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#CNX14 - The Power to Predict: The How-To's of Personalized Content

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Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.

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#CNX14 - The Power to Predict: The How-To's of Personalized Content

  1. 1. Track: Mobile & Web Marketing #CNX14 #CNX14 Web and Mobile Analytics: Collecting Data in Real-Time and Making it Actionable
  2. 2. Track: Mobile & Web Marketing #CNX14 1 COLLECT
  3. 3. Track: Mobile & Web Marketing #CNX14 1 2 COLLECT VISUALIZE
  4. 4. Track: Mobile & Web Marketing #CNX14 1 2 3 COLLECT VISUALIZE ACTION
  5. 5. Track: Mobile & Web Marketing #CNX14 #CNX14 GovX: Amber Martin, Vice President of Digital Media and Analytics ExactTarget: Danny Green, Senior Product Manager for Predictive Intelligence
  6. 6. Track: Mobile & Web Marketing #CNX14 How Does it Work?
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  9. 9. Track: Mobile & Web Marketing #CNX14 Dashboard Visualization
  10. 10. Track: Mobile & Web Marketing #CNX14 Business-Centric Reporting Tiles Need Screen Shot Visualize Take Action Integrate
  11. 11. Track: Mobile & Web Marketing #CNX14 Who we serve: • Our member base – military, first responders and related government employees • Our brands and tickets vendors.
  12. 12. Track: Mobile & Web Marketing #CNX14 Serving Those Who Serve Our Country and Communities Who Qualifies? • 60 million Americans What we bring our members: • 300+ Brands • Exclusive partnerships with MLB and Ticketmaster • 150+ Events • 75,000+ SKUs
  13. 13. Track: Mobile & Web Marketing #CNX14 Providing a Sales and Marketing Channel • 1.2 million members • 100,000 new members per month • 1.5M visits/month and growing • 900K email list • Partnership driving 3M additional Oauth members through military associations
  14. 14. Track: Mobile & Web Marketing #CNX14 How GovX Benefits • Drives business decisions through increased ease of data visualization • Builds campaigns and lists directly within the platform • Allows for increased volume • Improves email performance metrics
  15. 15. Track: Mobile & Web Marketing #CNX14 Campaign Samples – Search Data • Sending to smaller list sizes that were more targeted (Had searched for similar brands) lead to a 114% increase in open rate and a 40% decrease in unsubscribe rate.
  16. 16. Track: Mobile & Web Marketing #CNX14 Campaign Samples – Search Data • Even informed our batch sends. We didn’t build lists out of the data, but used the data to understand what people were looking for on the site and serve up those products to our entire audience.
  17. 17. Track: Mobile & Web Marketing #CNX14 #CNX14 Web and Mobile Analytics: Collecting Data in Real-Time and Making it Actionable
  18. 18. Track: Mobile & Web Marketing #CNX14 Take Control • When is this available?
  19. 19. Track: Mobile & Web Marketing #CNX14 Take Control • How can I get this?
  20. 20. Track: Mobile & Web Marketing #CNX14 Take Control • How much does it cost?
  21. 21. Track: Mobile & Web Marketing #CNX14 Take Control • What other features can I expect?
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  34. 34. Track: Mobile & Web Marketing #CNX14 Custom Visualizations
  35. 35. Track: Mobile & Web Marketing #CNX14 Mobile Analytics
  36. 36. Track: Mobile & Web Marketing #CNX14 1 COLLECT
  37. 37. Track: Mobile & Web Marketing #CNX14 1 2 COLLECT VISUALIZE
  38. 38. Track: Mobile & Web Marketing #CNX14 1 2 3 COLLECT VISUALIZE ACTION
  39. 39. Track: Mobile & Web Marketing #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! Prizes! $50 Starbucks Gift Card #CNX14 Session speaker info dgreen@exacttarget.com
  40. 40. Track: Mobile & Web Marketing #CNX14 Questions? Visit Campground
  41. 41. Track: Mobile & Web Marketing #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
  42. 42. Track: Mobile & Web Marketing #CNX14

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