Change can be a very scary word, yet trying new things, experimenting with different platforms, and adopting new technologies are factors that can make the difference between coming close to fundraising targets and completely crushing your goals. In this workshop, Tara de Nicolas, who has launched numerous fundraising endeavors including Fashion for Paws (which delivered more than $3M in revenue to the Washington Humane Society), will discuss tried and true fundraising strategies as well as new technologies that are transforming the industry. From digital seating charts and auction apps to crowdfunding platforms, discover tools that will enhance the attendee experience, improve your fundraiser, and save you time.

1. Tara de Nicolas
Principal, Georgetown
Consulting Group

2. #ElevateDCTara de Nicolas
Agenda
! Introduction
! Thinking Outside-the-Donation-Box
! Art of the Thank You
! Walk the Walk

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Thinking
Outside-the-Donation-Box

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PR
+
Fundraising
=
$$$$

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What is Unique to Your Mission?
! Can you make
Crowdfunding work for
you?
! The Campaign Process
! The Event

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1. Build the Idea – MVP Model
Created initial plan following the Lean Startup
approach – scaled down for our first year
2. Stakeholders
Create a committee of key stakeholders to
shape and finalize plan, ensuring community
investment
EarthEcho International
Expedition Council

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Partnerships

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Event Experience/Technology

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Social Media
! Lead the Conversation & Engage
! Promote Partners
! Promote Top Fundraisers
! Promote Success/Needs to Achieve Goal

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Art of Thank You
! Donors! Participants

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“ The first responsibility of a leader is to
define reality. The last is to say thank you.
In between, the leader is a servant.”
– Max de Pree
Walk-the-Walk

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Fundraising Technologies
Peer-to-Peer

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Fundraising Technologies
Peer-to-Peer (Lower cost options)

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Auctions
Don’t Always Stay Silent

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Questions?

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@TdeNicolas
GeorgetownConsultingGroup.com
TdeNicolas@georgetownconsultinggroup.com