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Introduction: 
What is Social Media? 
 Media is an instrument on communication, like a newspaper or a 
radio, 
 So social media would be a social instrument of communication. 
 Regular media as a one-way street. 
 Social media, on the other hand, is a two-way street that gives you 
the ability to communicate too.
Some examples of social media websites: 
 Social Bookmarking: (Del.icio.us, Blinklist, Simpy) Interact by 
tagging websites and searching through websites bookmarked by 
other people. 
 Social News: (Digg, Propeller, Reddit) Interact by voting for 
articles and commenting on them. 
 Social Networking: (Facebook, Hi5, Last.FM) Interact by adding 
friends, commenting on profiles, joining groups and having 
discussions. 
 Social Photo and Video Sharing: (YouTube, Flickr) Interact by 
sharing photos or videos and commenting on user submissions.
 Wikis: (Wikipedia, Wikia) Interact by adding articles and editing 
existing articles.
 It is not just Facebook that’s growing either – Twitter is 
adding half a million users on a daily basis.
 It doesn’t matter if you are a part-time blogger, a small business, 
or a huge corporation, you have a brand. And if you have any 
interest in furthering your brand, you cannot ignore social media.
Mobile People Use Social Networking in 
Mobility: 
 With broadband and Wi-Fi connectivity available almost anywhere 
today, there are no limits on social networking locations. 
 Our mobile society employs highly mobile technology. 
 people can social network from anywhere in the world
Social Networking is Available through All 
Types of Devices: 
 Broadband cellular 3G & 4G networks bring new meaning to 
accessibility of social media and social networking. 
 Again people today are highly mobile in their communications. 
 Always increasing online speed helps to connect even 
YouTube.com videos to smart phone technology.
Today’s Social Media and Social 
Networking Facts 
 Facebook claims that 50% of active users log into the site each day. 
This would mean at least 175 million users every 24 hours. 
Twitter now has 75 million user accounts, but only around 15 million 
are active users on a regular basis. 
 LinkedIn has over 50 million members worldwide. 
 Facebook currently has in excess of 350 million active users on global 
basis. Six months ago, this was 250 million. This is over a 40% 
growth in less than 6 months. 
 Flickr now hosts more than 4 billion images. 
 More than 35 million Facebook users update their status each day.
Wikipedia currently has in excess of 14 million articles, meaning 
that its 85,000 contributors have written nearly a million new posts 
in six months. 
 Photo uploads to Facebook have increased by more than 100%. 
Currently, there are around 2.5 billion uploads to the site each 
month. 
 The average number of tweets per day was over 27.3 million at the 
end of last year. 
 The average number of tweets per hour was around 1.3 million. 
 More than 250 Facebook applications have over a million 
combined users each month
RISING CYBER CRIME BASED ON 
POPULARITY OF SOCIAL MEDIA 
TODAY: 
With the rising popularity of the social media and networking 
websites today, you'll find many Cyber crimes where adults 
impersonate children, becoming friendly, and then coaxing children 
to meet face-to-face. This is a serious problem today with youth as 
young as 13 years having sanctioned access to these social media 
and networking sites.
Who is Safe Using Social Media? 
 Should children (even those over 13 years of age – the age limit for 
many social networking websites) be able to post and 
communicate without supervision? 
 Statistic reveal that it is very, very dangerous for kids (both tweens 
and teens) to establish online relationships through social 
networking.
Literature Review
METHODOLOGY: 
The research consisted of a survey conducted by hand and online 
(through social networking sites) Quotas were applied to provide for 
adequate representations in each age group and both genders. 
The results are shown below:
RESULTS AND CONCLUSION 
 Social media usage: 
Among Internet users, some 65% use social media such as Facebook, 
Twitter, MySpace or LinkedIn. Some 45% use social media 
networking at least every day, up from 36%, with 17% using it more 
than five times a day. 
 Social media usage (Age, gender and location): 
Females are more likely than males to use social media and are also 
more likely to be frequent users. There are more significant variations 
by age group – almost all of those aged under 40 (87%) use social 
media, with the majority using everyday.
Those aged over 40 are substantially less likely to be users overall. 
Social media usage (time of day) 
People tend to access social media all throughout the day, with 37% 
of social media users checking their networks first thing in the 
morning and 42% just before bed. The evening was the most popular 
time to check out networks, with 53% reporting usage after work. 
