1. Audience Profile
(Target Audience)
Bio – “The Retrospectives” are a dynamic Indie
Rock three piece band from Sheffield, UK. With
over 8 years of history together as a band.
Currently signed to Road Runner records.

2. Outlining Target audience
• Primary target audience – The primary target audience for this group
would be urban youth of white(British) ethnicity from lower to middle
working class social backgrounds. Indie Rock as a genre has quite a large
age range for target audience varying with each band. However for our
band and video the age range would be from 14-25 mostly directed at
students, as the band are young and of or around that age. This allows
them to connect with their audience more. Their stereotypical style of
clothing would be smart casual wearing canvas shoes(converse), polo
shirts (Ralph Lauren, Lyle and scott) or chequered shirts with skinny jeans
or smart trousers ETC.

3. Dress Style
• I have chosen these images to give you a idea
of their dress code and how it appeals to their
target audience.

4. Consumption
• The Retrospective’s primary consumption method would be
the Internet as it’s a cheap and easy way to distribute
music. It also connects them directly with their youthful
audience.
The use of the internet in becoming a successful band has
increased over the years due to the Arctic Monkeys another
Indie Rock band who were really the first to achieve fame
through the internet. Setting the trend for so many others.
The Retrospectives can draw many similarities with the Arctic
Monkeys another being that in the summer of 2010 the band
began recording new material with producer Alan Smyth
notable for his work with the Arctic Monkeys