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Customer 2.0 - Inbound Marketing with InsideView and Customer Think

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    • 1. Inbound Marketing:Helping Customers to Find You
      Mike Volpe
      VP Marketing, HubSpot
      Twitter: @mvolpe
    • 2. Marketing is Changing
      @mvolpe
      1950 - 2000
      2000 - 2050
    • 3. Outbound Marketing
      @mvolpe
    • 4. Outbound Marketing is Harder
      @mvolpe
      800-555-1234
      Annoying
      Salesperson
    • 5. What’s Next in Marketing?
      @mvolpe
      Inbound Marketing:
      Get Found using Google, Social Media and Blogs
      Top 5 Web Marketing
      Book on Amazon
      InboundBook.com
    • 6. @mvolpe
      “If you have more money than brains, use outbound marketing.
      If you have more brains than money, use inbound marketing”
      -- Guy Kawasaki
    • 7. Budget vs. Brains
      @mvolpe
      Flickr: Refracted Moments
      Flickr: Gaetoan Lee
    • 8. Inbound Marketing
      @mvolpe
      Create
      Optimize
      Promote
      Convert
    • 9. Inbound Marketing
      @mvolpe
      Create
      Optimize
      Promote
      Convert
    • 10. Publish Everything
      @mvolpe
      Blog
      Podcast
      Videos
      Photos
      Presentations
      eBooks
      News Releases
    • 11. Blogging Attracts More Visitors
      @mvolpe
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 12. @mvolpe
      46% of companies who blog have gotten revenue
      because of their blog.
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 13. Inbound Marketing Workshop
      @mvolpe
      Create
      Optimize
      Promote
      Convert
    • 14. SEO Tips from Website Grader
      @mvolpe
      Lessons from 2,115,631 websites
    • 15. SEO = Context and Authority
      @mvolpe
      Ranking Algorithm:f(n): Context + Authority
    • 16. On-Page SEO (Context)
      @mvolpe
    • Authority is Determined by Links
      @mvolpe
    • 20. Blogging Attracts More Links
      @mvolpe
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 21. Where is Search Going?
      @mvolpe
    • 22. Where is Search Going?
    • 23. Inbound Marketing
      @mvolpe
      Create
      Optimize
      Promote
      Convert
    • 24. It’s NOT About You… Ever
      @mvolpe
      HubSpot.com/cartoons
    • 25. @mvolpe
      Blogging Drives Social Success
      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • 26. Content Makes You Interesting
      @mvolpe
    • 27. @mvolpe
      Social Media = Leads and Sales
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 28. Inbound Marketing
      @mvolpe
      Create
      Optimize
      Promote
      Convert
    • 29. @mvolpe
      Never let website visitors guess what to do next.
    • 30. No Call to Action
      @mvolpe
    • 31. Good Homepage Call to Action
      @mvolpe
    • 32. Offer – WIIFM?
      @mvolpe
    • 33. Offer – WIIFM?
      @mvolpe
    • 34. Inbound Marketing Summary
      @mvolpe
      Convert
    • 35. Suggested Next Steps
      Read the “Inbound Marketing” Book
      Grade your website: www.WebsiteGrader.com
      Additional Free Resources: www.HubSpot.com/marketing-hubs
      @mvolpe

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