2. I linkbait
Therefore I link

3. Attitude
Vs
Knowledge
Attitude or mindset is difficult to learn
Knowledge is easily picked up
Most linkbaiters work on instinct, not learned
theory
Disciplined practice is the key

4. Linkbait sounds weird
Here comes Content Marketing
for the suits

6. Publishing
Puts me in the frame of mind
It's not about a machine grinding content out for the
Googlebot
The mechanics of the delivery system are new, but
the message is ancient
Publishing contains marketing
Publishing contains the means of production
Real battle occurs within the mind
The correct mindset
Helps us think outside of the box, away from the
Googlebot

7. Websites do not link to websites

8. People
Do the linking
Websites do not link to websites

9. People
Give natural links
Defined as
“People see content, people link to content”

10. P.O.M.P

11. P.O.M.P
Psychographic
Online
Mass
Publishing

12. Psychographic
How the content is viewed in the mind of the viewer
Content should be constructed based on how people will
react
How people think about content, what attracts, engages
and causes reaction
Focused on the mental triggers that will cause a positive
reaction
Build a psychographic profile of the linker

13. Mass Publishing
We want to attract as many people as possible
We want social signals to propel the content in
front of as many of the linkerati as possible
We expect a proportion will have linking ability
We expect that some will link
Tabloid mind set
Helps us to scale linkbait

14. Tabloid Content
There is a war going on right now online for
the attention of people's minds
We are not creating Encyclopedia Britannica
This is publishing
You either get attention or you do not
Twitter complains when people try to get
attention

15. Human Mind In 3 minutes
Made up of 3 sections
Primal brain
Mid level brain or sub-conscious
High brain or conscious brain

16. Primal Brain
Ancient part of the brain
Wired to keeping you alive
Responds to fear, danger, death,
Sex, greed...etc.
Controls the adrenal gland and
hormones
Loves a cracking headline

17. Sub-Conscious
Can perform 11 million process at
once, conscious brain can only
Perform 40 processes at once
Emotional, attaches memory to outside
stimulas
Irrational
Impluse buying/linking

18. Conscious
Conscious brain is what we think is the brain
It deals with the auditory and visual input
It has great intentions that are subverted by the
Primal and the sub-conscious mind.
Most decision making is not conscious

19. Linkbait the brain
Primal brain for the headline
Body content for the sub-conscious
Let the conscious brain think it's making
The decisions
Think like the Economist, create like the SUN

20. Linkbaiting Home security
How to stop serial murderers breaking into your house
and eating you
10 Locks that keep out uninvited flesh eating zombies
10 Ways to stop cannabalistic serial killers in their tracks

21. Linkbait the News
Efficient way to scale linkbait
Taps into the current zeitgeist, talking and thinking
About
There is always News
News can fit any niche

22. Cost of going to Mars
100 years, 30k people will live on Mars
Any sector can get high powered links
Linkbait can get a link from authority sites to
hard to get links to sites
You scale linkbait, simply by having the best
content and the best promotion.
It costs time and money to produce the best,
But it has the highest ROI