4. Y&R SEPTEMBER 2014
ENGAGE YOUR AUDIENCE
AMPLIFY
SCALE YOUR CONTENT
GET YOUR CONTENT
DISCOVERED
EMPOWER THE PUBLISHER
GET AND DRIVE NEW TRAFFIC
— OUTBRAIN’S MISSION STATEMENT
6. Y&R SEPTEMBER 2014
FREE SEX
ENGAGE
Selling and sharing content
AMPLIFY
Video streaming
SCALE
Keeping a server live in a tide
of traffic
GET DISCOVERED
Pay per click banner ads
DRIVE TRAFFIC
Stimulate traffic and profitability
BE PROFITABLE!
Real-time credit card processing
7. Y&R SEPTEMBER 2014
“The Internet retail giant, known for
efficiency and top-notch logistics, is
venturing into the unpredictable
game of searching for TV hits. The
company is betting it can improve
on the traditional TV development
process by collecting viewer
feedback in unprecedented ways
and using it to make less risky bets
on which shows to produce….”
"AMAZON MINES
ITS DATA TROVE
TO BET ON TV'S
NEXT HIT…"
November 2013
8. Y&R SEPTEMBER 2014
“It’s not like you can come in on
Tuesday and the computer says:
‘Doot, doot, doot. Here are the
shows you are going to do…’
you have to use judgment as
well.”
LESS THAN A
YEAR LATER…
AMAZON GOES
HOLLYWOOD
WITHOUT THE
ALGORITHM…
Roy Price, Head of Amazon Studios
Aug ust 2014
12. Y&R SEPTEMBER 2014
ALL ASPECTS OF THE USP…
FROM
USP
TO
UNIQUE SELLING POINT
UNIQUE SINGULAR PERSON
13. Y&R SEPTEMBER 2014
MILLENNIALS. GENERATION NEXT.
GENERATION FLUX. GEN NOW. GLOBAL
GENERATION. GENERATION DEMAND. SAVVY
GENERATION. GENERATION SCREWED. BABY
BOOMERS. GEN X. GEN Y. GEN WHY.
GAMERS. GRANDPARENTS. DIGITAL NATIVES.
FIRST-TIME MOBILE PHONE USERS. THE
CHALLENGER GENERATION. EMPTY
NESTERS. HIPSTERS. GEN Z. SLACKTIVISTS.
ENTREPRENEURS.
14. Y&R SEPTEMBER 2014
THE NEW CONSUMER PSYCHE
FROM: INNER UNIFORMITY TO: INNER DIVERSITY
MICROTRENDS NANOTRENDS
17. Y&R SEPTEMBER 2014
GENERATION
WORLD
gen·er·a·tion ˈwər(-ə)ld
TODAY’S GENERATION OF CONSUMERS DO NOT
DEFINE THEMSELVES BY AGE OR DEMOGRAPHIC AND
SHARE MORE IN COMMON WITH PEOPLE AROUND
THE WORLD THAN THEIR OWN NEXT-DOOR NEIGHBOR.
THESE PEOPLE WILL INFLUENCE THE WAY WE
THINK, SHOP AND BEHAVE IN THE FUTURE
1. WHAT PEOPLE DO…
NOT WHAT THEY SAY
2. EMBRACE CONFLICT
3. COMPLEXITY OVER
SINGLEMINDEDNESS
18. Y&R SEPTEMBER 2014
IT’S IN OUR DNA
MY IDENTITY IS A WORK IN
PROGRESS”— 53% OF
THOSE SURVEYED
Y&R’S SECRETS AND LIES
GLOBAL STUDY 2014
BRAZIL | US | CHINA
AGES 18-64
“
19. Y&R SEPTEMEBER 2014
MORE UNIFIERS
MOBILE
PEOPLE SHOULD BE FREE
TO LIVE, WORK AND MARRY
HOWEVER WE WANT
60%
60%
EMPOWERED
IT’S UP TO ME TO GET
WHAT I WANT IN LIFE
AGELESS
55%
MY AGE DOESN’T DEFINE ME,
IT’S NOT CENTRAL TO WHO I AM
EVOLVING
53%
MY IDENTITY—WHO I REALLY
AM—IS A WORK IN PROGRESS
SELF-DIRECTED
SUCCESS IS ABOUT HOW YOU
SEE YOURSELF, NOT HOW
OTHERS SEE YOU
51%
Global Study 2013
Brazil China US, Ages 18-64
21. Y&R SEPTEMBER 2014
PUSHING THE
BOUNDARIES
“Social media give cosmopolitan young Muslim
women an opportunity to own a piece of online
fashion space, typically reserved for those who
expose more skin or wear body-hugging clothes.”
