This is my Curriculum Vitae. Anyone interested on my CV or profile, please contact me. GL Randisi

1. I Authorize the use ofmy personal data under the Italian Legislative Decree no. 196 dated 30/06/2003
GIOVANNILUCA RANDISI
E-mail: giovanni.luca.randisi@gmail.com
Mobile number: +49 1798243523
Location: Berlin (DE)
Summary
A dedicated and experienced leader able to coordinate and motivate people and stakeholders from different departments to deliver top-
notch performances impacting company P&L’s. A balanced mix of strategic thinking, creative mindset and hands on approach combined
to candid curiosity and enthusiasm.
7+ Years’ experiences E-commerce and Digital Services. Previous Experiences inoffline business and consulting.
Interests Marketing and Sales, Product Management, Data & Analytics, General Management
Strengths Prioritization, Communication, Listening Ability, Convincing Ability, Assertiveness, Publicspeaking
Project experiences Corporate Restructuring, Budgeting & Cost Center Management, Cost Cutting Planning and Execution,
OKRs Planning, Financial Planning and Modelling for Marketing, Investor Relationship, Re-branding,
Website Restyling, Taxonomy & Categorization Restructuring, Platforms and Software’s Migration, TV Ads
Ideation and Production, Catalogue Production, Talent Management
Industry experiences Retail (furniture, fashion, sport), Pharma, Building Materials, Researchand Consulting.
Market experiences Germany, France, Switzerland, Austria, Netherland, Belgium, Italy, Sweden, Norway, Finland, Poland,
Russia, India, Spain, Brazil.
Behavioural Traits Result Driven, Precise, Reliable, Proactive, Empathetic, Frank
Most Proud of Low unwanted leavers inmanaged teams, Positive Talent development for managed team members,
home24 IPO, home24 path to Break Even
Work experience
Jan. 2019 – Today Marketing Director - HOME24 SE (Berlin)
 Responsible for Non Paid Marketing(APP, CRM, SEO) Performances (ca. 60+M€/Year GOV+20%YoY)
 Responsible for all Merchandising Activities (ca. 80+M€/Year GOV +30%YoY)
 Managing the Conversion and Retention Area including: Campaign Planning and Merchandising, CRM,
SEO & Taxonomy, Personalization and Discovery (Search, Ranking & Recommendation), Brand Reputation
and Trust Portals, Business Analysis, Conversion Rate Optimization (CRO) andAB Test.
 Team Management (35 Reports, 3 Direct Reports), Personal Budgeting and Staffing(1.3M€/Year Budget),
OPEX (0.7M€/Year Budget), CAPEX.
 Member of the Product and Go to Market, Pricing, AB Tests and Taxonomy Committees.
Jan. 2019 – Dec. 2019 Ad Interim Product ManagerDiscovery - HOME24 SE (Berlin)
 Responsible of technical and economical performance of Discovery features in home24
 Managing Development and Maintenance of Internal Search, Internal Recommendation & Personalization
widgets withInternal and external Tools (Team of 3 Engineers, 3 Data Scientist)
 Team Management (6Direct Reports), Personal Budgeting and Staffing(0.4M€/Year Budget),
OPEX (ca. 0.2M€/Year Budget), CAPEX.
Sep. 2016 – Jan. 2019 Brand &Content Marketing Director – HOME24 SE (Berlin)
 Responsible for Non Paid Marketing(APP, CRM, SEO) Performances (ca. 30+M€/Year GOV+30%YoY)
 Responsible for all Merchandising Activities (ca. 60+M€/Year GOV +25%YoY)
 Managing: Brand Management, Campaign Planning, Content Management, Conversion Rate Optimization
(CRO), Graphic, Onsite Content and Placement Optimization, Photo Production & Post Production, Social
Media, Translations, CRM, SEO, APP.
