Join The ConversationSocial Media for Businesses                              Monica Danna //COLAB                        ...
LeadJoin^The ConversationSocial Media for Businesses                              Monica Danna //COLAB                    ...
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng                                             Socialnomics, 2010
15th Century Europe
1450          Germany     Johannes GutenbergInvention of the Printing Press   Protestant Reformation
1450          Germany     Johannes GutenbergInvention of the Printing Press   Protestant Reformation
1450          Germany     Johannes GutenbergInvention of the Printing Press   Protestant Reformation            2004      ...
But don’t worry.It’s not about thetools...
(just follow the yellow brick road.)             ...it’s about telling YOUR story
•   You’re still the expert    on your business•   ...and it’s still    Marketing•   Pieces of the Pie:    Public Relation...
Traditional vs. Social Media    Traditional Media           Social Media    (Newspapers, Static         (Blogs, Facebook, ...
It’s a Cocktail Party“Nice to Meet you.”
Leading The Conversation•   The game is changing...and it’s changing fast.•   It’s no longer enough to be present•   You m...
Matching the Means•   How is your audience currently receiving their information?    •   Traditional Media: Newspaper, TV,...
Ready? Set.Socialize.
Ready? Set.Socialize.1. Have a Strategy
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Ope...
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Ope...
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Ope...
Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Ope...
Who Are YOU?•   Tell YOUR story•   Don’t let someone else tell it....•   Take control of your Brand & Message•   Turn Defe...
New Tech in the Workplace                  Both Employers and                  Employees are figuring out                 ...
“a renegotiation of the        agreement betweenemployers and employees  forced upon everyone by  outside circumstances”  ...
Engagement vs. Promotion•       The Torpedo Business Card•       Seek out audience through creative engagement          • ...
Your Social Salesforce•   Empower your supporters to    spread your message•   Content Management Systems•   RSS Feeds & S...
High FiveBe transparent.Be authentic.Be human.Be passionate.Tell YOUR story.
The conversation has begun. {don’t just join it...}   LEAD IT.
Questions?
CultureMap Connect #1 - Introduction to Social Media
CultureMap Connect #1 - Introduction to Social Media
CultureMap Connect #1 - Introduction to Social Media
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CultureMap Connect #1 - Introduction to Social Media

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Founder of COLAB, Monica Danna, presents an Introduction to Social Media.

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  • you’re probably wondering what the Tudors has to do with viral social media, or maybe you’re not, maybe youre a huge fan like i am.\nit hit me a few weeks back while watching season 2 of the tudors, \nno this device on the right is NOT a midevil torture device.\nwhat it is?\n
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  • CultureMap Connect #1 - Introduction to Social Media

    1. 1. Join The ConversationSocial Media for Businesses Monica Danna //COLAB @cosmopolitician
    2. 2. LeadJoin^The ConversationSocial Media for Businesses Monica Danna //COLAB @cosmopolitician
    3. 3. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Socialnomics, 2010
    4. 4. 15th Century Europe
    5. 5. 1450 Germany Johannes GutenbergInvention of the Printing Press Protestant Reformation
    6. 6. 1450 Germany Johannes GutenbergInvention of the Printing Press Protestant Reformation
    7. 7. 1450 Germany Johannes GutenbergInvention of the Printing Press Protestant Reformation 2004 Harvard Mark Zuckerberg Invention of the Facebook Social Media Revolution
    8. 8. But don’t worry.It’s not about thetools...
    9. 9. (just follow the yellow brick road.) ...it’s about telling YOUR story
    10. 10. • You’re still the expert on your business• ...and it’s still Marketing• Pieces of the Pie: Public Relations, Advertising, Social Media
    11. 11. Traditional vs. Social Media Traditional Media Social Media (Newspapers, Static (Blogs, Facebook, Webpages, Magazines, Twitter, YouTube, Broadcast) Flickr)• Monologue • Dialogue ✓ Comments• Push Information • Pull Information ✓ RSS Feeds, CMS• One-way Communication • Multi-way Communication ✓ Viral, Shareable Content
    12. 12. It’s a Cocktail Party“Nice to Meet you.”
    13. 13. Leading The Conversation• The game is changing...and it’s changing fast.• It’s no longer enough to be present• You must learn to engage and lead the conversation.• Customer Service via Social Media
    14. 14. Matching the Means• How is your audience currently receiving their information? • Traditional Media: Newspaper, TV, Books • New Media: Email, Twitter, Facebook, Blogs • Collaborative Media: Word of Mouth• Provide multiple, familiar, streamlined, efficient means for them to receive your message• Delivery method reflects upon your brand
    15. 15. Ready? Set.Socialize.
    16. 16. Ready? Set.Socialize.1. Have a Strategy
    17. 17. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice
    18. 18. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism
    19. 19. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process
    20. 20. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Open Up
    21. 21. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Open Up6. Tone down sales pitch
    22. 22. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Open Up6. Tone down sales pitch7. Commit and Repeat
    23. 23. Ready? Set.Socialize.1. Have a Strategy2. Define Your Voice3. Prepare for to address criticism4. Respect the Process5. Open Up6. Tone down sales pitch7. Commit and Repeat
    24. 24. Who Are YOU?• Tell YOUR story• Don’t let someone else tell it....• Take control of your Brand & Message• Turn Defense into Offense• Combat biased Media• Create an information Home Base
    25. 25. New Tech in the Workplace Both Employers and Employees are figuring out how to navigate in the world of Social Media. Personal adoption came before Business
    26. 26. “a renegotiation of the agreement betweenemployers and employees forced upon everyone by outside circumstances” - Ed Schipul, The Personal Brand Era Cometh
    27. 27. Engagement vs. Promotion• The Torpedo Business Card• Seek out audience through creative engagement • Audience characteristics, other interests • Provide complementary information • Listen and Respond • Don’t Use New Media in an Old Media stratgey
    28. 28. Your Social Salesforce• Empower your supporters to spread your message• Content Management Systems• RSS Feeds & Shareable Content• Beef up your SEO• Viral Potential• Make it EASY for your supporters to share your message
    29. 29. High FiveBe transparent.Be authentic.Be human.Be passionate.Tell YOUR story.
    30. 30. The conversation has begun. {don’t just join it...} LEAD IT.
    31. 31. Questions?

    ×