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Glassdoor Demo Day
MANAGING YOUR
EMPLOYER BRAND
Webinar Tips for Attendees
• You can connect to audio using
your computer’s microphone and
speakers.
• Or, you may select ...
Featured Speaker
Devon McKnight
Team Lead, Sales Development
devon.mcknight@glassdoor.com
#GDChat
Agenda
• Today’s Candidates & Their Decision Making Process
• What is an Employer Brand?
• Employer Capabilities & Glassdo...
Candidates’ Journey on Glassdoor
Today’s Candidates’ Decision Process
Launched: 2000
Travel
Reviews and Ratings Help Inform Decisions
Since 1995 decisions have been made on reviews…
Local
Laun...
96%
of job seekers say it’s
important to work for a
company that embraces
transparency
Candidates Are Hungry for Informati...
Candidate Behavior Today
83% of recruiters describe today’s
talent market as candidate-driven.
Candidates are wary of empl...
Glassdoor’s Value
Fastest Growing U.S. Job Site
As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com...
What is an Employer Brand?
“Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos – Founder & CEO, Amazon.com
Would current
employees
recommend
your
organization to
a friend?
What are
job seekers
saying
about you
on
social?
What is
...
Where you work
is one of the
most important decisions
you’ll make in your life.
would not take a job with
a company that had a bad
reputation, even if they
were unemployed!
69%
Source: Allegis Group Ser...
STRONG
EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lowe...
Tech Finance Healthcare Retail Media
CompanySize
+
-
Delivering Results Across Industries
$826 Cost-Per-Hire
51% Increase ...
increase in the quality
of the candidate pool54%
According to a 2014 CEB report
Employers that invested in employer brandi...
Our Solutions
Job Advertising
Display Advertising
• Increase Brand
Awareness
• Target Candidates
Researching Competitor
Pr...
Live Demo
Get Started: www.glassdoor.com/employers
Devon McKnight
devon.mcknight@glassdoor.com
Questions?
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US Glassdoor Demo Day: Managing Your Employer Brand

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Managing Your Employer Brand

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US Glassdoor Demo Day: Managing Your Employer Brand

  1. 1. Glassdoor Demo Day MANAGING YOUR EMPLOYER BRAND
  2. 2. Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
  3. 3. Featured Speaker Devon McKnight Team Lead, Sales Development devon.mcknight@glassdoor.com
  4. 4. #GDChat
  5. 5. Agenda • Today’s Candidates & Their Decision Making Process • What is an Employer Brand? • Employer Capabilities & Glassdoor Offerings • Live Demonstration • Q&A
  6. 6. Candidates’ Journey on Glassdoor
  7. 7. Today’s Candidates’ Decision Process
  8. 8. Launched: 2000 Travel Reviews and Ratings Help Inform Decisions Since 1995 decisions have been made on reviews… Local Launched: 2004 Products Launched: 1995
  9. 9. 96% of job seekers say it’s important to work for a company that embraces transparency Candidates Are Hungry for Information Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Amazon.com 3.5k Reviews 80% Approve Reviews 3.3 “Opportunity like nowhere else”
  10. 10. Candidate Behavior Today 83% of recruiters describe today’s talent market as candidate-driven. Candidates are wary of employer messages. Employees are 3X more credible than the CEO when talking about work conditions. 75% turn to peers before making their own decisions about a brand. Innovation and the Earned Brand, Edelman, 2015 Trust Barometer, Edelman, 2014 Recruiter Sentiment Study, MRINetwork, 2014
  11. 11. Glassdoor’s Value Fastest Growing U.S. Job Site As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com 4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities Glassdoor U.S. Site Survey, October 2014 Custom-defined ranking, based on avg. monthly unique visitors. ComScore MediaMetrix Multi-Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15 Nearly 10M Reviews on 445,000+ Companies Glassdoor Internal Data, September 2015
  12. 12. What is an Employer Brand?
  13. 13. “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos – Founder & CEO, Amazon.com
  14. 14. Would current employees recommend your organization to a friend? What are job seekers saying about you on social? What is your company rating on Glassdoor? Ask Yourself…
  15. 15. Where you work is one of the most important decisions you’ll make in your life.
  16. 16. would not take a job with a company that had a bad reputation, even if they were unemployed! 69% Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
  17. 17. STRONG EMPLOYER BRAND High Brand Awareness Retention More Job Offers Accepted Revenue Goes Up More Quality Applicants Lower Cost-Per-Hire Higher Number of Referrals POOR EMPLOYER BRAND Low Brand Awareness Attrition Declined Offers Low Productivity Long time-to-hire High Cost-Per-Hire Poor Referral Programs vs.
  18. 18. Tech Finance Healthcare Retail Media CompanySize + - Delivering Results Across Industries $826 Cost-Per-Hire 51% Increase in Awareness 10 Hires in 6 Months
  19. 19. increase in the quality of the candidate pool54% According to a 2014 CEB report Employers that invested in employer branding reported…
  20. 20. Our Solutions Job Advertising Display Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruit across channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
  21. 21. Live Demo
  22. 22. Get Started: www.glassdoor.com/employers
  23. 23. Devon McKnight devon.mcknight@glassdoor.com Questions?

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