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How Smart Recruiters Go Beyond LinkedIn

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We’ll explore:

- How to expand your talent pool beyond LinkedIn’s limited audience
- How to influence job seekers at the point of career decision
- The importance of “informational transparency” in raising applicant quality and engagement

Published in: Recruiting & HR

How Smart Recruiters Go Beyond LinkedIn

  1. 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Click to edit Master title styleClick to edit Master title style Going Beyond LinkedIn How Smart Recruiters Find Today’s Candidates
  2. 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Get In Touch Mike Walsh Sr. Product Marketing Manager Mike.Walsh@Glassdoor.com @MikeNWalsh Matt Charney Managing Editor, RecruitingBlogs.com matt@recruitingblogs.com @MattCharney
  3. 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Agenda  What LinkedIn Delivers  What Today’s Candidates Care About  Influencing the Candidate  5 Strategies for Recruiting Beyond LinkedIn – Get Creative With Search – Target More Effectively – Find Next Generation Talent – Use Your Resources and Optimize – Get Social  Questions?
  4. 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Why Do People Use LinkedIn?  To network  To look for a job  Marketing/communication  Search for professional talent
  5. 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Challenges  Limited to business professionals  Many people aren’t interested in finding a new job or being contacted  Limited information for potential candidates to get to know your company
  6. 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor LI vs Twitter/Facebook
  7. 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How do you reach EVERYONE who is open to a new job opportunity?
  8. 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Reach Candidates Where They Are Researching Companies
  9. 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 9 Today’s Candidates’ Decision Process
  10. 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What Candidates Care About
  11. 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Today’s Candidates Seek Transparency and Authenticity in their Job Search
  12. 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 51%of new employees today have buyer’s remorse
  13. 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Say reviews from employees influence their job decision95%
  14. 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 69% of job seekers would not take a job with a company that had a bad reputation... Even if they were unemployed!
  15. 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How do you influence job seekers at the point of career decision?
  16. 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Building Trust Is Key
  17. 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor “Woo” the Candidates
  18. 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Be Real and Get Your Employees Onboard
  19. 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Showcase Your Employer Value Proposition
  20. 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Amplify Your Message
  21. 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 5 Strategies for Recruiting Beyond LinkedIn
  22. 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 1.) Get Creative with Search
  23. 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 2.) More effective targeting
  24. 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 3.) Find the Next Generation of Talent
  25. 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 4.) Use Your Resources & Optimize
  26. 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 5.) Get Social Networking and Events Highlight the good on career site and social media Glassdoor Profile Twitter Facebook Career Sites
  27. 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Find Today’s Candidates Where They Are Looking for Jobs Non-Traditional Talent Is Not on LinkedIn
  28. 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Gain More Than Just the Employer’s Perspective
  29. 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Fastest Growing Recruitment Site 6Mcontent 300Kcompanies 15Mjobs 190countries 24Mmembers the most trusted place for today’s candidates to research companies and search for jobs -10% 0% 10% 20% 30% 40% 50% 60% 70% Jan Feb Mar Apr May Jun Monthly Traffic Growth
  30. 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Sources of Hire

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