Everything you need to know about blog architecture, the importance of blogs and history of log word.

1. IBL INFOTECH
Blog Post Content Guideline
(Medium & Website)
https://iblinfotech.com/

2. Table of Contents
• What is blogging?
• Blog writing techniques
• Title
• Subheads
• Body
• Appealing graphics
• Call-to-Action
• Internal Links
• Meta Description
• Why A Blog is Important for Your Career?

3. What is blogging?
• Blogging first started as a way to have an online personal web log,
in which a person would journal about their day. From "web log"
came the term "blog.”
• Blogging doesn’t mean creating a website
• Now a days blog serves different purposes such as
• SEO
• Knowledge transfer
• Skills showcase
• Earning

4. Blog writing techniques
• Title
• Subheads
• Body
• Appealing Graphics
• Call-to-Action
• Internal Link
• Meta Description

5. Title
• Don’t go too narrow
• Don’t use numbers of special characters
• Avoid brand names and Trademarks
• Blog name generator
• Go for short and catch
• Thesarus - https://www.thesaurus.com/
• Wordpid - https://wordoid.com/
• DomainWheel - https://domainwheel.com/

6. Subheads
• They break up the type to make the page more visually appealing
• They help readers navigate to important sections.
• They boost search engine optimization (SEO).

7. Body
• The body is the “meat and potatoes” of your blog post.
• Ask the question - “What’s your goal today?”
• Don’t focus on adding keywords
• Focus on explaining your topic
• Code blocks

8. Appealing graphics
• It’s a great idea to include graphics in your blog posts to illustrate
points and break up text.
• your graphics, typography, and color scheme should work together

9. Call-to-Action
• Very important drive traffic to your website
• It can be achieved through different tactics
• Forms
• Redirect link
• Comment box
• Product or Service link

10. Internal Link
• It’s free advertising
• include links to other articles on your site
• Internal links plays important role in SEO
• Internal link should be relevant to current topic or must be
connected at some way

11. Meta Description
• Meta description is the snippet Google displays in search results
• Study says, Meta Description worth spending 25% of time you
spent on writing blog
• It is different than other techniques because it’s HTML code.

12. Why A Blog is Important for Your
Career?
• Blogs refine your thoughts
• Blogs reward the creator
• Blogs amplify your humanity
• Blogs give introverts a voice
• Blogs open up a world without borders

13. Any Questions?

14. Thank You