Dominos and Social Media

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Gravity Summit: Dominos and Social Media

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Dominos and Social Media

  1. Social Media Networking:Putting a face to our logo<br />Ramon De Leon<br />Operating Partner<br />Domino’s Pizza Chicago<br />
  2. Online Ordering in 1998 was a catalyst.<br />AOL Instant Messenger was my micro-blog before <br /> Twitter was invented-2004<br />Campus reps started Facebook Groups when it was closed to the general public- 2005<br />Photos of events we attended were posted on our website for students to copy. These included a embedded logo to increase our exposure.<br />
  3. The Dominos 2.0 Customer<br />13 yr old joins Facebook and starts High School.<br />Gets exposed to groups influenced by Domino’s and becomes a customer and raving fan.<br />At the age of 17 he now joins the Facebook group for his graduating College class that he has not started.<br />Our customer is now 22 yrs old and lands a job in our delivery area or relocates still loving Domino’s.<br />
  4. Rules of engagement<br />Be a part of the conversation or start one.<br />Set up and review the privacy settings.<br />Use lists to categorize your friends.<br />Be real and transparent.<br />Don’t exist here if you are not going to engage.<br />Avoid manipulating people into buying from you.<br />Respond to the Good, Bad or Indifferent.<br />Be Yourself!<br />
  5. How do we get there?<br />
  6. Search for Events<br />
  7. Select a name that identifies your business or yourself.<br />Brand it with a background.<br />Provide links and info in the Bio.<br />Follow all media outlets in your area.<br />Follow people you can learn from.<br />Follow your customers.<br />Search for locals using Twitter.<br />Use productivity tools and MANAGE your TIME!<br />
  8. Critical Concept<br />Conversation is the new online currency! Twitter is a Goldmine of Conversation.<br />Engage in Real Conversations and the business value will become crystal clear.<br />
  9. Chicago Restaurants on Twitter<br />
  10. Monitter.com<br />
  11. Word of Mouth<br />
  12. Northwestern University Restaurant Guide Fall Semester 2005<br />
  13. Social Media Uniqueness<br />
  14. Results<br />
  15. OprahKFCTwitterMeal<br />
  16. Always be ready to post and share.<br />
  17. My Efforts Get Noticed!<br />2,477 Followers<br />
  18. http://vimeo.com/channels/dominospizzachicago<br />

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