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Customer 2.0 - Inbound Marketing with InsideView and Customer Think Customer 2.0 - Inbound Marketing with InsideView and Customer Think Presentation Transcript

  • Inbound Marketing:Helping Customers to Find You
    Mike Volpe
    VP Marketing, HubSpot
    Twitter: @mvolpe
  • Marketing is Changing
    @mvolpe
    1950 - 2000
    2000 - 2050
  • Outbound Marketing
    @mvolpe
  • Outbound Marketing is Harder
    @mvolpe
    800-555-1234
    Annoying
    Salesperson
  • What’s Next in Marketing?
    @mvolpe
    Inbound Marketing:
    Get Found using Google, Social Media and Blogs
    Top 5 Web Marketing
    Book on Amazon
    InboundBook.com
  • @mvolpe
    “If you have more money than brains, use outbound marketing.
    If you have more brains than money, use inbound marketing”
    -- Guy Kawasaki
  • Budget vs. Brains
    @mvolpe
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • Publish Everything
    @mvolpe
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • Blogging Attracts More Visitors
    @mvolpe
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • @mvolpe
    46% of companies who blog have gotten revenue
    because of their blog.
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Inbound Marketing Workshop
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • SEO Tips from Website Grader
    @mvolpe
    Lessons from 2,115,631 websites
  • SEO = Context and Authority
    @mvolpe
    Ranking Algorithm:f(n): Context + Authority
  • On-Page SEO (Context)
    @mvolpe
    • Page Title
    • Clean URL
    • Headers & Content
    • Description
  • Authority is Determined by Links
    @mvolpe
  • Blogging Attracts More Links
    @mvolpe
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • Where is Search Going?
    @mvolpe
  • Where is Search Going?
  • Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • It’s NOT About You… Ever
    @mvolpe
    HubSpot.com/cartoons
  • @mvolpe
    Blogging Drives Social Success
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • Content Makes You Interesting
    @mvolpe
  • @mvolpe
    Social Media = Leads and Sales
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Inbound Marketing
    @mvolpe
    Create
    Optimize
    Promote
    Convert
  • @mvolpe
    Never let website visitors guess what to do next.
  • No Call to Action
    @mvolpe
  • Good Homepage Call to Action
    @mvolpe
  • Offer – WIIFM?
    @mvolpe
  • Offer – WIIFM?
    @mvolpe
  • Inbound Marketing Summary
    @mvolpe
    Convert
  • Suggested Next Steps
    Read the “Inbound Marketing” Book
    Grade your website: www.WebsiteGrader.com
    Additional Free Resources: www.HubSpot.com/marketing-hubs
    @mvolpe