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Social Media Marketing: Politics and Utilities


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Some examples of using social media platforms for politics and utilities. To get details, feel free to visit us on our Facebook page and ask questions!

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Social Media Marketing: Politics and Utilities

  1. 1. Social Media Marketing Agency Our Focus Is Social Media!Our Focus Is Social Media!
  2. 2. MediaTraditional Media New Media Talking Finger
  3. 3. New Media, the basics Social Networks: Facebook, Google+, Linked InBlogging/microblogging: Blogger, Word Press, Twitter Geo-Location: Foursquare, Facebook places Media Sharing: YouTube, Slideshare, Flikr Review Sites: Yelp, Trip Advisor
  4. 4. Traditional Media, the basics Newspapers and magazines Static web content TV/Radio Print advertising Direct mail
  5. 5. “Prior to the Social Media, the last technology that hadany real effect on the way people sat down and talked together was the table” -Prof. Clay Shirky
  6. 6. By The Numbers...20 percent of searches on Google each day have NEVER been searched for beforeThere are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each weekon Facebook43 percent of all online consumers are social media fans or followers53 percent of people on Twitter recommend companies or their products in their tweetsThe average American internet user watches 30 minutes of video online per day35 hours of video footage is uploaded to YouTube every minute (Up from 24 hrs 2010!)56 percent of LinkedIns 100 million users are outside of the United StatesEvery day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from91,000 active contributors1.4 million new blog posts are created every day800 million Facebook users, 500 million use it every day for at least 1 hour per day. 200 million Facebook usersaccess the service from a mobile device and those people use it 2x as much as a desktop/laptop user.There are more than 5 billion photos on Flickr45 million people view SlideShare presentations each month$3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010 Hubspot, Aug. 31,2011
  7. 7. Use of Both Media forCommercial Purposes: Synergy
  8. 8. Television AdsCampaign created for specific Facebook page
  9. 9. The results after an eight week campaignCaptured HUGE data and are now ENGAGED!
  10. 10. Politics
  11. 11. Nationally
  12. 12. Locally
  13. 13. In The Mix!
  14. 14. During the major snowstormand outage of Connecticut at the end of October, 2011
  15. 15. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Engage With Us!