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The moral trap of CSR (FINN webinar)

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The moral trap of CSR (Corporate Social Responsibility): How communicating on CSR can seriously damage your reputation (and 7 ways to avoid it)

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The moral trap of CSR (FINN webinar)

  1. 1. +7 -52 -60 -50 -40 -30 -20 -10 0 10 Coverage tonality Economic CSR ● ●
  2. 2. 25% 40% 75% 60% 0% 20% 40% 60% 80% 100% 120% Pre-crisis (n=304) Crisis (n=772) Share of social coverage Social coverage Economic coverage
  3. 3. -42 -69 -80 -70 -60 -50 -40 -30 -20 -10 0 Coverage tonality Economic CSR ● ●
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