Customer 2.0 - Inbound Marketing with InsideView and Customer Think

Inbound Marketing:Helping Customers to Find You
Mike Volpe
VP Marketing, HubSpot
Twitter: @mvolpe

Marketing is Changing
@mvolpe
1950 - 2000
2000 - 2050

Outbound Marketing
@mvolpe

Outbound Marketing is Harder
@mvolpe
800-555-1234
Annoying
Salesperson

What’s Next in Marketing?
@mvolpe
Inbound Marketing:
Get Found using Google, Social Media and Blogs
Top 5 Web Marketing
Book on Amazon
InboundBook.com

@mvolpe
“If you have more money than brains, use outbound marketing.
If you have more brains than money, use inbound marketing”
-- Guy Kawasaki

Budget vs. Brains
@mvolpe
Flickr: Refracted Moments
Flickr: Gaetoan Lee

Inbound Marketing
@mvolpe
Create
Optimize
Promote
Convert

Publish Everything
@mvolpe
Blog
Podcast
Videos
Photos
Presentations
eBooks
News Releases

Blogging Attracts More Visitors
@mvolpe
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

@mvolpe
46% of companies who blog have gotten revenue
because of their blog.
Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing Workshop
@mvolpe
Create
Optimize
Promote
Convert

SEO Tips from Website Grader
@mvolpe
Lessons from 2,115,631 websites

SEO = Context and Authority
@mvolpe
Ranking Algorithm:f(n): Context + Authority

On-Page SEO (Context)
@mvolpe
Page Title
Clean URL
Headers & Content
Description

Authority is Determined by Links
@mvolpe

Blogging Attracts More Links
@mvolpe
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Where is Search Going?
@mvolpe

Where is Search Going?

Inbound Marketing
@mvolpe
Create
Optimize
Promote
Convert

It’s NOT About You… Ever
@mvolpe
HubSpot.com/cartoons

@mvolpe
Blogging Drives Social Success
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Content Makes You Interesting
@mvolpe

@mvolpe
Social Media = Leads and Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing
@mvolpe
Create
Optimize
Promote
Convert

@mvolpe
Never let website visitors guess what to do next.

No Call to Action
@mvolpe

Good Homepage Call to Action
@mvolpe

Offer – WIIFM?
@mvolpe

Inbound Marketing Summary
@mvolpe
Convert

Suggested Next Steps
Read the “Inbound Marketing” Book
Grade your website: www.WebsiteGrader.com
Additional Free Resources: www.HubSpot.com/marketing-hubs
@mvolpe

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Customer 2.0 - Inbound Marketing with InsideView and Customer Think

by HubSpot All-in-one Marketing Software on May 11, 2010

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Customer 2.0 - Inbound Marketing with InsideView and Customer Think — Presentation Transcript