0
tools
2 minutes
HACKING YOUR
IN
marketing CAREER	
  
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
WEB APP
ZAPIER
Codeless API integration between two digital services!
zapier.com !
WEB APP
IFTTT
Codeless API integration between two digital services!
ifttt.com!
WEB APP
TWITTER FEED
Automate your social media posts from an RSS feed !
twitterfeed.com!
WEB APP
GAGGLEAMP
Leverage a network of advocates on social media!
gaggleamp.com!
WEB APP
LANDER
Quick and dirty one-off landing pages!
landerapp.com!
WEB APP
GOOGLE URL BUILDER
Build UTM-tracked URLS to analyze your web traffic!
https://support.google.com/analytics/answer/...
WEB APP
99 DESIGNS
A network of designers bid on your logo work!
99designs.com!
WEB APP
VISUAL.LY
A network of designers bid on your projects!
http://visual.ly !
WEB APP
ALEXA
View the relative popularity of any website!
alexa.com !
WEB APP
BLOG TOPIC GENERATOR
The cure for writer’s block!
hubspot.com/blog-topic-generator!
WEB APP
WORDLE
Easily visualize the density of keywords in your writing!
wordle.net!
WEB APP
INBOUND WRITER
Optimize your writing for SEO – in real time!
inboundwriter.com!
WEB APP
LITMUS
Test the compatibility of your emails and landing pages!
litmus.com!
WEB APP
OPTIMIZELY
Run quick and dirty A/B tests on your site!
optimizely.com!
WEB APP
THE NOUN PROJECT
A free/paid database of icons for anything!
thenounproject.com!
WEB APP
FONT AWESOME
Installable font that replaces letters with icons!
http://fortawesome.github.io/Font-Awesome/ !
WEB APP
FACEBOOK CUSTOM AUDIENCES
Run Facebook ads directly to your customers !
https://www.facebook.com/help/459892990722...
WEB APP
TWITTER TAILORED AUDIENCES
Target Twitter ads directly to your customers!
ads.twitter.com!
WEB APP
PLZADVIZE
A database to help you navigate the online ad industry!
plzadvize.com!
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
DESKTOP APP
CAFFEINE
Sleep
Quickly tell your Mac to stop falling asleep!
https://itunes.apple.com/us/app/caffeine/id411246...
DESKTOP APP
JUMPCUT
Extend the capacity of your clipboard!
jumpcut.sourceforge.net!
DESKTOP APP
PDF SQUEEZER
Compress PDF files without design tools!
mac-attender.com/mac/pdfsqueezer/!
DESKTOP APP
GIF GRABBER
Record anything on your screen as a GIF!
gifgrabber.com!
DESKTOP APP
GIMP
Free alternative to Photoshop and Illustrator!
gimp.org!
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
EMAIL TOOL
SIGNALS
Know when your emails are opened!
getsignals.com!
EMAIL TOOL
YESWARE
Save and call email templates!
yesware.com!
EMAIL TOOL
BOOMERANG
Schedule emails and get follow-up reminders in Gmail!
boomeranggmail.com!
EMAIL TOOL
RAPPORTIVE
Get more context around who’s emailing you!
rapportive.com!
EMAIL TOOL
WISESTAMP
Great design tool for email signatures!
wisestamp.com!
EMAIL TOOL
VERIFY-EMAIL
Check the validity of any email address!
verify-email.org !
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
MOBILE APP
CLEAR
Great interface for making segmented to-do lists!
https://play.google.com/store/apps/details?id=com.xuchd...
MOBILE APP
CARDMUNCH
Make online connections from your offline networking!
https://itunes.apple.com/us/app/cardmunch-busine...
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
PLUGIN
OMNIDRIVE
Search Google Drive from your address bar!
https://chrome.google.com/webstore/search/omnidrive/!
PLUGIN
KLOUT BROWSER PLUGIN
Get influence scores directly in your Twitter feed!
https://addons.mozilla.org/en-US/firefox/add...
WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS
LEARNING
GOOGLE ANALYTICS ACADEMY
Free tutorials on Google Analytics!
google.com/analytics/learn!
LEARNING
CODECADEMY
Interactive interface for learning to code!
codecademy.com!
LEARNING
TREEHOUSE LEARNING
Follow-along videos for coding & business classes!
teamtreehouse.com!
LEARNING
GENERAL ASSEMBLY
Offline digital skills classes in 12 major cities !
generalassemb.ly!
LEARNING
INTELLIGENT.LY
Offline sessions about start-up themes in Boston!
intelligent.ly!
LEARNING
SMARTERER
Quantify what you learn through crowdsourced quizzes
smarterer.com!
I’M ON TWITTER:
@ERICLEIST
I’M BUILDING A BRAND:
GET THE DECK:
ERICLEIST.COM/40TOOLS
@SKYHOOKWIRELESS
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40 Tools in 20 Minutes: Hacking your Marketing Career

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Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.


Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.

WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/

DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/

EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org

MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8

BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/

LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/

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Transcript of "40 Tools in 20 Minutes: Hacking your Marketing Career"

  1. 1. tools 2 minutes HACKING YOUR IN marketing CAREER  
  2. 2. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  3. 3. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  4. 4. WEB APP ZAPIER Codeless API integration between two digital services! zapier.com !
  5. 5. WEB APP IFTTT Codeless API integration between two digital services! ifttt.com!
  6. 6. WEB APP TWITTER FEED Automate your social media posts from an RSS feed ! twitterfeed.com!
  7. 7. WEB APP GAGGLEAMP Leverage a network of advocates on social media! gaggleamp.com!
  8. 8. WEB APP LANDER Quick and dirty one-off landing pages! landerapp.com!
  9. 9. WEB APP GOOGLE URL BUILDER Build UTM-tracked URLS to analyze your web traffic! https://support.google.com/analytics/answer/1033867!
  10. 10. WEB APP 99 DESIGNS A network of designers bid on your logo work! 99designs.com!
  11. 11. WEB APP VISUAL.LY A network of designers bid on your projects! http://visual.ly !
  12. 12. WEB APP ALEXA View the relative popularity of any website! alexa.com !
  13. 13. WEB APP BLOG TOPIC GENERATOR The cure for writer’s block! hubspot.com/blog-topic-generator!
  14. 14. WEB APP WORDLE Easily visualize the density of keywords in your writing! wordle.net!
  15. 15. WEB APP INBOUND WRITER Optimize your writing for SEO – in real time! inboundwriter.com!
  16. 16. WEB APP LITMUS Test the compatibility of your emails and landing pages! litmus.com!
  17. 17. WEB APP OPTIMIZELY Run quick and dirty A/B tests on your site! optimizely.com!
  18. 18. WEB APP THE NOUN PROJECT A free/paid database of icons for anything! thenounproject.com!
  19. 19. WEB APP FONT AWESOME Installable font that replaces letters with icons! http://fortawesome.github.io/Font-Awesome/ !
  20. 20. WEB APP FACEBOOK CUSTOM AUDIENCES Run Facebook ads directly to your customers ! https://www.facebook.com/help/459892990722543/ !
  21. 21. WEB APP TWITTER TAILORED AUDIENCES Target Twitter ads directly to your customers! ads.twitter.com!
  22. 22. WEB APP PLZADVIZE A database to help you navigate the online ad industry! plzadvize.com!
  23. 23. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  24. 24. DESKTOP APP CAFFEINE Sleep Quickly tell your Mac to stop falling asleep! https://itunes.apple.com/us/app/caffeine/id411246225!
  25. 25. DESKTOP APP JUMPCUT Extend the capacity of your clipboard! jumpcut.sourceforge.net!
  26. 26. DESKTOP APP PDF SQUEEZER Compress PDF files without design tools! mac-attender.com/mac/pdfsqueezer/!
  27. 27. DESKTOP APP GIF GRABBER Record anything on your screen as a GIF! gifgrabber.com!
  28. 28. DESKTOP APP GIMP Free alternative to Photoshop and Illustrator! gimp.org!
  29. 29. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  30. 30. EMAIL TOOL SIGNALS Know when your emails are opened! getsignals.com!
  31. 31. EMAIL TOOL YESWARE Save and call email templates! yesware.com!
  32. 32. EMAIL TOOL BOOMERANG Schedule emails and get follow-up reminders in Gmail! boomeranggmail.com!
  33. 33. EMAIL TOOL RAPPORTIVE Get more context around who’s emailing you! rapportive.com!
  34. 34. EMAIL TOOL WISESTAMP Great design tool for email signatures! wisestamp.com!
  35. 35. EMAIL TOOL VERIFY-EMAIL Check the validity of any email address! verify-email.org !
  36. 36. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  37. 37. MOBILE APP CLEAR Great interface for making segmented to-do lists! https://play.google.com/store/apps/details?id=com.xuchdeid.clear!
  38. 38. MOBILE APP CARDMUNCH Make online connections from your offline networking! https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777
  39. 39. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  40. 40. PLUGIN OMNIDRIVE Search Google Drive from your address bar! https://chrome.google.com/webstore/search/omnidrive/!
  41. 41. PLUGIN KLOUT BROWSER PLUGIN Get influence scores directly in your Twitter feed! https://addons.mozilla.org/en-US/firefox/addon/klout/ !
  42. 42. WEB APPLICATIONS DESKTOP APPLICATIONS EMAIL TOOLS MOBILE APPS LEARNING PLATFORMS BROWSER PLUGINS
  43. 43. LEARNING GOOGLE ANALYTICS ACADEMY Free tutorials on Google Analytics! google.com/analytics/learn!
  44. 44. LEARNING CODECADEMY Interactive interface for learning to code! codecademy.com!
  45. 45. LEARNING TREEHOUSE LEARNING Follow-along videos for coding & business classes! teamtreehouse.com!
  46. 46. LEARNING GENERAL ASSEMBLY Offline digital skills classes in 12 major cities ! generalassemb.ly!
  47. 47. LEARNING INTELLIGENT.LY Offline sessions about start-up themes in Boston! intelligent.ly!
  48. 48. LEARNING SMARTERER Quantify what you learn through crowdsourced quizzes smarterer.com!
  49. 49. I’M ON TWITTER: @ERICLEIST I’M BUILDING A BRAND: GET THE DECK: ERICLEIST.COM/40TOOLS @SKYHOOKWIRELESS
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