The Science of Social Media
 

The Science of Social Media

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The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media

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The Science of Social Media The Science of Social Media Presentation Transcript

  • The Science ofSocial Media Dan Zarrella Social Media Scientist
  • #SMSCI
  • Brian Bloom Photography
  • Myth: Ideas spread because they’re good.
  • Memetics
  • Myth: “Engaging in the Conversation” isthe most important thing on social media.
  • Takeaway: “Engaging in the Conversation”doesn’t work. Publishing interesting contentdoes.
  • Myth: Don’t call yourself a guru.
  • Takeaway: Identify yourself authoritatively.
  • Takeaway: Stop talking about yourself.
  • SelectiveAttention
  • Takeaway: Don’t crowd out your owncontent.
  • Myth: Friday, Saturday and Sunday are baddays to publish.
  • Takeaway: Use contra- competitive timing.
  • Performance
  • Reputation
  • SocialExchange
  • Scarcity
  • InformationVoids
  • Zombies Marketing Me
  • Takeaway: Utilize combined relevance.
  • Myth: “Please ReTweet” doesn’t work.
  • Takeaway: Don’t forget social calls-to-action.
  • 5 People…
  • Thank you!