0
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title style
...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Webinar Tips for Attendees
 You can connect to audio using your
...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Featured Speakers
Matt Kopjak
Sr. Business
Development Manager
Ma...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
 Rise of Mobile
 What Matters to Millennials?
 Mobile J...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Rise of Mobile
Mobile Shipments
Surpassed PC
Shipments in 2010
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
2014: Mobile Users Will Surpass Desktop Users
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of job seekers report
using their mobile device
to search for job...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of employees who admit
they’ll look for a new job
in the next yea...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Traffic Is Growing for Glassdoor
of Glassdoor’s
traffic co...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Why Should You Care?
Almost half of the workforce will be made up...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How Do Millennials Consume Information?
 According to Crowdtap,
...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
13%
19%
of millennials use
a mobile device daily
to search for jo...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Capture Millennials in the Moment
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Today’s Job Seekers Are Seeking More Information
Candidates are l...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Look for Transparency
More than half (54%) read compa...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Millennials value transparency more than anything
Transparency & ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of new employees
have “buyer’s
remorse”
trust reviews more
when t...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Embrace Transparency
Figure out WHO you want to hire and what att...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Case Study
Glassdoor should be embraced as
opposed to feared. It’...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Job Search Challenges
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
believe it is difficult
to apply to jobs via
their mobile device
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top two barriers
for job seekers who want
to apply for a job via ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Are Left in the Dark
of career sites do
not support a...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job seekers find it challenging to access their resume
on mobile ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Solve the Right Place and Right Time Problem
Mobile apply let’s c...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Building the Business Case for Mobile
If you aren’t mobile, you’r...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Glassdoor Case Study: The Numbers Don’t Lie
Glassdoor Director
of...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy!
Before building a mobile strateg...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How Are You
Measuring
Mobile?
 % mobile traffic
 conversion %
...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy
1 Analyze
site traffic
Do your re...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Tips to Implement Your Mobile Strategy
1 Make it quick
One-click ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Career Site Checklist
Evaluate whether your top
competitor...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Examples of ATS options that
currently support Mobile Apply:
iCIM...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Don’t Miss Out On Talent
Give candidates the option to apply to y...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Questions?
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How to Recruit Millennials by Going Mobile and Embracing Company Transparency

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Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.”

Key Takeaways:
-How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS)

-What Millennials look for in employers and how they do their research

-How to improve your job candidate experience to win over candidates

Published in: Recruiting & HR, Technology
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Transcript of "How to Recruit Millennials by Going Mobile and Embracing Company Transparency"

  1. 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Click to edit Master title styleClick to edit Master title style How to Recruit Millennials by Going Mobile and Embracing Company Transparency
  2. 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Webinar Tips for Attendees  You can connect to audio using your computer’s microphone and speakers.  Or, you may select “Use Telephone” after joining the Webinar.  All lines will be muted to avoid background noise.  You can ask questions at any time by typing them into the Questions Pane.
  3. 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Featured Speakers Matt Kopjak Sr. Business Development Manager Matt.Kopjak@Glassdoor.com Phil Schrader Product Manager pschrader@jibe.com
  4. 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Agenda  Rise of Mobile  What Matters to Millennials?  Mobile Job Search Challenges  Building the Case for a Mobile Recruitment Strategy  Developing Your Mobile Strategy
  5. 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Rise of Mobile Mobile Shipments Surpassed PC Shipments in 2010
  6. 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
  7. 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 2014: Mobile Users Will Surpass Desktop Users
  8. 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 of job seekers report using their mobile device to search for jobs at least once a day
  9. 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 of employees who admit they’ll look for a new job in the next year say their mobile device is an important tool and resource for their job search
  10. 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mobile Traffic Is Growing for Glassdoor of Glassdoor’s traffic comes through mobile
  11. 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Why Should You Care? Almost half of the workforce will be made up of millennials (the generation born between 1980 and 2000) by the year 2020, and they will make up 75% of the workforce by 2025.
  12. 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How Do Millennials Consume Information?  According to Crowdtap, millennials spend ~18 hours a day consuming media  Information gathered through UGC is trusted 40% more  30% more memorable
  13. 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 13% 19% of millennials use a mobile device daily to search for jobs
  14. 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Capture Millennials in the Moment
  15. 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Today’s Job Seekers Are Seeking More Information Candidates are looking for more than just jobs
  16. 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job Seekers Look for Transparency More than half (54%) read company reviews from employees and 52% research salary information
  17. 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Millennials value transparency more than anything Transparency & Recruiting Millennials
  18. 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 of new employees have “buyer’s remorse” trust reviews more when they see both good and bad scores Why Is Transparency Important?
  19. 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Embrace Transparency Figure out WHO you want to hire and what attributes are most important to those groups.
  20. 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Case Study Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent. - Allison Covarrubias Manager, Sales Recruiting, Box “ ”
  21. 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mobile Job Search Challenges
  22. 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 believe it is difficult to apply to jobs via their mobile device
  23. 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Top two barriers for job seekers who want to apply for a job via their mobile device include: It’s easier to apply from a desktop1 Many company career sites and applications aren’t mobile-optimized 2
  24. 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job Seekers Are Left in the Dark of career sites do not support a mobile apply option of mobile users say they would visit a competitor site if a website isn’t mobile-optimized
  25. 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job seekers find it challenging to access their resume on mobile unless it’s saved in the cloud. Where’s My Resume?
  26. 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Solve the Right Place and Right Time Problem Mobile apply let’s candidates act on their interest in your job… in real time no matter where they are.
  27. 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Building the Business Case for Mobile If you aren’t mobile, you’re missing half of your candidates.
  28. 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Glassdoor Case Study: The Numbers Don’t Lie Glassdoor Director of Global Talent Acquisition Glassdoor PR Senior Manager UK and Europe Glassdoor Senior Account Manager Glassdoor Lead UI/UX
  29. 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Developing Your Mobile Strategy! Before building a mobile strategy, step back and do research.
  30. 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How Are You Measuring Mobile?  % mobile traffic  conversion %  time to apply  events / choices
  31. 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Developing Your Mobile Strategy 1 Analyze site traffic Do your research up front. Be sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices. 2 Avoid “pinch & pop” If users have to zoom in and out to view what is on your career site, they are not likely to stick around or apply. 3 Look at the competition’s mobile activity Evaluate whether your top competitors are using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
  32. 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Tips to Implement Your Mobile Strategy 1 Make it quick One-click job apply is a good way to give users on-the-go a smooth, pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings. 2 Keep it short Most candidates are using mobile devices during commutes or lunch breaks. It’s important to condense your job descriptions and employer brand messaging to minimal text that is easy to digest on mobile. 3 Optimize all videos and pictures Limit media to download quickly on a mobile device. Avoid Flash, because this format won’t work on iOS devices (iPhones, iPads, iPod Touches).
  33. 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mobile Career Site Checklist Evaluate whether your top competitors re using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management. Great mobile career sites have: Current job openings Description and examples of company culture Company history A Day in the Life
  34. 34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Examples of ATS options that currently support Mobile Apply: iCIMS Kenexa Silkroad Ultimate Software Smart Recruiters Workday
  35. 35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Don’t Miss Out On Talent Give candidates the option to apply to your jobs on mobile. Don’t let your competitors beat you to the punch.
  36. 36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Questions?
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