6. PUBLISHER
•
Nat Mags (National Magazine Company)
• Established in 1910
• Published 19 magazines in the UK, including:
Company, cosmopolitan, esquire
7. AUDIENCE
• 16-25
• All genders
• Popular magazine in
school
• Groovy, hippie, trendy
• Progressive Rock,
Rock and Roll, classic
rock
Music like Elvis, The Beatles, The
Rolling Stones, John Lennon, The
Smiths
8. SPECIFIC
READER
• Skirts, Levi's, penny
loafers, tie dye
• high wasted
trousers, madras
shirt
• Flat-top, crew cut,
DA (long hair
considered
rebellious)
• Concerts, sock
hops, drive in
movies, drive in
restaurants