Inbound Marketing:Helping Customers to Find You discusses how inbound marketing is a better strategy than outbound marketing. It summarizes that inbound marketing involves creating useful content and optimizing websites to attract organic visitors from search engines and social media, rather than interrupting potential customers with ads. The document recommends businesses publish blogs, videos, photos and other content to build their authority online and attract links from other websites to improve search engine rankings. It also stresses the importance of calls to action and designing websites to easily guide visitors through the customer journey from initial interest to conversion.

1. Inbound Marketing:Helping Customers to Find YouMike VolpeVP Marketing, HubSpotTwitter: @mvolpe

2. Marketing is Changing@mvolpe1950 - 20002000 - 2050

3. Outbound Marketing@mvolpe

4. Outbound Marketing is Harder@mvolpe800-555-1234AnnoyingSalesperson

5. What’s Next in Marketing?@mvolpeInbound Marketing:Get Found using Google, Social Media and BlogsTop 5 Web MarketingBook on AmazonInboundBook.com

6. @mvolpe“If you have more money than brains, use outbound marketing.If you have more brains than money, use inbound marketing”-- Guy Kawasaki

7. Budget vs. Brains@mvolpeFlickr: Refracted MomentsFlickr: Gaetoan Lee

8. Inbound Marketing@mvolpe Create Optimize Promote Convert

9. Inbound Marketing@mvolpe Create Optimize Promote Convert

10. Publish Everything@mvolpeBlogPodcastVideosPhotosPresentationseBooksNews Releases

11. Blogging Attracts More Visitors@mvolpeSource: Data from over 1,500 small businesses - http://hub.tm/BlogROI

12. @mvolpe46% of companies who blog have gotten revenuebecause of their blog.Source: survey of hundreds of businesses: HubSpot.com/ROI

13. Inbound Marketing Workshop@mvolpe Create Optimize Promote Convert

14. SEO Tips from Website Grader@mvolpeLessons from 2,115,631 websites

15. SEO = Context and Authority@mvolpeRanking Algorithm:f(n): Context + Authority

16. On-Page SEO (Context)@mvolpe Page Title

17. Clean URL

18. Headers & Content

19. DescriptionAuthority is Determined by Links@mvolpe

20. Blogging Attracts More Links@mvolpeSource: Data from over 1,500 small businesses - http://hub.tm/BlogROI

21. Where is Search Going?@mvolpe

22. Where is Search Going?

23. Inbound Marketing@mvolpe Create Optimize Promote Convert

24. It’s NOT About You… Ever@mvolpeHubSpot.com/cartoons

25. @mvolpeBlogging Drives Social SuccessSource: Data from over 2,000 businesses - http://bit.ly/a6SrWh

26. Content Makes You Interesting@mvolpe

27. @mvolpeSocial Media = Leads and SalesSource: survey of hundreds of businesses: HubSpot.com/ROI

28. Inbound Marketing@mvolpe Create Optimize Promote Convert

29. @mvolpeNever let website visitors guess what to do next.

30. No Call to Action@mvolpe

31. Good Homepage Call to Action@mvolpe

32. Offer – WIIFM?@mvolpe

33. Offer – WIIFM?@mvolpe

34. Inbound Marketing Summary@mvolpeConvert

35. Suggested Next StepsRead the “Inbound Marketing” BookGrade your website: www.WebsiteGrader.comAdditional Free Resources: www.HubSpot.com/marketing-hubs@mvolpe