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Stacey Cavanagh_SearchLove London 2013
This document contains 36 tips from Stacey Cavanagh of Tecmark for brands to generate content that promotes their signals through link baiting, guest blogging, surveys, freedom of information requests, images, outreach, split testing, and paid advertising on platforms like Outbrain, StumbleUpon, Zemanta, Reddit, and Facebook. The tips are presented as a numbered list with explanations and relevant links for each one.
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Stacey Cavanagh_SearchLove London 2013
- 1. 36 TIPS, TRICKSAND TOOLS FOR BAITING BRAND SIGNALS THROUGH CONTENT STACEY CAVANAGH HEAD OF SEARCH TECMARK @staceycav
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- 6. But I don‟tbelieve Google has rooms full of people „doing‟ this manually @staceycav
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- 9. GUEST BLOGGING EDITORIAL UP YOURGAME. @staceycav
- 10. ALL GUEST BLOGGINGWAS NOT MADE EQUAL @staceycav
- 11. Play here andbe seen by few @staceycav
- 12. Play here andbe seen by many @staceycav
- 13. I hereby dubthee… “Guest editorial contributor” @staceycav
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- 17. THE FIRST HURDLEIS FINDING THE RIGHT PUBLICATIONS @staceycav
- 18. AND NOT LIKETHIS… @staceycav
- 19. #1 • Which publicationsdoes your client/boss/industry read? • What‟s the best piece of coverage your biggest competitor secured? • What publications do your customers/clients‟ customers read? @staceycav
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- 22. #4 Clean up yourlanguage @staceycav
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- 25. I asked 1000Americans to name a British City other than London. http://blogsession.co.uk/2013/09/british-cities/ @staceycav
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- 33. The investment inthat piece of content: • $25 on survey responses • 2 hours on writing the post and some of the initial social social sharing @staceycav
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- 36. AWESOME. SO ALLI NEED TO IS ASK SOME PEOPLE A QUESTION? @staceycav
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- 38. AND NOBODY GAVEA CRAP. @staceycav
- 39. #5 Surveys are kickass – but only if the results tell an interesting story @staceycav
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- 47. It‟s generally freeto request the information but authorities can make a reasonable charge if answering your request will take a particularly long time. @staceycav
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- 49. FOI REQUESTS We‟ve asked: • localcouncils about businesses in debt to them (accountancy) • the DSA about disqualified drivers by town (automobile) • VisitBritain about their spend marketing Britain as a tourist destination in various countries (travel) @staceycav
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- 59. #13 Share your photoson Flickr under Creative Commons. @staceycav
- 60. #13.5 And tell peoplehow to attribute. @staceycav
- 61. #14 On Page SEOfor your images. @staceycav
- 62. On Page SEOfor your images. @staceycav
- 63. #15 Off page SEOfor your image pages! @staceycav
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- 66. #16 Chase up thosewho don‟t credit! http://www.google.com/imghp @staceycav
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- 68. #18 Learn more athttp://moz.com/blog/say-hello-to-fresh-alerts http://freshwebexplorer.moz.com/ @staceycav
- 69. PASSIVE IMAGE LINK BUILDINGIS GREAT. @staceycav
- 70. ACTIVE IMAGE LINK BUILDINGIS AWESOME @staceycav
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- 72. #20 IF SOMEONE (INFLUENTIAL)USES ONE OF YOUR IMAGES AND CREDITS PROPERLY, OFFER THEM MORE EXCLUSIVE ONES @staceycav
- 73. BUILD IT ANDTHEY WILL COME. @staceycav
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- 85. #31 Clicks available forpennies with carefully targeted non-commercial keywords. @staceycav
- 86. #32 Approx $0.10 perview https://www.stumbleupon.com/pd @staceycav
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- 90. #36 Pick up thephone! That‟s my Nan! @staceycav
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