Livestock and mobile technology
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Livestock and mobile technology

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Presented by Su Kahumbu at the ILRI Livestock live talk seminar, Nairobi, 11 December 2012

Presented by Su Kahumbu at the ILRI Livestock live talk seminar, Nairobi, 11 December 2012

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Livestock and mobile technology Presentation Transcript

  • 1. ILRI Livestock live talk seminar Nairobi, 11 December 2012Livestock and Mobile Technology Su Kahumbu su@greendreams.co.ke
  • 2. Today, almost one billion people are sufferingfrom malnutrition and 70% of the poor indeveloping countries live in rural areas. This islargely attributed to unsustainable agricultural/environmental practices, weak nexus betweenscience and policies as well as incoherent nationalpolicies. World Agricultural Report IAASTD
  • 3. More than one in four Africans - 218 million undernourished.
  • 4. Current solutions deliver shortterm increased productivity at the expense of sustainable ecosystemsResulting in dependence on expensive inputs, fertilizers, adapted and modified seeds
  • 5. Who is a farmer?
  • 6. Mechanized ManualIndustrialized Small Scale Subsidized Unsupported Produces 80% of Kenyas’ food
  • 7. Weather Poor soils Poor storage Poor prices Poorinfrastructure Poor extension Expensive risks inputs Instability Insecurity Lack of knowledgeClimate Change
  • 8. Biovision FoundationTOF MagazineiTof CentersTOF RadioInfonet platformwww.infonet-biovision.org
  • 9. KnowledgeMarketsFinance
  • 10. SEXY!
  • 11. Kenya has 80% mobile phone penetrationIn the ages 20-29 over 100% penetration700 Million mobile phones in Africa
  • 12. Agricultural information platform accessed primarily via mobile phone
  • 13. Core objectives of increasingfarmer productivity through increased knowledge
  • 14. iCow Pipe Virtual Vets, QA & Technical Farmers Customer Care Agri Stakeholders TO CK PRO DUC ER S ’A S iCow Features S 1. Kalenda SO I VE C IAKENYA L TION 2. Vetenari 3. Mashauri 4. Soko 5. Sauti 6. Videos
  • 15. Farmer Profile1-2 acres of land2-3 cows20% women
  • 16. Silas-Embu-June 23rd Ashford-Tharaka Nithi-June11th + 7lt + 4lt Ksh 6,750 Ksh 3,600 Mashauri
  • 17. Soko Rotich Luke Ksh 80,000Nakuru 121 km , 1.5 hrs BaringoSammy Mutai Ksh 100,000 Ksh 105,000Kericho 76km, 1 hr Bomet
  • 18. Gitau Ruchu 10 lt @ 200 bob Thika Nairobi 8k Monthly
  • 19. VetenariMuthoni Nyeri Ksh 1,000,000Dec 14th 2011 Dec 28th 2011
  • 20. Dr ABC in Sultan HamudMary Mary’s FriendMachakos Sultan Hamud
  • 21. Other gains• Reduced calf mortality• Feed conservation• Fodder Production• Reduced veterinary costs• Healthier animals
  • 22. SautiApril 10th
  • 23. Knowledgeable Farmers 42 counties 42,000
  • 24. Su Kahumbu Stephanou | TED Fellow | Green Dreams TECH Ltd www.iCow.co.ke.