 Team Management (53Reports, 13 Direct Reports), Personal Budgeting and Staffing (2M€/Year Budget),
OPEX (0.6M€/Year Budget), CAPEX
Oct. 2015 – Aug. 2016 Team Lead CRM – HOME24 SE (Berlin)
 Responsible of Email Marketingtechnical and economical performances (ca. 15+M€/Year GOV+50%YoY)
 Managing: Retention and Conversion Strategy for Email Marketing, CRM activities and Campaign Planning
for 7 countries, Cross Department alignment (Marketing- Onsite- Commercial- IT)
 Team Management (5 Reports), Personal Budgeting and Staffing(ca. 0.25M€/Year Budget),
OPEX (0.15M€/Year Budget), CAPEX

2. I Authorize the use ofmy personal data under the Italian Legislative Decree no. 196 dated 30/06/2003
Mar. 2015 – Sep. 2015 Global Head of CRM, CustomerCare and Communication- KELLER SPORTS (Munich)
 Developing and implementing Global CRM Strategy focusing on increasing Repurchase Rate and CLV,
expanding the user base & finding new technical solution to improve the conversion of CRM activities.
 Managing the customer care department service level andteam, monitoring the brand reputation with
customer feedbacks across trust portals and using these to improve the customer experience
 Responsible of the communication department and strategy.
 Team Management (15 Reports, 3Direct Reports)
May 2013 – Feb 2015 Global Head of CRM and Graphic Design – CUPONATION (Munich)
 Drafting, developing and implementing CRM Strategy with focus on reducing leadtimes & leadgeneration
costs, increasing contents performances and customer loyalty
 Responsible of Graphic team coordination withscope to reduce production costs and timing
 Responsible for cross department alignment with BI, Product and IT departments
 Team Management (10 Reports)
Apr. 2012 – Jan.2014 Founder &Senior Consultant – REINVENTAMI (Milan)
 Business development & consulting in the area of digital marketing strategy, e-commerce development,
trafficgeneration & conversion, SEO, social media strategy, DEM, CRM, product & project management
 Achievedacquisition of 30+ clients from pharma, banking and construction industry
Sep.2011 – Mar. 2012 Product Manager Plasters, ETICS and Powder – GYPROC SAINT-GOBAIN ITALY (Milan)
 Responsible for profitability of 5 product lines with50 mil. € turnover and 8 mil. € in margins
 Responsible for product portfolio optimization, pricing and product turnaround; international roll-out
 Developing, testing and launching 5 products in one year incooperation with3 R&D labs
 Re-organization of products stock and optimization of stocks level in13 factories
 Member of the International Building Plaster Community, International Joint Filler Community, Innovation
Board of Saint-Gobain Italy
Feb.2011 – Sep. 2011 Product Specialist – GYPROC SAINT-GOBAIN ITALY (Milan)
 Support to the Product Manager and Responsible for customer portfolio analysis, product lifetime,
profitability analysis, pricing and discount strategy
Apr.2010 – Dec. 2010 Research Assistant, Web Consultant -- SDA BOCCONI, AREA MARKETING (Milan)
 Research areas: marketing and sales metrics & KPIs, digital metrics, pricing, CRM and customer value
management, green marketing
Education
2005 – 2011 Università Commerciale Luigi Bocconi (Milan)
 Master of Science in Marketing Management - Major: Product and Sales Management
 Bachelor of Science in Economics
2007 – 2008 Universidade Catolica Portuguesa (Lisbon)
 Faculdade de Ciencias Economica e Empresariais, MBA classes Erasmus Program
Additional Info
Languages: Native Italian, Fluent English, Intermediate Portuguese and BasicSpanish & German
Frameworks: Agile (Scrum), Kanban
Tools & Computer skills: Jira, Confluence, Google Analytics, Adwords, Tableau, Looker, DynamicYield, SAP ERP & SF
Sales Force Marketing Cloud, Experian UMS, Emarsys, Jetlore, Wordpress, Seo MOZ, Similarweb,
Searchmetrics, Braze, Asana, Trello. SPSS, Basic HTMLand SQL Knowledge.
Publication & Conferences: “MarketingMetrics” - Egea – Book Contributor
“Impact of Marketing and Sales Accountability inCompany Performances” – Egea – Book Contributor
“Green Marketing Survey” – Bocconi – Scientific Report Co-author
“Savant e-commerce Berlin” 2019 and 2016, “Etail Berlin” 2017 – Guest Speaker