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Silly Social Tools

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Everything can be a Social Tool. A follow up from http://www.slideshare.net/GhaniKunto/mobileyouth-why-do-teens-smoke

Everything can be a Social Tool. A follow up from http://www.slideshare.net/GhaniKunto/mobileyouth-why-do-teens-smoke

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Silly Social Tools Silly Social Tools Presentation Transcript

  • Silly Social Tools
  • Why would anyone pay $3 for a cup of coffee? Hint: they’re not paying for the coffee flickr:Vonography Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ flickr:AlimMohammed When Starbucks first opened in developing markets like Indonesia, customers preferred paper cups to mugs because they can reuse it the next day and show their peers just how hip and modern they were You’re not paying a premium for caffeine You’re paying for social connections View slide
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Why would anyone pay ANYTHING for virtual stickers? View slide
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Why would anyone pay ANYTHING for virtual stickers? certainly seemed silly to some
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ SILLY but the messaging app LINE generated $68 million/year selling virtual stickers It’s so successful that followed suit
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ If your product is a SOCIAL TOOL customers will happily throw money at you even if it seems silly
  • Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org
  • SOCIAL TOOLS enable you to connect with others without ever saying a word Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Band t-shirts VW Beetles Fixie bikes Social Tools help establish a sense of belonging & significance flickr: Disposable Dreams ;The Commons:Rober Couse-Baker
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Social Tools are social by consensus, not by design
  • Social Tools are social by consensus, Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ not by design but the “Indestructible Nokia 3310” is still a better Social Tool than the new Nokia Lumia Microsoft spent $550million++ launching Windows Phone,
  • Instead of asking: Who is this product for? Ask: Who will this product connect? Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • Instead of asking: Will people like the product’s story? Ask: Whose story will this product help tell? Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • Ask these questions now, because Social Tools wait for no one Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • http://www.flickr.com/photos/jamescridland/612782641/ sizes/l/in/photostream/ flickr: James Cridland Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Ever wondered what happened to lighters in concerts?
  • Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Even uber-social tools like cigarettes must adapt or face extinction
  • If your product is not a social tool then you’re just silly Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org