A look at ways to improve your engagement, content creation, and marketing in the new social media landscape.

1. Presentation by Lehigh Valley With Love Media, LLC
NAVIGATING THE
SOCIAL MEDIA MAZE
(AKA HOW TO BE AWESOME ONLINE)

2.  Navigating the Social Media Maze
 Tone / Message
 Twitter
 Facebook
 Blogging
 Instagram
 Snapchat
 Video
 Pinterest
Questions
AGENDA

3. Social Media Isn’t About Blindly Sharing
Know your audience and write to them.
Don’t sell too hard, no one enjoys that any more.
You are the master of your own brand, own that.
Engage in your community.
Becoming an actual (or perceived) expert in your
field is going to get you more customers than
posting the perfect photo ever could.
Enjoy what you do.
TONE / MESSAGE

4. How are you using Twitter?
Twitter is more conversational and personal than
Facebook .
Your Twitter feed is a mess, clean it up.
Are you using hashtags correctly? Are you using too
many? Are you relying on them?
Retweet and converse to show the love.
Don’t connect Facebook to Twitter Unless You’re
Watching both.
TWITTER

5. TWITTER

6. TWITTER

7. TWITTER

8. Your Business on Twitter
Listen
 See what people are saying. ENGAGE with them.
 “Butt-in” on some conversations.
Share info on products, events, company, etc.
SHOW people why they should do business with
you.
Have a dialogue
 Answer questions within 24 hours.
 Create a human connection with current and potential
customers.
NOT to sell a product. Think about what YOU like
on Twitter. Do that.
TWITTER

9. Not reaching as many people? Join the club.
 Facebook has changed some policies, making your posts
not as visible.
 You can pay Facebook to advertise or boost individual
posts.
 Encourage post-sharing by using your best content.
 Share other popular content, but keep yours as the
majority and don’t share spammy stuff. It’s detrimental
and people will stop taking you seriously.
 Be consistent.
 Develop a weekly feature
 Don’t get discouraged if you aren’t getting tons of
“likes.”
FACEBOOK

10. FACEBOOK: CONTESTS

11. FACEBOOK: FILL IN THE BLANKS

12. FACEBOOK: LOOK THE PART

13. Why businesses utilize Facebook pages?
Engage in conversations.
Provide a place where fans of the business can
connect.
Use each other for help, sharing.
Why businesses utilize Facebook ads ?
Target ads by city/state, age, relationship status,
male/female, likes/interests, education,
workplace, connections.
Pay for impressions or for clicks.
100% trackable.
FACEBOOK

14. FACEBOOK: ADS

15. FACEBOOK: BOOSTED POSTS

16. What’s the point of blogging?
With blogs, you can be your very own media source.
 Post your press releases on your blog as well as sending
them to the newspaper.
 Share your videos on your blog in addition to posting them
on YouTube.
 Give some more insight into your organization/business
than anyone else can.
 YOU control the story.
BLOGGING

17. BLOGGING
What to blog about?
 People LOVE lists (Top 5 this and that) but don’t go
overboard with them.
 Highlight something weekly (Wine of the week, product
of the week and why it’s special, recipe of the week,
etc.)
 Blog about things within the industry.
 Blog about fun stories.
 Blog about history within your community.
Where to blog?
 WordPress makes the most sense due to ease of use,
however, you can incorporate many types of blogs
including Tumblr, and Blogspot.

18. BLOGGING

19. How can Instagram work for you?
Since it’s been purchased by Facebook, it’s not just
hipsters and teenagers. You can effectively sell on it
 See what’s going on locally – #lehighvalley #iglehighvalley
#bethlehem #bethlehempa #allentown #easton
#igbethlehem #igallentown #igeaston #eastonpa
 No links in Instagram, but you can still SELL a product –
Many businesses are using the service to showcase their
wares.
 Instagram has recently allowed Business Profiles that link
back to your Facebook page and allow users to contact you
more quickly.
INSTAGRAM

20. INSTAGRAM: SELL YOUR STUFF

21. INSTAGRAM: SHOW OFF YOUR STUFF

22. INSTAGRAM: SHARE EVERYWHERE

23. So, what’s Snapchat?
How can it help me?
What do I need to do?
SNAPCHAT

24. Video is popular and easier than ever to
make
We all have the devices in this room to make short
videos
Search for good Apps on your iOS or Android device
Focus on short (:30 to 2:30) clips.
Focus on fun, quick things like products or recipes
of the week, preview an upcoming event, show
some behind-the-scenes footage, have fun.
Use YouTube
What about Instagram video?
VIDEO

25. VIDEO

26. VIDEO

27. How can Pinterest help you?
Pinning items geared towards your audience.
Also pin items that are interesting to you.
You can pin your Instagrams and your Blogs to
reach out to a wider audience.
Pinning can attract clients with similar interest.
Can go through and like other items.
Can share Pinterest pins through other social
media platforms.
Examples of some things to pin….
PINTEREST

28. Items specific to real-estate:
 Backyards and Gardens
 Staging Examples
 Bedroom, Bathrooms, Kitchens, Etc.
 Artwork
 Home DIYs
 Man Caves
 Amazing Closets
 Organization Ideas
 Specific Home Décor Styles
 Country, Shabby-chic, Modern.. Etc
Get them excited for what THEY can do in a new home!
PINTEREST

29. Items specific to YOU:
 Home Décor You Like
 Food and Recipes (even Adult Beverages!)
 Cute Animals
 Fashion
 Celebrities
 Hobbies
 Sports
 Your Community
 Kids’ Stuff and Babies
 Pins found Organically through Pinterest that Simple
Catch Your Eye
Get them excited for YOU!
PINTEREST

30. PINTEREST

31. DON’TS
Talk about politics
Try to make memes
Talk poorly about previous employers or
competitors
Share things that are controversial and/or
not in line with the overall community
Use poor grammar
Forget to have fun!

32.  Lehigh Valley with Love Media
 LehighValleywithLoveMedia.com
 FB.com/LehighValleywithLoveMedia
 @LVwithLOVEMedia
 George@LehighValleywithLoveMedia.com
QUESTIONS?