Females were more likely to use social media first thing in the 
morning and last thing before bed, while men were more likely than 
women to access social media during work and after work/in the 
evening.
 Reasons for not using social media 
Security and privacy concerns were the second most frequent reason for 
not using social media, rising from 18% last year to 22% this year. At a 
lower level, there were also concerns about the time it takes, people not 
agreeing with the concept of social media and not understanding how to 
use it. 
 Social media sites used 
Facebook continues to dominate as the most popular social media site, 
being used by 95% of social media networking participants, down 
slightly from 97% last year. Facebook is used by a slightly higher 
proportion of female users with strong usage by those in their 20s and 
30s.
LinkedIn was the next most popular platform, being used by 20% of 
social media users, up from 16% last year. LinkedIn usage was higher 
amongst men and particularly high in the ACT. Instagram usage was 
strongest amongst the younger age demographics, with usage dropping 
significantly for those over 30. Twitter was used by 15% of social media 
users, up from 14% last year, and Google+ was used by 15%, up from 
8%. Pinterest usage, at 7% of social media users, was mainly restricted to 
female-users.
References 
•CBS News. (Oct. 8, 2006). Profiling online predators from CBS News.com. Retrieved 
August 25, 2010 from 
•http://www.cbsnews.com/video/watch/?id=1476159n. 
•Cooney, M. (March 12, 2010). FBI details most difficult Internet scams in Network 
World. Retrieved August 25, 2010 from 
http://www.networkworld.com/news/2010/031210-layer8-fbi-internet-scams.html. 
•CyberSafety. (2010). Cyber911 Emergency: Cyberstalking and harassment from 
CyberSafety.org. Retrieved August 22, 2010 from 
http://www.wiredsafety.org/cyberstalking_harassment/index.html. 
•DeFalco B. (March 27, 2009). 14-year-old girl arrested after posting nude pics from 
Associated Press. Retrieved August 26, 2010 from 
http://www.netlingo.com/more/Girl_arrested.pdf. 
•Eichenwald, K. (Sept. 28, 2006). From their own world, pedophiles extend their reach 
from Oprah.com. Retrieved August 25, 2010 from 
http://www.oprah.com/oprahdotcom/From-Their-Own-Online-World-Pedophiles- 
Extend-Their-Reach.
•http://www.pwc.com.au/private-clients/events/importance-of-social-media.htm 
•http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3194102/ 
•http://www.thestar.com/business/tech_news/2013/08/07/don_tapscott_on_the_significa 
nce_of_social_media.html 
•https://managewp.com/the-importance-of-social-media 
•http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ 
•http://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact- 
on-journalism-and-news-media-organizations
THANK YOU!!!

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Awareness Of Social Media

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  • 3. Introduction: What is Social Media?  Media is an instrument on communication, like a newspaper or a radio,  So social media would be a social instrument of communication.  Regular media as a one-way street.  Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
  • 4. Some examples of social media websites:  Social Bookmarking: (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.  Social News: (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.  Social Networking: (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.  Social Photo and Video Sharing: (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
  • 5.  Wikis: (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
  • 6.  It is not just Facebook that’s growing either – Twitter is adding half a million users on a daily basis.
  • 7.  It doesn’t matter if you are a part-time blogger, a small business, or a huge corporation, you have a brand. And if you have any interest in furthering your brand, you cannot ignore social media.
  • 8. Mobile People Use Social Networking in Mobility:  With broadband and Wi-Fi connectivity available almost anywhere today, there are no limits on social networking locations.  Our mobile society employs highly mobile technology.  people can social network from anywhere in the world
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  • 11. Social Networking is Available through All Types of Devices:  Broadband cellular 3G & 4G networks bring new meaning to accessibility of social media and social networking.  Again people today are highly mobile in their communications.  Always increasing online speed helps to connect even YouTube.com videos to smart phone technology.
  • 12. Today’s Social Media and Social Networking Facts  Facebook claims that 50% of active users log into the site each day. This would mean at least 175 million users every 24 hours. Twitter now has 75 million user accounts, but only around 15 million are active users on a regular basis.  LinkedIn has over 50 million members worldwide.  Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250 million. This is over a 40% growth in less than 6 months.  Flickr now hosts more than 4 billion images.  More than 35 million Facebook users update their status each day.
