth principles. specific knowledge.
• Communicating research • BPs’ changes in practices.
findings.
• BPs’ communication of
• Networking & policy particular knowledge/ practices
engagement. to communities.

14. Assessing Outcomes
Layer 1: self assessment
CHI CAM VTN
Team Team Team
PM 1: Have an increased understanding of
EcoHealth principles, goals, and cost-benefits H H- M
compared with previous research
PM 3: Strategically plan communication L L+ M-
and dissemination of research findings
to Boundary Partners

15. Outcomes & capacity building
Layer 1 Outcomes: changes in KAP of teams
Attitude & Knowledge Changes
« CA M : Towa r d t ra n s d i s c i p l i n a r y
collaboration
« CHI: Engaging in policy-making
process, a do-able attempt.
Practice Changes
« VTN: Intentional dissemination of
research findings

16. Outcomes & capacity building
Layer 1 Outcomes: what does EcoZD project learn?
Organisational Learning:
« Research management & the success of EcoHealth research:
administration, communication, and time management.
« An intentional knowledge transfer is a necessary step for capacity
building.

17. Outcomes & capacity building
Layer 2 Outcomes: changes in KAP of BPs
Attitude & Knowledge Changes
« Indonesia Team and its interaction with
BPs, Rabies Cadres

18. Outcomes & capacity building
Layer 2 Outcomes: changes in KAP of BPs
Practices Changes:
« Thailand – Vietnam team & better hygienic practices of
slaughterhouse owners
March 2012 August 2012

19. Outcomes & capacity building
Layer 2 Outcomes
Organisational Learning: what do teams learn from this process?
« Integrate lessons learned into strategic planning & practical action
plans: examples from Cambodia Team & China Team.

20. Conclusion
« OM is used as a framework for the process of developing
outcomes and also a formative reflection which contributes
to project management.
« Challenges faced by implementation of this process: 1)
subjectivity of the tool, 2) seen as a seperate part of the
project, 3) resources, especially time & skills of personnel in
the teams.

21. Reference
• Charron, D.F. (2012) (ed) EcoHealth Research in Practice: Innovative
Applications of an EcoSystem Approach to Health, Ottawa, International
Development Research Centre
• Jones, H., Jones, N., Shaxson, L., and Walker, D. (2012) ‘Knowledge,
Policy, and Power in International Development: a Practical Guide’,
Bristol: The Policy Press.
• Patton, M. (2010) Developmental evaluation: Applying complexity
concepts to enhance innovation and use, New York, NY: Guildford
Publications
• Outcome Mapping Learning Community, www.outcomemapping.ca

22. EcoZD Project
For more information about the EcoZD project, please
visit:
www.ilri.org/ecozd
www.ilriasia.wordpress.com/tag/ecozd
Or contact:
Korapin Tohtubtiang
tkorapin@gmail.com