1. SOCIAL MEDIA Revisited Damien Steiner Smith Social Media Consultant Guerrilla Social Media
2. Guerrilla Who? US Navy Legal Insurance Sales Founder Guerrilla Social Media Co-Organizer Social Media @ the Beach Co-Founder Social Media Club Virginia Beach
16. Social Statistics FACEBOOK = 500 Million Users The Average Facebook User has 150 Friends 25% Of Facebook Users use Mobile Apps Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
17. 3 Reasons to Get Social Connect With People Share Information Increase Online Exposure
18. What is Social Media?? UNSELFISH Sharing of Information Becoming More Efficient Communicators Building MEANINGFUL and Efficient Relationships in an Online Environment
34. Reflect Your Values Your Online Social Strategy is the Digital You Your Personal Values Should Manifest in the Digital World Be Genuine – If Not People will Detect it and you are DONE.
35. CONTENT IS ABOUT YOU RELEVANT IS ABOUT THEM What is Relevant Content?
37. Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Business 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
38. Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!
39. Facebook Don’ts DO NOT SPAM Overposting Business Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends
40. Twitter Basics Personal Social Network with STRONG Business Potential Efficiency is King 140 Characters isn’t much 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
42. Twitter Don’ts DO NOT SPAM Overposting Business Connect Facebook to Twitter and Expect it to Run Itself Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers
43. LinkedIn Basics Professional Social Network Your Professional Portfolio Experience Specialties Recommendations/ Testimonials More than just a place to find work.
44. LinkedIn Tips Have a 100% Complete Profile Ensure that Multiple Email addresses are attached to your account Seek Strategic Connections Weekly Write Recommendations Weekly
45. What is a Blog? A Blog is whatever YOU want it to be! Your Blog is your perspective on life Establish yourself as an Expert Set yourself apart from the competition
54. Multimedia Strategy Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
55. HOOTSUITE Updates Facebook, Twitter, Linkedin, AND Wordpress.com Scheduled updates to all social networks –tweets, FB Updates Update Fan Pages Friend and Follower Categorization No Downloading required
56. QUESTIONS? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.smith@guerrillasocialmedia.com www.guerrillasocialmedia.com
