Een gastcollege over sociale media: van de laatste nieuwtjes in het sociale medialandschap tot de strategie en de kanalen van Pfizer België.

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05/
2012
Kristien vermoesen
PR Consultant
FINN Public Relations
www.finn.be
kristien.vermoesen@finn.be
Twitter: @Kris10Vermoesen
1pfizer Café
SOCial media survival kit

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Social media survival kit
pop quiz: het is oorlog in Libië. Uw
merk wordt vermeld. Wat doen we?

3. SOcial media: facts & figures
social media at pfizer
Tips & tricks

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Social media survival kit
newsflash
• facebook stock exchange
• Facebook bought instagram for 1 billion(!)
dollar
• Linkedin bought slideshare for 118,75 million
dollar
• pinterest: fastest growing social network
• ...

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Social media survival kit

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Social media survival kit
Social media facts & figures belgium
4.513.940 users
(+18% // 2011)
1.041.286 users
(+26% // 2011)
+- 170.000 users
(+26% // 2011)
2nd biggest search
engine
february 2012 : more
than 10 million users
source: bvlg (http://bvlg.blogspot.com)

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Social media survival kit
Social media facts & figures
man woman man oR woman
white white white
41 years old 37 years old 35 years old
72.885 euros 51.515 euros 51.692 euros

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Social media survival kit
Social media facts & figures
survey at 250 enterprises:
49% is starting with the use of social media
13% has integrated social media in their
communication strategy
66% has a facebook page
51% has a twitter account
44% has a professional linkedin page
Source : insites, 07/12/2011

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Social media survival kit
‘pfizer is part of the conversation!’

10. social media: facts & figures
SOcial media at pfizer
Tips & tricks

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Social media survival kit
‘connect’
‘convince’
‘convert’

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Social media survival kit

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Social media survival kit

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Social media survival kit

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Social media survival kit

16. social media: facts & figures
social media at pfizer
tips & tricks

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Social media survival kit
ONline citizen ship
is about:
• Values
• emotion
• sharing
• relevance
but also:
• status & ego: ‘me’

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Social media survival kit
Dimensions of social media
• listen
• respond
• share
• reward
• measure

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Social media survival kit
1 rule
don’t do anything you wouldn’t do in real life.

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Social media survival kit

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Social media survival kit
• rt (retweet)
• @reply
• hashtag (thema), bvb.: #healthcare
• followfriday (#ff)
• twunch
• twitpic

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Social media survival kit
• facebook timeline
• Privacy settings
• Groups VS. Fan pages
• subscribe button
• FRIEND lists

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Social media survival kit

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Social media survival kit
• keep your profile up-to-date
• groups
• q&a
• events
• twitter feed!
• blog feed!
• and also: organisations, reading list,...

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Social media survival kit

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Social media survival kit
pop quiz: het is oorlog in Libië. Uw
merk wordt vermeld. Wat doen we?

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Social media survival kit

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About finn

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Social media survival kit
pr | social | communication | branding

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questions ?
kristien.vermoesen@finn.be
Twitter : @kris10vermoesen
RSSfeed : http://www.finn.be/finn.rss