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40 Tools in 20 Minutes: Hacking your Marketing Career

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Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable. …

Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.


Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.

WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/

DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/

EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org

MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8

BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/

LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/

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  • 1. tools 2 minutes HACKING YOUR IN marketing CAREER  
  • 2. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 3. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 4. WEB APP ZAPIER Codeless API integration between two digital services! zapier.com !
  • 5. WEB APP IFTTT Codeless API integration between two digital services! ifttt.com!
  • 6. WEB APP TWITTER FEED Automate your social media posts from an RSS feed ! twitterfeed.com!
  • 7. WEB APP GAGGLEAMP Leverage a network of advocates on social media! gaggleamp.com!
  • 8. WEB APP LANDER Quick and dirty one-off landing pages! landerapp.com!
  • 9. WEB APP GOOGLE URL BUILDER Build UTM-tracked URLS to analyze your web traffic! https://support.google.com/analytics/answer/1033867!
  • 10. WEB APP 99 DESIGNS A network of designers bid on your logo work! 99designs.com!
  • 11. WEB APP VISUAL.LY A network of designers bid on your projects! http://visual.ly !
  • 12. WEB APP ALEXA View the relative popularity of any website! alexa.com !
  • 13. WEB APP BLOG TOPIC GENERATOR The cure for writer’s block! hubspot.com/blog-topic-generator!
  • 14. WEB APP WORDLE Easily visualize the density of keywords in your writing! wordle.net!
  • 15. WEB APP INBOUND WRITER Optimize your writing for SEO – in real time! inboundwriter.com!
  • 16. WEB APP LITMUS Test the compatibility of your emails and landing pages! litmus.com!
  • 17. WEB APP OPTIMIZELY Run quick and dirty A/B tests on your site! optimizely.com!
  • 18. WEB APP THE NOUN PROJECT A free/paid database of icons for anything! thenounproject.com!
  • 19. WEB APP FONT AWESOME Installable font that replaces letters with icons! http://fortawesome.github.io/Font-Awesome/ !
  • 20. WEB APP FACEBOOK CUSTOM AUDIENCES Run Facebook ads directly to your customers ! https://www.facebook.com/help/459892990722543/ !
  • 21. WEB APP TWITTER TAILORED AUDIENCES Target Twitter ads directly to your customers! ads.twitter.com!
  • 22. WEB APP PLZADVIZE A database to help you navigate the online ad industry! plzadvize.com!
  • 23. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 24. DESKTOP APP CAFFEINE Sleep Quickly tell your Mac to stop falling asleep! https://itunes.apple.com/us/app/caffeine/id411246225!
  • 25. DESKTOP APP JUMPCUT Extend the capacity of your clipboard! jumpcut.sourceforge.net!
  • 26. DESKTOP APP PDF SQUEEZER Compress PDF files without design tools! mac-attender.com/mac/pdfsqueezer/!
  • 27. DESKTOP APP GIF GRABBER Record anything on your screen as a GIF! gifgrabber.com!
  • 28. DESKTOP APP GIMP Free alternative to Photoshop and Illustrator! gimp.org!
  • 29. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 30. EMAIL TOOL SIGNALS Know when your emails are opened! getsignals.com!
  • 31. EMAIL TOOL YESWARE Save and call email templates! yesware.com!
  • 32. EMAIL TOOL BOOMERANG Schedule emails and get follow-up reminders in Gmail! boomeranggmail.com!
  • 33. EMAIL TOOL RAPPORTIVE Get more context around who’s emailing you! rapportive.com!
  • 34. EMAIL TOOL WISESTAMP Great design tool for email signatures! wisestamp.com!
  • 35. EMAIL TOOL VERIFY-EMAIL Check the validity of any email address! verify-email.org !
  • 36. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 37. MOBILE APP CLEAR Great interface for making segmented to-do lists! https://play.google.com/store/apps/details?id=com.xuchdeid.clear!
  • 38. MOBILE APP CARDMUNCH Make online connections from your offline networking! https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777
  • 39. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 40. PLUGIN OMNIDRIVE Search Google Drive from your address bar! https://chrome.google.com/webstore/search/omnidrive/!
  • 41. PLUGIN KLOUT BROWSER PLUGIN Get influence scores directly in your Twitter feed! https://addons.mozilla.org/en-US/firefox/addon/klout/ !
  • 42. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  • 43. LEARNING GOOGLE ANALYTICS ACADEMY Free tutorials on Google Analytics! google.com/analytics/learn!
  • 44. LEARNING CODECADEMY Interactive interface for learning to code! codecademy.com!
  • 45. LEARNING TREEHOUSE LEARNING Follow-along videos for coding & business classes! teamtreehouse.com!
  • 46. LEARNING GENERAL ASSEMBLY Offline digital skills classes in 12 major cities ! generalassemb.ly!
  • 47. LEARNING INTELLIGENT.LY Offline sessions about start-up themes in Boston! intelligent.ly!
  • 48. LEARNING SMARTERER Quantify what you learn through crowdsourced quizzes smarterer.com!
  • 49. I’M ON TWITTER: @ERICLEIST I’M BUILDING A BRAND: GET THE DECK: ERICLEIST.COM/40TOOLS @SKYHOOKWIRELESS

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