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Glassdoor Employer Branding Summit Presentation: Josh Bersin

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Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Josh Bersin's presentation from the big day.

Published in: Recruiting & HR
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Glassdoor Employer Branding Summit Presentation: Josh Bersin

  1. 1. Simply Irresistible: Are You? The Power of Engagement as Brand Josh Bersin Principal & Founder @josh_bersin Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  2. 2. What is the Difference Between… Employment Brand and Employee Engagement? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  3. 3. The Reality Today… Employee Engagement IS Your Brand Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  4. 4. Can Your Organization Be “Simply Irresistible?” Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  5. 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit The Problem… Only13% of employees worldwide are highly engaged - Gallup
  6. 6. Glassdoor Data is Startling Rating of Senior Leadership: 2.8 out of 5 Rating of Career Opportunities: 2.9 out of 5 Rating of Company Culture: 3.1 out of 5 Rating of Work-Life Balance: 3.2 out of 5 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  7. 7. And Even Worse Only 54% of employees would recommend company to a friend! - Glassdoor Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  8. 8. Soul Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  9. 9. Passion and Purpose Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  10. 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  11. 11. The Overwhelmed Employee Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  12. 12. Yet Some Companies Outperform Average 3.1 What are these guys doing?? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  13. 13. The Simply Irresistible © Organization Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  14. 14. The Simply Irresistible © Organization Meaningful work Hands-on management Incredible work environment Growth opportunity Trust in leadership Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  15. 15. Meaningful work Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  16. 16. Meaningful work Autonomy and freedom to contribute Select people who fit Small empowered teams Time for slack Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  17. 17. Hands-on management Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  18. 18. Hands-on management Clear and transparent goals Manager as coach Develop managers at all levels Fix performance management Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  19. 19. Incredible work environment Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  20. 20. Incredible work environment Flexibility Humanistic workplace Culture of recognition Inclusive, diverse workplace Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  21. 21. Growth opportunities Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  22. 22. Growth opportunities Training and support on the job Career and talent mobility Lots of self-directed learning True learning culture Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  23. 23. Trust in leadership Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  24. 24. Trust in leadership Mission and purpose Continued investment in people Honesty and transparency Inspiration Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  25. 25. The Simply Irresistible © Organization Meaningful work Hands-on management Incredible work environment Growth opportunity Trust in leadership Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  26. 26. Your Company Can be… as Irresistible as Cupcakes Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
  27. 27. CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style Employee Engagement Is Your Brand jbersin@deloitte.com Twitter: @josh_bersin Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit

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