Livestock and mobile technology

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Presented by Su Kahumbu at the ILRI Livestock live talk seminar, Nairobi, 11 December 2012

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Livestock and mobile technology

  1. 1. ILRI Livestock live talk seminar Nairobi, 11 December 2012Livestock and Mobile Technology Su Kahumbu su@greendreams.co.ke
  2. 2. Today, almost one billion people are sufferingfrom malnutrition and 70% of the poor indeveloping countries live in rural areas. This islargely attributed to unsustainable agricultural/environmental practices, weak nexus betweenscience and policies as well as incoherent nationalpolicies. World Agricultural Report IAASTD
  3. 3. More than one in four Africans - 218 million undernourished.
  4. 4. Current solutions deliver shortterm increased productivity at the expense of sustainable ecosystemsResulting in dependence on expensive inputs, fertilizers, adapted and modified seeds
  5. 5. Who is a farmer?
  6. 6. Mechanized ManualIndustrialized Small Scale Subsidized Unsupported Produces 80% of Kenyas’ food
  7. 7. Weather Poor soils Poor storage Poor prices Poorinfrastructure Poor extension Expensive risks inputs Instability Insecurity Lack of knowledgeClimate Change
  8. 8. Biovision FoundationTOF MagazineiTof CentersTOF RadioInfonet platformwww.infonet-biovision.org
  9. 9. KnowledgeMarketsFinance
  10. 10. SEXY!
  11. 11. Kenya has 80% mobile phone penetrationIn the ages 20-29 over 100% penetration700 Million mobile phones in Africa
  12. 12. Agricultural information platform accessed primarily via mobile phone
  13. 13. Core objectives of increasingfarmer productivity through increased knowledge
  14. 14. iCow Pipe Virtual Vets, QA & Technical Farmers Customer Care Agri Stakeholders TO CK PRO DUC ER S ’A S iCow Features S 1. Kalenda SO I VE C IAKENYA L TION 2. Vetenari 3. Mashauri 4. Soko 5. Sauti 6. Videos
  15. 15. Farmer Profile1-2 acres of land2-3 cows20% women
  16. 16. Silas-Embu-June 23rd Ashford-Tharaka Nithi-June11th + 7lt + 4lt Ksh 6,750 Ksh 3,600 Mashauri
  17. 17. Soko Rotich Luke Ksh 80,000Nakuru 121 km , 1.5 hrs BaringoSammy Mutai Ksh 100,000 Ksh 105,000Kericho 76km, 1 hr Bomet
  18. 18. Gitau Ruchu 10 lt @ 200 bob Thika Nairobi 8k Monthly
  19. 19. VetenariMuthoni Nyeri Ksh 1,000,000Dec 14th 2011 Dec 28th 2011
  20. 20. Dr ABC in Sultan HamudMary Mary’s FriendMachakos Sultan Hamud
  21. 21. Other gains• Reduced calf mortality• Feed conservation• Fodder Production• Reduced veterinary costs• Healthier animals
  22. 22. SautiApril 10th
  23. 23. Knowledgeable Farmers 42 counties 42,000
  24. 24. Su Kahumbu Stephanou | TED Fellow | Green Dreams TECH Ltd www.iCow.co.ke.

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