Your SlideShare is downloading. ×
0
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Science of Social Media

75,542

Published on

The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

Published in: Business, Technology
5 Comments
80 Likes
Statistics
Notes
No Downloads
Views
Total Views
75,542
On Slideshare
0
From Embeds
0
Number of Embeds
43
Actions
Shares
0
Downloads
826
Comments
5
Likes
80
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Science ofSocial Media Dan Zarrella Social Media Scientist
  • 2. #SMSCI
  • 3. Brian Bloom Photography
  • 4. Myth: Ideas spread because they’re good.
  • 5. Memetics
  • 6. Myth: “Engaging in the Conversation” isthe most important thing on social media.
  • 7. Takeaway: “Engaging in the Conversation”doesn’t work. Publishing interesting contentdoes.
  • 8. Myth: Don’t call yourself a guru.
  • 9. Takeaway: Identify yourself authoritatively.
  • 10. Takeaway: Stop talking about yourself.
  • 11. SelectiveAttention
  • 12. Takeaway: Don’t crowd out your owncontent.
  • 13. Myth: Friday, Saturday and Sunday are baddays to publish.
  • 14. Takeaway: Use contra- competitive timing.
  • 15. Performance
  • 16. Reputation
  • 17. SocialExchange
  • 18. Scarcity
  • 19. InformationVoids
  • 20. Zombies Marketing Me
  • 21. Takeaway: Utilize combined relevance.
  • 22. Myth: “Please ReTweet” doesn’t work.
  • 23. Takeaway: Don’t forget social calls-to-action.
  • 24. 5 People…
  • 25. Thank you!

×