So what is Twitter?
Twitter lets you post  brief items about  your opinions or your life,  shared with the world.
 
But more importantly…
Twitter is a social network <ul><li>Follow people’s updates </li></ul><ul><li>They follow yours </li></ul><ul><li>Find new...
 
It’s a nice halfway point <ul><li>Less personal than Facebook </li></ul><ul><li>More chatty than LinkedIn </li></ul>
Twitter is not unique, but it is dominant.
Similar sites <ul><li>Jaiku (owned by Google) </li></ul><ul><li>Plurk </li></ul><ul><li>Identi.ca </li></ul><ul><li>Friend...
Twitter is crushing them.
How is Twitter  making money?
It’s not.
How Twitter might cash in: <ul><li>Sell advertising </li></ul><ul><li>Offer “pro” accounts with perks </li></ul><ul><li>Ch...
Why do people use Twitter?
It keeps you connected with: <ul><li>Your community </li></ul><ul><li>Your industry </li></ul><ul><li>Your friends </li></...
How do people use Twitter?
Share updates on their lives
Start conversations
Find answers and advice
Promote themselves
How do businesses  use Twitter?
Twitter helps businesses: <ul><li>Raise awareness </li></ul><ul><li>Offer proactive customer service </li></ul><ul><li>Ans...
Who’s on Twitter? <ul><li>Starbucks </li></ul><ul><li>Southwest Airlines </li></ul><ul><li>Dell </li></ul><ul><li>Zappos <...
Businesses should: <ul><li>Be conversational </li></ul><ul><li>Jump in the discussion </li></ul><ul><li>Pay attention </li...
Businesses should: <ul><li>Reward their followers </li></ul><ul><li>Offer giveaways </li></ul><ul><li>Host local “Tweetups...
Businesses should NOT: <ul><li>Be sales-oriented robots </li></ul><ul><li>Be repetitive and dull </li></ul><ul><li>Follow ...
Deciphering a few  Twitter terms
@ reply: A comment aimed at one user, but visible to the public.
@ reply:
DM: A direct message sent in private to another user.
Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
Retweeting:
Twitterati: The elite Twitter users with massive audiences.
Who has the most followers on Twitter?
 
A few Twitter tools <ul><li>Twitter Search  – Vital way to track comments </li></ul><ul><li>TweetLater  – Schedule posts f...
A few more Twitter tools <ul><li>TwitterFon –  Twitter on the iPhone </li></ul><ul><li>TwitPic  – Share photos on Twitter ...
Closing thoughts
Thanks for your time. <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter.com/griner </li></ul></ul><ul><ul><li...
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The Tao of Twitter: An intro guide

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A beginner's guide to Twitter for businesses.

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  • very effective
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  • I joined Twitter about a month ago and am finding it very useful to chat and exchange information with people in the same business area or with similar interests. The short format means it's easier to update than a blog, but if you want to write more you can just tweet a link to your blog post.
    #hypnohelen
    www.hypnotherapyireland.net
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  • Possibility of making connections, be rewarded... I think I should tweet in. Thanks for sharing Twitter.
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  • always want to do twitter but seems so difficult, really helps me when I see your presentation. Thanks
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  • seems interesting
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Transcript of "The Tao of Twitter: An intro guide"

  1. 2. So what is Twitter?
  2. 3. Twitter lets you post brief items about your opinions or your life, shared with the world.
  3. 5. But more importantly…
  4. 6. Twitter is a social network <ul><li>Follow people’s updates </li></ul><ul><li>They follow yours </li></ul><ul><li>Find new (and old) connections </li></ul>
  5. 8. It’s a nice halfway point <ul><li>Less personal than Facebook </li></ul><ul><li>More chatty than LinkedIn </li></ul>
  6. 9. Twitter is not unique, but it is dominant.
  7. 10. Similar sites <ul><li>Jaiku (owned by Google) </li></ul><ul><li>Plurk </li></ul><ul><li>Identi.ca </li></ul><ul><li>FriendFeed </li></ul>
  8. 11. Twitter is crushing them.
  9. 12. How is Twitter making money?
  10. 13. It’s not.
  11. 14. How Twitter might cash in: <ul><li>Sell advertising </li></ul><ul><li>Offer “pro” accounts with perks </li></ul><ul><li>Charge companies to use it </li></ul><ul><li>Just sell it and run to Mexico </li></ul>
  12. 15. Why do people use Twitter?
  13. 16. It keeps you connected with: <ul><li>Your community </li></ul><ul><li>Your industry </li></ul><ul><li>Your friends </li></ul><ul><li>Your world </li></ul>
  14. 17. How do people use Twitter?
  15. 18. Share updates on their lives
  16. 19. Start conversations
  17. 20. Find answers and advice
  18. 21. Promote themselves
  19. 22. How do businesses use Twitter?
  20. 23. Twitter helps businesses: <ul><li>Raise awareness </li></ul><ul><li>Offer proactive customer service </li></ul><ul><li>Answer questions </li></ul><ul><li>Promote events, products, services </li></ul>
  21. 24. Who’s on Twitter? <ul><li>Starbucks </li></ul><ul><li>Southwest Airlines </li></ul><ul><li>Dell </li></ul><ul><li>Zappos </li></ul><ul><li>Little Debbie </li></ul>
  22. 25. Businesses should: <ul><li>Be conversational </li></ul><ul><li>Jump in the discussion </li></ul><ul><li>Pay attention </li></ul><ul><li>Pace themselves </li></ul>
  23. 26. Businesses should: <ul><li>Reward their followers </li></ul><ul><li>Offer giveaways </li></ul><ul><li>Host local “Tweetups” </li></ul>
  24. 27. Businesses should NOT: <ul><li>Be sales-oriented robots </li></ul><ul><li>Be repetitive and dull </li></ul><ul><li>Follow too many people at once </li></ul>
  25. 28. Deciphering a few Twitter terms
  26. 29. @ reply: A comment aimed at one user, but visible to the public.
  27. 30. @ reply:
  28. 31. DM: A direct message sent in private to another user.
  29. 32. Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
  30. 33. Retweeting:
  31. 34. Twitterati: The elite Twitter users with massive audiences.
  32. 35. Who has the most followers on Twitter?
  33. 37. A few Twitter tools <ul><li>Twitter Search – Vital way to track comments </li></ul><ul><li>TweetLater – Schedule posts for future times/dates </li></ul><ul><li>Twilerts – Like Google Alerts for Twitter </li></ul>
  34. 38. A few more Twitter tools <ul><li>TwitterFon – Twitter on the iPhone </li></ul><ul><li>TwitPic – Share photos on Twitter </li></ul><ul><li>Twiddeo – Share video clips </li></ul><ul><li>Twhirl, TweetDeck – Desktop tools that make Twitter easier to use </li></ul>
  35. 39. Closing thoughts
  36. 40. Thanks for your time. <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter.com/griner </li></ul></ul><ul><ul><li>TheSocialPath.com </li></ul></ul>
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