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100 Stats About Social Media Around the World

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Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats …

Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.

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  • 1. Stats About Social Media Around the World 100
  • 2. Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice.
  • 3. Here, we share stats about the unique social media landscapes in 18 countries: Asia-Pacific • Australia • New Zealand • China • India Europe • Germany • UK • France • Denmark • Finland • Norway • Sweden • Japan • Singapore • Philippines • Malaysia The Americas • USA • Canada • Brazil
  • 4. Global Stats
  • 5. 28% of the global population is on social media. Total global population: 7.18 billion Active social media users: 2.03 billion wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 6. 22% of people on the planet use social media on a mobile device. http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 7. Social Platforms with the Most Global Users Facebook is the #1 social network globally, with 1.3 billion monthly active users. 1 Facebook 2 QQ 3 Qzone 4 WhatsApp 5 WeChat 6 Google+ 7 LinkedIn 8 Twitter 9 Tumblr 10 Tencent Weibo wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 8. QQ is the world’s #2 social platform. What’s QQ? It’s an instant messaging service that’s most popular in China. Because the Chinese government blocks Facebook and Twitter, China’s social landscape is especially unique. wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 9. Qzone is the world’s #3 social platform. What’s Qzone? It’s a social networking site most popular in China. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos—similar to MySpace. wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 10. WhatsApp is the world’s #4 social platform. WhatsApp was acquired by Facebook in February 2014. What’s WhatsApp? It’s an instant messaging service that’s popular with smartphone users around the world. wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 11. WeChat is the world’s #5 social platform. What’s WeChat? It’s a mobile text and voice messaging communication service most popular in China, but gaining popularity globally. wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 12. Tencent Weibo is the world’s #10 social platform. “Weibo” means “microblog” in Chinese. What’s Tencent Weibo? It’s a Chinese microblogging service. wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 13. Half of the planet now owns a mobile phone. Total global population: 7.18 billion Active mobile users: 3.61 billion (50% penetration) wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 14. 77% of all social networking users are now accessing social networks via mobile devices. wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
  • 15. Social Media Stats The Americas
  • 16. USA Total population: 318,892,000 wearesocial.net/blog/2014/06/social-digital-mobile-americas/ Total internet users: 279,834,000 Active social media users: 180,000,000
  • 17. USA 2 hours 3 minutes Average time that social media users spend each day using social media wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 18. USA Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (53%) Twitter (21%) Pinterest (16%) Google+ (15%) Instagram (12%) wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 19. USA wearesocial.net/blog/2014/06/social-digital-mobile-americas/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (82%) Google+ (46%) Twitter (44%) Pinterest (33%) Instagram (24%)
  • 20. USA wearesocial.net/blog/2014/06/social-digital-mobile-americas/ 46% of the total population uses social media apps
  • 21. Canada Total population: 34,835,000 wearesocial.net/blog/2014/06/social-digital-mobile-americas/ Total internet users: 33,000,000 Active social media users: 19,400,000
  • 22. Canada 1 hour 55 minutes Average time that social media users spend each day using social media wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 23. Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (54%) Twitter (21%) Google+ (15%) Pinterest (13%) LinkedIn (11%) Canada wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 24. wearesocial.net/blog/2014/06/social-digital-mobile-americas/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (84%) Google+ (49%) Twitter (45%) LinkedIn (31%) Pinterest (28%) Canada
  • 25. wearesocial.net/blog/2014/06/social-digital-mobile-americas/ 49% of the total population uses social media apps Canada
  • 26. Brazil Total population: 202,657,000 wearesocial.net/blog/2014/06/social-digital-mobile-americas/ Total internet users: 107,828,000 Active social media users: 92,000,000
  • 27. Brazil 3 hours 5 minutes Average time that social media users spend each day using social media wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 28. Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (51%) Google+ (24%) Twitter (19%) Instagram (14%) LinkedIn (11%) Brazil wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 29. Top Social Networks by Percent of Internet Users Who Own an Account Facebook (92%) Google+ (78%) Twitter (59%) LinkedIn (41%) Instagram (36%) Brazil wearesocial.net/blog/2014/06/social-digital-mobile-americas/
  • 30. wearesocial.net/blog/2014/06/social-digital-mobile-americas/ 29% of the total population uses social media apps Brazil
  • 31. Social Media Stats Europe