— Ms. Elturk, Hijab Fashionista,, tries to limit
the number of selfies she posts to keep her
ego in check
22. Y&R SEPTEMBER 2014
GLOBAL CITIZENSHIP
“HUMANS OF NY GOES GLOBAL”
“THEY’RE LIKE US” IS THE SENTIMENT
EXPRESSED MOST FREQUENTLY
ON ITS FACEBOOK PAGE
1M+ FANS IN 1 YEAR
#1 New York Times Best Seller
23. Y&R SEPTEMBER 2014
FUSS-FREE
“Uber launches taxi app in Singapore”
It has launched in 10 cities in India in less than a year,
making it Uber's second biggest market after the U.S.
“Germany Lifts Its Uber Ban.. its troubles in
Germany’s courts don’t seem to be curbing demand
for its rides on German streets. The country is one
of Uber’s fastest-growing markets in Europe,..”
26. Y&R SEPTEMBER 2014
UNTRADITIONALLY
TRADITIONAL
“I’M NOT CATHOLIC, BUT MAN DO I LOVE
THIS POPE!”
— BUZZFEED, THE BEST POPE FRANCIS MOMENTS OF 2013
“NEGATIVE COMMENTS ABOUT THE POPE
ARE VIRTUALLY NOWHERE…I’VE NEVER
SEEN ANYTHING LIKE IT…THAT’S JUST NOT
THE WAY THE INTERNET WORKS. THE
INTERNET BREEDS CYNICISM AND HATE.
IT’S LIKE IT’S IN ITS DNA.”
— BLOGGER WHO “SPENDS AN ABSURD AMOUNT OF TIME
ON THE INTERNET READING THROUGH COMMENTS…”
“POPE FRANCIS IS MOST TALKED ABOUT
TOPIC ON FACEBOOK IN 2013”
— FACEBOOK NEWSROOM
27. Y&R SEPTEMBER 2014
FANCY DINING
HUG OF HOME
“EVERY SINGLE RESUTARANT IS
PLAYING THIS GAME WHERE WE TRY TO
TRICK YOU INTO NOT KNOWING
WHETHER YOU WENT OUT TO EAT OR
CAME HOME…THE MORE YOU FEEL LIKE
YOU WENT OUT…WE DIAL UP THE
YUMMY FACTOR SO YOU FEEL THE HUG
OF HOME”
-DANNY MEYER, THE NEW YORK TIMES
28. Y&R SEPTEMBER 2014
ALARMINGLY
NORMAL
“THE FINALE OF “BREAKING BAD”
SHATTERED RECORDS FOR THE SHOW
AND WAS UP 300% OVER LAST YEAR'S
FINALE.”
THEWRAP.COM, 2013
31. Y&R SEPTEMBER 2014
FEEDBACK ON
LINKEDIN
“Most would have never thought
of donating were it not for the
chance to be in the spot light.
And how many of those
dumping water on themselves
are even donating?”
“All the videos I saw did not
even mention ALS or the cause
let alone making donations.”
“Guilty as charged. No link to ALS on my
post. But I used your link to make my
donation. Thanks for the reminder.”
“The challenge is fun, but like you stated,
everyone should remember to donate;
thanks for the reminder.”
“A lot of people challenge the Ice Bucket
just for fun, forget that they should
make a donation.”
“The campaign has deviated from its
main purpose. Some people do this
just for fun and not to point out ALS.”
32. Y&R SEPTEMBER 2014
“STEVE JOBS WAS A LOW TECH PARENT”
“So, your kids must love the iPad?” I
asked Mr. Jobs, trying to change the
subject. The company’s first tablet was
just hitting the shelves. ‘They haven’t
used it,’ he told me. “We limit how much
technology our kids use at home.”
— Nick Bilton
Technology & Business Columnist
“My kids accuse me and my wife of being fascists
and overly concerned about tech, and they say that
none of their friends have the same rules….This is
rule No. 1: There are no screens in the bedroom.
Period. Ever”
— Chris Anderson
Chief Executive, 3D Robotics, Former Editor, Wired
