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Going Beyond Linkedin: How Smart Recruiters Find Today's Candidates

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WilsonHCG joins Glassdoor to discuss how employers can take a more engaging approach to recruiting.

Published in: Career
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Going Beyond Linkedin: How Smart Recruiters Find Today's Candidates

  1. 1. Click to to edit Master title Click edit Master title style style Going Beyond LinkedIn How Smart Recruiters Find Today’s Candidates Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  2. 2. Webinar Tips for Attendees  You can connect to audio using your computer’s microphone and speakers.  Or, you may select “Use Telephone” after joining the Webinar.  All lines will be muted to avoid background noise.  You can ask questions at any time by typing them into the Questions Pane. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  3. 3. Featured Speakers Alison Hadden John Wilson Director of Product Marketing Alison.Hadden@Glassdoor.com @AlisonHadden Founder and CEO at WilsonHCG John.Wilson@wilsonhcg.com @WilsonCEO Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  4. 4. Join the Conversation! #GDWebinar Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  5. 5. Agenda  What LinkedIn Delivers  What Today’s Candidates Care About  How to Bridge the Gap  3 Strategies for Recruiting Beyond LinkedIn – Find Next Generation Talent – Use Your Resources and Optimize – Get Social  Questions? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  6. 6. Why Do People Use LinkedIn?  To network  To look for a job  Marketing/communication  Search for professional talent Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  7. 7. Challenges  Limited to business professionals  Many people aren’t interested in finding a new job or being contacted  Limited information for potential candidates to get to know your company Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  8. 8. How do you reach EVERYONE who is open to a new job opportunity? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  9. 9. Reach Candidates Where They Are Researching Companies Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  10. 10. Today’s Candidates Seek Transparency and Authenticity in their Job Search Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  11. 11. 51% of new employees today have buyer’s remorse Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  12. 12. 95% Say reviews from employees influence their job decision Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  13. 13. 69% of job seekers would not take a job with a company that had a bad reputation... Even if they were unemployed! Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  14. 14. How do you influence job seekers at the point of career decision? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  15. 15. Building Trust Is Key Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  16. 16. “Woo” the Candidates Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  17. 17. Be Real and Get Your Employees Onboard Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  18. 18. Showcase Your Employer Value Proposition Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  19. 19. Amplify Your Message Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  20. 20. Expand Your Talent Pool Beyond LinkedIn’s Audience Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  21. 21. 1.) Find the Next Generation of Talent Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  22. 22. 2.) Use Your Resources & Optimize Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  23. 23. Career Sites Glassdoor Profile Highlight the good on career site and social media Networking and Events Twitter Facebook 3.) Get Social Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  24. 24. Attract the Right Talent Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  25. 25. Find Today’s Candidates Where They Are Looking for Jobs Non-Traditional Talent Is Not on LinkedIn Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  26. 26. Gain More Than Just the Employer’s Perspective Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  27. 27. Helping People Find The Jobs & Companies They Love 48% has become the most trusted and transparent place for today’s candidates to search for jobs and of job seekers use Glassdoor research companies Member growth over 4 years (Source: Software Advice Report, Jan 2014) 22M members 6M content 300K companies 190 countries Confidential and Proprietary © Glassdoor, Inc. 2008-2014 15M jobs #GDwebinar
  28. 28. Reach Candidates Where They Are Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  29. 29. 91% 40% of Americans keep of Glassdoor traffic their mobile devices comes through mobile. within reach 24/7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  30. 30. 3x % 30 2x more influence over candidates at the moment they are making decisions better lower applicant cost per quality hire Reach the Right Fit Candidates Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  31. 31. 1-800 Contacts Case Study CHALLENGES  Negative reviews  Hiring technical employees in a very competitive local market  Profile on Glassdoor did not adequately represent the company “You are given the real estate to present your company well at a low cost.” - Rod Lace Director of Human Resources Improved qualified Glass Technicians for 1-800 Contacts by 5x! Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  32. 32. RailInc Case Study CHALLENGES  Too many resumes to sift through  Not advertising jobs to ideal candidates  Brand presence was not strong enough “Glassdoor is a no brainer if you want to be in front of where your candidates are doing their homework.” - Patrick O’Neil Director of Corporate and Brand Communities 6x page views on their Glassdoor page vs. LinkedIn Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  33. 33. Questions? Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
  34. 34. Get In Touch Alison Hadden John Wilson Director of Product Marketing Alison.Hadden@Glassdoor.com @AlisonHadden Founder and CEO at WilsonHCG John.Wilson@wilsonhcg.com @WilsonCEO Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar

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