Apple from emergence till today.

1. THINK DIFFERENT!

2. • Born on February 24, 1955, in
SanFrancisco.
• Dropped out of college after 6
months.
• Spent 18 months at creative
classes.
• In 1974 started working with
Atari as video game designer.
• Came to India for spiritual
enlightment.

3. • He found his talent in the field of
computers & decide to work in it.
After returning to US he joined
hand with his friend Wozniak &
planned to start ‘APPLE’.
• He sold his mini Volkswagen bus
to his contribution to the
investment for the start-up.

4. Apple
Steve
Wozniak
Steve
Jobs
Ronald
Wayne
$800

5. • Emerging Phase
• Struggling Phase
• Come Back Phase

6. • First Sale
– The first sale in the market was of a basic apple computer . Contract
was of 50 units and apple received US $500.
– The first piece was itself a masterpiece , Apple loaded the bootstrap on
the RAM.

7. • It was the time for celebration for ‘APPLE’ as
they launched their first personal computer
which is to be sold without any programming
language.

8. World Computer
Sale
Apple’s
Sale
• Main reason behind the downfall of apple was the absence of
steve Jobs.
• Shares of Apple Inc. went down & the board changed the CEO &
bought Gil Amelio, the CEO of National Semiconductor, to run
the company, in 1996.
• Quarterly report of apple
http://investor.apple.com/secfiling.cfm?filingid=320193-96-
18&cik=320193

9. • In 1985, a power struggle
developed between Jobs and
CEO John Sculley.
• Steve Jobs wanted to capture the
consumer market but CEO focused
on the profit margins.
• Seeing the situations getting
worse, Jobs decided to resign.
With Jobs Without Jobs
Prices Of
Macintosh
Sale

10. Efforts made to make a Comeback
• Apple partnered with long-time competitor IBM
and Motorola to form the AIM alliance.
• In 1994 Apple launched eWorld, an online service
providing email, news and a bulletin board system
to replace AppleLink. It was shut down in 1996.
• Licensing the Mac OS and Macintosh ROMs to
3rd party manufacturers.

11. Comeback Phase
• Finally Apple thought of bringing Steve Jobs back to
the company & this time he came back as the CEO.
And Apple also purchased his company ‘NeXT Inc’
which had one of the best softwares.

12. Microsoft deal
• At the 1997 Macworld Expo, Steve Jobs announced that
Apple would be entering into a partnership with Microsoft.
Included in this was a five-year commitment from
Microsoft to release Microsoft Office for Macintosh as well
as a US$150 million investment in Apple.
• This proved to be the most beneficial deal in the life of
Apple.

13. Success With Mobile Devices
• Music on iTunes Store- made it possible to play music on
itunes as a 3rd party players.
• App Store- In 2008,lauched it to sell or download 3rd party
apps for iPhone & iPod.

14. Some Major Decisions.
• On December 16, 2008, Apple announced that
2009 would be the last year the corporation
would attend the Macworld Expo.
• On January 14, 2009, Jobs announced that he
would be taking a 6 months medical leave of
absence from Apple until the end of June 2009
and would spend the time focusing on his health.
• Apple announced a large screen, tablet-like media
device known as the iPad on January 27, 2010.
Just a bigger iPhone.

15. • June 2011, Jobs surprisingly took the stage and unveiled iCloud
& announced that this is his last product launch before death.
• On August 24, 2011, Jobs resigned his position as CEO of Apple
& was replaced by Cook and Jobs became Apple's chairman.
• On October 5, 2011, Apple announced that Jobs had died,
marking the end of an era for Apple.

16. Present Era
• List of Apple Products in the Market-
– Apple Watch, iPad, iPhone & iOS
– Mac
– Software
– Apple Music, Apple TV, iPod & iTunes
– iCloud
In last quaterly report Apple Inc. showed the net
profit of $11.1 billion

17. • This presentation was delivered by ‘Achievers’.
– Ankur Vashist (Team Leader)
– Kulpreet Kaur
– Kunal Bhatia
– Prabhat Rajput
– Purab Parashar
– Shivam Sharma
– Yash Aggarwal