  • 32. Germany Total population: 81,147,265 Total internet users: 68,296,919 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 28,000,000
  • 33. 64% social media penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 34. Germany 1 hour 17 minutes Average time that social media users spend each day using social media wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 35. Top 3 Social Media Platforms in Germany Facebook (59 million users) YouTube (31 million users) StayFriends (16 million users) Germany corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf
  • 36. Germany StayFriends is the #3 social media site in Germany. It helps members find, connect with, and keep in touch with friends from kindergarten, primary school, and high school. corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf
  • 37. UK Total population: 63,395,674 Total internet users: 54,861,245 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 36,000,000
  • 38. UK 1 hour 36 minutes Average time that social media users spend each day using social media wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 39. Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (51%) Twitter (22%) Google+ (11%) LinkedIn (8%) Pinterest (5%) UK wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 40. Top Social Networks by Percent of Internet Users Who Own an Account Facebook (78%) Twitter (43%) Google+ (35%) LinkedIn (21%) Pinterest (13%) UK wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 41. 30M UK social media users access social media on a mobile device UK wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 42. France Total population: 65,951,611 Total internet users: 54,473,474 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 28,000,000
  • 43. France 1 hour 41 minutes Average time that social media users spend each day using social media wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 44. Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (40%) Google+ (11%) Twitter (9%) Copains D’avant (2%) Viadeo (3%) France wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 45. Top Social Networks by Percent of Internet Users Who Own an Account Facebook (75%) Google+ (37%) Twitter (26%) Copains D’avant (22%) Viadeo (14%) France wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 46. 20M French social media users access social media on a mobile device France wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 47. Denmark Total population: 5,556,452 Total internet users: 5,155,411 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 3,200,000
  • 48. 2.6M Danish social media users access social media on a mobile device Denmark wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 49. Top Social Networks by Percent of Internet Users Who Own an Account Facebook (93%) LinkedIn (41%) YouTube (39%) Google+ (28%) Twitter (20%) Instagram (12%) Denmark optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf
  • 50. Denmark 58% Facebook penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 51. Denmark 47% Mobile social penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 52. Finland Total population: 5,266,114 Total internet users: 4,789,266 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 2,400,000
  • 53. 1.8M Finnish social media users access social media on a mobile device Finland wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 54. Top 3 Social Media Platforms in Finland Facebook (2.7 million users) Suomi24 (1.7 million users) IRC-Galleria (451,000 users) Finland optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf
  • 55. Finland 46% Facebook penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 56. Finland 35% Mobile social penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 57. Norway Total population: 4,722,701 Total internet users: 4,471,907 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 3,000,000
  • 58. 2.6M Norwegian social media users access social media on a mobile device Norway wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 59. Top Social Networks by Percent of Internet Users Who Own an Account Facebook (72%) Spotify (33%) YouTube (27.2%) Google+ (24.9%) LinkedIn (24.7%) Norway emarketer.com/Article/Social-Users-Norway-Smile-Snapchat-Instagram/1010534
  • 60. Norway 64% Facebook penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 61. Norway 55% Mobile social penetration as a percentage of the total population wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 62. Sweden Total population: 9,119,423 Total internet users: 8,557,561 wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/ Active Facebook users: 5,200,000
  • 63. 1 hour 25 minutes Average time that social media users spend each day using social media Sweden wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 64. Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (45%) Google+ (10%) Instagram (12%) Twitter (9%) LinkedIn (4%) Sweden wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 65. Top Social Networks by Percent of Internet Users Who Own an Account Facebook (79%) Google+ (40%) Twitter (28%) Instagram (26%) LinkedIn (19%) Sweden wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
  • 66. Sweden 4.4M Swedish social media users access social media on a mobile device wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 67. Social Media Stats Asia-Pacific
  • 68. Australia Total population: 22,262,501 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 18,129,727 Active Facebook users: 12,800,000
