Amanda shares how she started from scratch to create both an innovation program and a consumer insights department at AdvancePierre Foods. Her challenge was to build a methodical, repeatable process that included consumer insights at every step of the way while dealing with time, budget and risk constraints. She will describe the scrapes and bruises and more importantly the wins the company achieved along the away. Amanda will discuss the importance of creating a culture that fosters innovation and consumer insights and educating internal customers in order to successfully implement an innovation program. She will also talk about the criticalness of making certain that the new process builds value into each step from idea generation to launch into the marketplace.