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The Science of Social Media

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The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

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Transcript

  • 1. The Science ofSocial Media Dan Zarrella Social Media Scientist
  • 2. #SMSCI
  • 3. Brian Bloom Photography
  • 4. Myth: Ideas spread because they’re good.
  • 5. Memetics
  • 6. Myth: “Engaging in the Conversation” isthe most important thing on social media.
  • 7. Takeaway: “Engaging in the Conversation”doesn’t work. Publishing interesting contentdoes.
  • 8. Myth: Don’t call yourself a guru.
  • 9. Takeaway: Identify yourself authoritatively.
  • 10. Takeaway: Stop talking about yourself.
  • 11. SelectiveAttention
  • 12. Takeaway: Don’t crowd out your owncontent.
  • 13. Myth: Friday, Saturday and Sunday are baddays to publish.
  • 14. Takeaway: Use contra- competitive timing.
  • 15. Performance
  • 16. Reputation
  • 17. SocialExchange
  • 18. Scarcity
  • 19. InformationVoids
  • 20. Zombies Marketing Me
  • 21. Takeaway: Utilize combined relevance.
  • 22. Myth: “Please ReTweet” doesn’t work.
  • 23. Takeaway: Don’t forget social calls-to-action.
  • 24. 5 People…
  • 25. Thank you!