  • 69. 2 hours 5 minutes Average time that social media users spend each day using social media Australia wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 70. Australia wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (53%) Twitter (14%) Google+ (14%) LinkedIn (11%) Instagram (7%)
  • 71. Australia wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (81%) Twitter (42%) Google+ (30%) LinkedIn (23%) Instagram (15%)
  • 72. Australia 10.8M Australian social media users access social media on a mobile device wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 73. New Zealand Total population: 4,365,113 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 3,873,982 Active Facebook users: 2,400,000
  • 74. 1.9M New Zealand social media users access social media on a mobile device New Zealand wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 75. Top 5 Social Media Platforms in New Zealand Facebook (1.95 million users) LinkedIn (798,000 users) Blogger (559,000 users) Tumblr (447,000 users) Twitter (249,000 users) New Zealand comscore.com/Insights/Data-Mine/Who-uses-Social-Media-in-New-Zealand
  • 76. New Zealand 55% Facebook penetration as a percentage of the total population wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 77. New Zealand 44% Mobile social penetration as a percentage of the total population wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 78. China Total population: 1,349,585,838 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 590,560,000 Active Qzone users: 623,300,000
  • 79. 1 hour 30 minutes Average time that social media users spend each day using social media China wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 80. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Sina Weibo (62%) Qzone (53%) Tencent Weibo (51%) YouKu (35%) RenRen (30%) China
  • 81. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Own an Account Sina Weibo (83%) Qzone (76%) Tencent Weibo (75%) YouKu (74%) RenRen (56%) China
  • 82. 660M Chinese social media users access social media on a mobile device China wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 83. India Total population: 1,220,800,359 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 213,000,000 Active Facebook users: 90,000,000
  • 84. 2 hours 26 minutes Average time that social media users spend each day using social media India wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 85. Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (55%) Google+ (35%) Twitter (30%) LinkedIn (24%) Orkut (17%) India wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 86. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (94%) Google+ (78%) Twitter (67%) LinkedIn (54%) Orkut (51%) India
  • 87. 72M Indian social media users access social media on a mobile device India wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 88. Singapore Total population: 5,460,302 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 3,971,318 Active Facebook users: 3,200,000
  • 89. 2 hours 10 minutes Average time that social media users spend each day using social media Singapore wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 90. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (59%) Twitter (19%) Google+ (18%) LinkedIn (13%) Instagram (12%) Singapore
  • 91. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (92%) Twitter (54%) Google+ (45%) LinkedIn (36%) Instagram (25%) Singapore
  • 92. 2.8M Singaporean social media users access social media on a mobile device Singapore wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 93. Philippines Total population: 105,720,644 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 37,602,976 Active Facebook users: 34,000,000
  • 94. 4 hours 1 minute Average time that social media users spend each day using social media Philippines wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 95. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (69%) Twitter (40%) Google+ (39%) Instagram (20%) LinkedIn (14%) Philippines
  • 96. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (97%) Twitter (81%) Google+ (69%) Instagram (42%) LinkedIn (39%) Philippines
  • 97. 24M Filipino social media users access social media on a mobile device Philippines wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 98. Malaysia Total population: 29,628,392 wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Total internet users: 19,200,408 Active Facebook users: 15,600,000
  • 99. 3 hours 17 minutes Average time that social media users spend each day using social media Malaysia wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 100. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Accessed in the Past Month Facebook (59%) Google+ (32%) Twitter (23%) Instagram (16%) LinkedIn (9%) Malaysia
  • 101. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ Top Social Networks by Percent of Internet Users Who Own an Account Facebook (95%) Google+ (77%) Twitter (57%) Instagram (40%) LinkedIn (32%) Malaysia
  • 102. 13M Malaysian social media users access social media on a mobile device Malaysia wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
  • 103. Want to be a more effective global marketer? Check out exacttarget.com/blog for helpful research, advice, tips, and trends. Subscribe to receive our blog content in one concise daily email: exacttarget.com/blog/subscribe
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