2. History
• Billboard is a American Music Magazine
• First published in 1894
• Originally there was only three genre-specific charts: Pop,
Rhythm & Blues, and Country & Western.
• Founders of Billboard were, William H. Donaldson and James
Hennegan.
• It began by ranking the top songs and publishing weekly.
3. Over view of content
• Top charts for most music genres.
• Interviews
• Weekly new on singers, songwriters and directors.
• Billboard look at people such as Miley Cyrus, Robin
Thicke, Jessie J, Taylor Swift, Sam Smith and Bruno
Mars.
• They also look at style, how these people dress and
look at the clothes designers.
4. The Publishing institution
• Prometheus is a global company, baised in America
they produce a range of magazines including:
• Music (Billboard)
• Film magazines (The Hollywood Reporter, Backstage)
• And look at Advertising & Marketing (Adweek Media)
5. Reader profile
• Teens , around the ages 14-18
• Possibly more for students
• Aimed at both genders typically but some magazine
could be seen to be more girly.
• Interests would include pop music.
6. Trademarked
• Same masthead
• Layout for all the magazines are similar. The
central image covers the whole magazine.
