The Science ofSocial Media    Dan Zarrella    Social Media Scientist
#SMSCI
Brian Bloom Photography
Myth: Ideas spread because they’re good.
Memetics
Myth: “Engaging in the Conversation” isthe most important thing on social media.
Takeaway: “Engaging in the Conversation”doesn’t work. Publishing interesting contentdoes.
Myth: Don’t call yourself a guru.
Takeaway: Identify yourself authoritatively.
Takeaway: Stop talking about yourself.
SelectiveAttention
Takeaway: Don’t crowd out your owncontent.
Myth: Friday, Saturday and Sunday are baddays to publish.
Takeaway: Use contra- competitive timing.
Performance
Reputation
SocialExchange
Scarcity
InformationVoids
Zombies        Marketing          Me
Takeaway: Utilize combined relevance.
Myth: “Please ReTweet” doesn’t work.
Takeaway: Don’t forget social calls-to-action.
5 People…
Thank you!
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
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The Science of Social Media

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The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

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The Science of Social Media

  1. 1. The Science ofSocial Media Dan Zarrella Social Media Scientist
  2. 2. #SMSCI
  3. 3. Brian Bloom Photography
  4. 4. Myth: Ideas spread because they’re good.
  5. 5. Memetics
  6. 6. Myth: “Engaging in the Conversation” isthe most important thing on social media.
  7. 7. Takeaway: “Engaging in the Conversation”doesn’t work. Publishing interesting contentdoes.
  8. 8. Myth: Don’t call yourself a guru.
  9. 9. Takeaway: Identify yourself authoritatively.
  10. 10. Takeaway: Stop talking about yourself.
  11. 11. SelectiveAttention
  12. 12. Takeaway: Don’t crowd out your owncontent.
  13. 13. Myth: Friday, Saturday and Sunday are baddays to publish.
  14. 14. Takeaway: Use contra- competitive timing.
  15. 15. Performance
  16. 16. Reputation
  17. 17. SocialExchange
  18. 18. Scarcity
  19. 19. InformationVoids
  20. 20. Zombies Marketing Me
  21. 21. Takeaway: Utilize combined relevance.
  22. 22. Myth: “Please ReTweet” doesn’t work.
  23. 23. Takeaway: Don’t forget social calls-to-action.
  24. 24. 5 People…
  25. 25. Thank you!
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