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Customer 2.0 - Inbound Marketing with InsideView and Customer Think

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  • 1. Inbound Marketing:Helping Customers to Find You
    Mike Volpe
    VP Marketing, HubSpot
    Twitter: @mvolpe
  • 2. Marketing is Changing
    @mvolpe
    1950 - 2000
    2000 - 2050
  • 3. Outbound Marketing
    @mvolpe
  • 4. Outbound Marketing is Harder
    @mvolpe
    800-555-1234
    Annoying
    Salesperson
  • 5. What’s Next in Marketing?
    @mvolpe
    Inbound Marketing:
    Get Found using Google, Social Media and Blogs
    Top 5 Web Marketing
    Book on Amazon
    InboundBook.com
  • 6. @mvolpe
    “If you have more money than brains, use outbound marketing.
    If you have more brains than money, use inbound marketing”
    -- Guy Kawasaki
  • 7. Budget vs. Brains
    @mvolpe
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • 8. Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • 9. Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • 10. Publish Everything
    @mvolpe
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • 11. Blogging Attracts More Visitors
    @mvolpe
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 12. @mvolpe
    46% of companies who blog have gotten revenue
    because of their blog.
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 13. Inbound Marketing Workshop
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • 14. SEO Tips from Website Grader
    @mvolpe
    Lessons from 2,115,631 websites
  • 15. SEO = Context and Authority
    @mvolpe
    Ranking Algorithm:f(n): Context + Authority
  • 16. On-Page SEO (Context)
    @mvolpe
  • Authority is Determined by Links
    @mvolpe
  • 20. Blogging Attracts More Links
    @mvolpe
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 21. Where is Search Going?
    @mvolpe
  • 22. Where is Search Going?
  • 23. Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • 24. It’s NOT About You… Ever
    @mvolpe
    HubSpot.com/cartoons
  • 25. @mvolpe
    Blogging Drives Social Success
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • 26. Content Makes You Interesting
    @mvolpe
  • 27. @mvolpe
    Social Media = Leads and Sales
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 28. Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • 29. @mvolpe
    Never let website visitors guess what to do next.
  • 30. No Call to Action
    @mvolpe
  • 31. Good Homepage Call to Action
    @mvolpe
  • 32. Offer – WIIFM?
    @mvolpe
  • 33. Offer – WIIFM?
    @mvolpe
  • 34. Inbound Marketing Summary
    @mvolpe
    Convert
  • 35. Suggested Next Steps
    Read the “Inbound Marketing” Book
    Grade your website: www.WebsiteGrader.com
    Additional Free Resources: www.HubSpot.com/marketing-hubs
    @mvolpe