  • 13. Wikipedia currently has in excess of 14 million articles, meaning that its 85,000 contributors have written nearly a million new posts in six months.  Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5 billion uploads to the site each month.  The average number of tweets per day was over 27.3 million at the end of last year.  The average number of tweets per hour was around 1.3 million.  More than 250 Facebook applications have over a million combined users each month
  • 14. RISING CYBER CRIME BASED ON POPULARITY OF SOCIAL MEDIA TODAY: With the rising popularity of the social media and networking websites today, you'll find many Cyber crimes where adults impersonate children, becoming friendly, and then coaxing children to meet face-to-face. This is a serious problem today with youth as young as 13 years having sanctioned access to these social media and networking sites.
  • 15. Who is Safe Using Social Media?  Should children (even those over 13 years of age – the age limit for many social networking websites) be able to post and communicate without supervision?  Statistic reveal that it is very, very dangerous for kids (both tweens and teens) to establish online relationships through social networking.
  • 17. METHODOLOGY: The research consisted of a survey conducted by hand and online (through social networking sites) Quotas were applied to provide for adequate representations in each age group and both genders. The results are shown below:
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  • 30. RESULTS AND CONCLUSION  Social media usage: Among Internet users, some 65% use social media such as Facebook, Twitter, MySpace or LinkedIn. Some 45% use social media networking at least every day, up from 36%, with 17% using it more than five times a day.  Social media usage (Age, gender and location): Females are more likely than males to use social media and are also more likely to be frequent users. There are more significant variations by age group – almost all of those aged under 40 (87%) use social media, with the majority using everyday.
  • 31. Those aged over 40 are substantially less likely to be users overall. Social media usage (time of day) People tend to access social media all throughout the day, with 37% of social media users checking their networks first thing in the morning and 42% just before bed. The evening was the most popular time to check out networks, with 53% reporting usage after work. Females were more likely to use social media first thing in the morning and last thing before bed, while men were more likely than women to access social media during work and after work/in the evening.
  • 32.  Reasons for not using social media Security and privacy concerns were the second most frequent reason for not using social media, rising from 18% last year to 22% this year. At a lower level, there were also concerns about the time it takes, people not agreeing with the concept of social media and not understanding how to use it.  Social media sites used Facebook continues to dominate as the most popular social media site, being used by 95% of social media networking participants, down slightly from 97% last year. Facebook is used by a slightly higher proportion of female users with strong usage by those in their 20s and 30s.
  • 33. LinkedIn was the next most popular platform, being used by 20% of social media users, up from 16% last year. LinkedIn usage was higher amongst men and particularly high in the ACT. Instagram usage was strongest amongst the younger age demographics, with usage dropping significantly for those over 30. Twitter was used by 15% of social media users, up from 14% last year, and Google+ was used by 15%, up from 8%. Pinterest usage, at 7% of social media users, was mainly restricted to female-users.
  • 34. References •CBS News. (Oct. 8, 2006). Profiling online predators from CBS News.com. Retrieved August 25, 2010 from •http://www.cbsnews.com/video/watch/?id=1476159n. •Cooney, M. (March 12, 2010). FBI details most difficult Internet scams in Network World. Retrieved August 25, 2010 from http://www.networkworld.com/news/2010/031210-layer8-fbi-internet-scams.html. •CyberSafety. (2010). Cyber911 Emergency: Cyberstalking and harassment from CyberSafety.org. Retrieved August 22, 2010 from http://www.wiredsafety.org/cyberstalking_harassment/index.html. •DeFalco B. (March 27, 2009). 14-year-old girl arrested after posting nude pics from Associated Press. Retrieved August 26, 2010 from http://www.netlingo.com/more/Girl_arrested.pdf. •Eichenwald, K. (Sept. 28, 2006). From their own world, pedophiles extend their reach from Oprah.com. Retrieved August 25, 2010 from http://www.oprah.com/oprahdotcom/From-Their-Own-Online-World-Pedophiles- Extend-Their-Reach.
  • 35. •http://www.pwc.com.au/private-clients/events/importance-of-social-media.htm •http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3194102/ •http://www.thestar.com/business/tech_news/2013/08/07/don_tapscott_on_the_significa nce_of_social_media.html •https://managewp.com/the-importance-of-social-media •http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ •http://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact- on-journalism-and-news-media-organizations