Social Media for Bowling Green

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Social Media presentation for Bowling Green Professional Marketing Assocation; 10/20.

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Social Media for Bowling Green

  1. 1. Bowling Green Professional Marketing Association
  2. 2. Social Media Why is it important? How do I use it?
  3. 3. It took radio 38 years to reach 50 million users
  4. 4. It took television 13 years
  5. 5. It took the internet 4 years
  6. 6. 25% of search results for the world’s 20 largest brands return links to user-generated content. Do you know what they are saying about your brand?
  7. 7. By 2010, Gen Y will outnumber Baby Boomers.
  8. 8. 78% of consumers trust peer recommendations more than any other opinion Only 14% trust advertisements
  9. 9. 24/7 Various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
  10. 10. We no longer search for the news. It finds us.
  11. 11. 3/4 of Americans use social media
  12. 12. 2/3 of the global population visits a social network daily.
  13. 13. If Facebook were a country, it would be the 4th largest in the world, just behind the US in size.
  14. 14. The fastest growing segment of Facebook users is 55-65 year old females.
  15. 15. In 2009, Boston College stopped distributing email addresses to incoming students.
  16. 16. Social media is like word of mouth on steroids
  17. 17. Resistance is futile.
  18. 18. Public Relations voicebox
  19. 19. Customer Service manager
  20. 20. Loyalty builder
  21. 21. Collaboration tool
  22. 22. Networking agent
  23. 23. Thought leadership platform
  24. 24. Where should my business have a profile?
  25. 25. LinkedIn - company page
  26. 26. Facebook - fan page
  27. 27. What conversation tools should I use?
  28. 28. Tweetdeck
  29. 29. HootSuite
  30. 30. Facebook Wall
  31. 31. Google alerts
  32. 32. Where should I show off my company’s personality?
  33. 33. Blog
  34. 34. Facebook
  35. 35. Twitter
  36. 36. What are the “rules” of Twitter?
  37. 37. Follow back Develop a voice Converse Show your personality
  38. 38. What should I blog about?
  39. 39. A little about you A lot about your company Industry trends Business developments
  40. 40. Always be transparent
  41. 41. Reward your evangelists
  42. 42. Monitor. Engage. Repeat.
  43. 43. Nick Ising nick@currentmarketing.com Katy Miller katy@currentmarketing.com

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