The document discusses the business impact of social media. It notes that 96% of Generation Y have joined social networks and 78% of consumers trust peer recommendations over advertisements. The document also addresses topics like social media presence, policies, privacy, branding, reputation and providing guidance to help businesses utilize social media better. It concludes by thanking the audience and providing contact information.

1. The business impact of Social Media Eileen Brown Amastra Ltd. http://eileenbrown.wordpress.com http://twitter.com/eileenb

2. 96% of generation Y have joined a social network

3. Social Media A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction. Search Engine Watch

5. 78% of consumers trust peer recommendations Only 14% trust advertisements

6. Noise?

8. Still think it’s noise?

9. Presence Profession Policies http://www.flickr.com/photos/jimrohan/3657622389/

10. http://www.flickr.com/photos/relves/46189613/ Privacy

12. About me

14. Branding Authenticity Reputation Permanence

16. People will read what you write

17. Policy Corporate Employee

19. Helping you find a better way... Thank you eileenb@amastra.co.uk 07764 359 905 http://eileenbrown.wordpress.com http://facebook.com/WorkingTheCrowd @eileenb