A small presentation which not only highlights on how apple was born and flourished under Steve Jobs but also what changes it went under without him

1. APPLE WITHOUT
STEVE JOBS

2. Contents
Introduction
Vision And Mission
Origin of Apple
Dismissal of Steve Jobs
Apple without Steve jobs(1985 – 1996)
Apple under Steve Jobs(1997 – 2011)
Apple after Steve Jobs
Apple’s Current Profile
Conclusion

3. 1. Apple Inc. (previously Apple Computer, Inc.) is an
American multinational corporation.
2. Apple was the first company to release a home
computer
3. It was co founded by Steve jobs and Steve Woznaik
in 1976
4. Apple is now a multinational corporation that
creates:
- Consumer electronics
- Computer software
- Commercial servers
Introduction

4. Apple’s enterprise value is $ 656,279 million which is
more than the GDP of most countries
Apple is the most valuable brand in the world with a
brand value of $ 145.3 Billion

5. Vision
We are “committed” in producing high
quality products and providing high quality
service thus setting high industry
standards for other competitors.

6. Mission
Apple is committed to bringing the best
personal computing experience to
students, educators, creative professionals
and consumers around the world through
its innovative hardware, software and
Internet offerings.

7. 19761974
The idea for Apple
Computers was
BORN
Creation of Apple
Computers

8. 1976
Apple I was introduced
BORN
1977
Apple II was introduced

9. 1983
Lisa was
INTRODUCED
1984
Macintosh was introduced

10. 1985
Steve Jobs was
removed

11. • Too young and temperamental to run apple.
• John Scully and his visions began to clash
Reasons for steve jobs’
dismissal

12. • The resignation of Jobs, served to erode confidence
in Sculley's abilities as CEO of Apple.
• Apple had effectively lost exclusive rights to its
interface design to Microsoft
• Introduced Macintosh II
• Microsoft rolled out Windows 3.0, which could run
on virtually all of the PC-clones in the world.
• In 1991, Apple released its first generation of Power
Books, which were an instant success.
Apple without Steve Jobs
1985 - 1996

13. • Sculley took an immediate interest in the Newton
(Personal Digital Assistant), and drove the Newton to
completion in August 1993.
• The first generation of Newtons had extremely poor
hand-writing recognition , and did not sell particularly
well.
• Sculley began to lose interest in the day to day
operations of Apple.
• In June of 1993, Board relieved Sculley of his position
as CEO. Sculley remained with the company as
chairman for several months and then resigned.

14. • In 1993, Michael Splinder was appointed as the CEO of
Apple replacing John Scully.
• In 1994 Apple announced the PowerMac family, the first
Macs to be based on the PowerPC chip, an extremely
fast processor co-developed with IBM and Motorola.
• Apple was too restrictive in its licensing agreements,
and only a handful of companies ever licensed the Mac
OS.
• By June 1995 Apple had $1 billion dollars in backorders
and did not have the parts to build them
• Apple's problems were added by the late-summer
release of Windows '95, which mimicked the Mac GUI
better than ever.

15. • Apple took its worst plunge ever in the winter of
1995-96. Misjudged the market and failed to
make a profit at all.
• Apple posted a $68 million loss for that quarter
• In January 1996, Spindler was asked to resign as
CEO and was replaced by Gil Amelio, the former
president of National Semiconductor.
• His efforts proved to be largely unsuccessful. He
has also made an effort to keep developers and
customers better informed about the day-to-day
affairs of the company.
• The company announced a staggering $740
million loss for 1st quarter.

17. • In early July 1997, Apple announced the resignation of Gil Amelio,
following another multi-million dollar quarterly loss.
• With no CEO and Apple Stock lower than it had been in 5 years,
there were many decisions to be made, and not much time to
make them.
• In December 1996 Jobs convinced Apple to buy NeXT and make its
software the foundation of the next-generation Mac OS.
• The technology he developed at NeXT became the catalyst of
Apple’s comeback.
• On Sept. 16, 1997, Apple announced that Jobs had officially been
named interim CEO, or as the company cleverly put it - iCEO.
• After that Jobs uplifted the company and kept the momentum
going by making major changes from Apple’s corporate strategy to
a new alliance with Microsoft.

18. Apple under the charge
of Steve Jobs 1997 - 2011
•Apple’s market capitalization went from $3 billion at
the start of 1997 to $350 billion by 2011
•It had become the second most valuable company on
the earth
•In 2004 it was publicly announced that Steve had been
diagnosed with pancreatic cancer.
•By the end of 2010, Apple had sold 129 million iPhones,
which accounted for about 40 percent of its revenue.

19. •Apple forever changed the way people
communicate, entertain themselves, even the way
they absorb information.
iMac iPod iPhone iPad
•Jobs could control everything but his health, and by
the summer of 2011, his condition left him no choice
but to step down.

20. Changes in Apple after Steve Jobs
•On 24 august 2011, Steve handed in his resignation
andTim cook took his place.
•From 2011 - 2012, Apple’s once-high flying stock price
had shed a quarter of its value and Wall Street
analysts had began to question whether the firm’s
greatest days were in the past.
•Almost 70% of Apple’s revenue and an even bigger
share of profit came from the iPhone last quarter.
•Apple Inc. made $18 billion in profit last quarter, the
largest quarterly profit of a public company in history.

21. •The stock has more than doubled sinceTim Cook took
over in August 2011 and Apple just posted the best
quarter for any company ever.
•Tim Cook has taken an incrementalism approach.
•Steve Jobs was a legendary entrepreneur,he was
creative and mercurial, whileTim Cook is an incredible
executive, who is managing incredibly large and
complex business, with $200 billion revenues and a
massive supply chain.
•The inside dynamics in Apple too has changed, like for
example who is looking after the detailing of products
and marketing.
•There are too many chiefs and no big chief. Steve Jobs
had the indisputable authority to make big changes
whereasTim Cook doesn't.

22. •With Steve Jobs gone, the insane motivation that would
drive the employees to do their best was gone too.
•Apple still has the ability to attract the world’s greatest
minds, but anecdotal evidence suggests that Google
has become top dog and the employees who do leave
use the phrase G to G (going to google)
•Too many ideas, no single big idea. Apple is packed full
of brilliant people, so to suggest that the company
doesn’t have ideas for new products is ridiculous. But
with Steve Jobs gone, and now Scott Forstall too, it’s
hard to see who is there to pinpoint exactly which they
should focus on.

23. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 182.3 billion (2015)
Area served Worldwide
Headquarter California, United States.
Total number of employees Over 80000

24. What happens if there aren't any new
breakthrough products in the next few months?
Apple will need a new leader to take charge.
Someone with vision, with enough gravitas to
control rampant egos, someone who can quickly
gain the respect of staff and customers alike.
With Steve Jobs, even when not much was
happening, he had this magical ability to convince
people that exciting things were happening.
Conclusion