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1. How The Mind Works - The Truth About The Fiction Of
Reality

2. A Tale of Two Cities, the most printed original English
book, starts with the following words, "It was the best of
times, it was the worst of times; it was the age of
wisdom, it was the age of foolishness; it was the epoch
of belief, it was the epoch of incredulity; it was the
season of Light, it was the season of Darkness; it was the
spring of hope, it was the winter of despair; we had
everything before us, we had nothing before us; we
were all going directly to Heaven, we were all going the
other way."

3. Your left brain works with logic, words, parts and
specifics, analysis of situations in detail, and sequential
thinking. The left brain interestingly enough has a sense
of time and a sense of your goals correlated with your
position in relation to those goals. Talk about a finely
tuned instrument. The left brain also governs/runs the
right side of your body.

4. Directing and guiding this stream of awareness is a
system. We can think of the mind as system that directs
our information processing. This system is made up of
numerous elements, all interacting and influencing one
another to generate our experience. The way we
experience the world is through the process of
representing, sequencing and ordering the information
we acquire from the outside world. The system of
information processing we call "the mind" can also be
called our internal reality. We each have an external
reality- the environment we live in, the circumstances of
our lives - and we each have our own unique internal
reality. It is this internal reality that lies behind
emotions,

5. behavior and results. Our inner reality is far from a
random mess of mental chaos. Human subjective
experience has a structure. Knowing the specific
elements that make up the structure of our internal
reality enables us to alter the structure so that it serves
us better.

6. That personal bank of references is composed of an
amalgamate of all the experiences that we've had in the
past. It's a composite of the deductions that we
unconsciously reached following every new experience
that we've had.Some of these deductions may be quite
accurate while others might be so fanciful as to make
the angels cry. Yet, it is from that bank of reference and
all those past conclusions that we view our world and
everything in it.

7. We've all heard about limited attention span, and in
marketing that sometimes seems to be the norm for
customers. What this means is that only part of your
memory can be activated at any one time and it will be a
single area located in the most easily activated part of
the memory. This will also be the most familiar one, the
one used most often. The more often it is used it
becomes even more familiar. Think repetitive marketing
campaign, top of the mind awareness, copy crafted to
appeal to certain senses that becomes familiar to your
customer over time. People need to be told about a
product or service at least SEVEN times before they buy
it/try it. Think repeat customers here.

8. Throughout our lives we have fought with our emotions
and struggled to change habits and behaviours with
little or no success. We have been attempting to change
the symptom of some cause without getting to the
source. Trying to change with willpower alone is like
trying to weed a garden without getting at the roots and
wondering why the weeds keep growing back. We
wonder why change is so difficult, but it's not that
change is difficult, it's that we've been going about it the
wrong way. Trying to shovel the snow of your driveway
with a rake isn't going to work very well, so why not
trying something else? To change emotions and
behaviours we need to step behind the scenes and peek
into our

9. internal experience to see what is going on behind our
emotions and behaviours. We need to look beyond the
surface and find the source.

10. If there is any doubt about the veracity of that theory,
we only have to look at the way that most extremists of
the Christian and Muslim worlds see each others to
understand that it is sadly so. Fundamental beliefs have
the power to so hopelessly distort reality that it
becomes unrecognizable.

11. You now know the brain is divided into two hemispheres
and that each specializes in different functions,
processes different kinds of information and deals with
different problems. Left works with logic and analysis,
the right with emotions and imagination.Let's put that
into perspective when thinking about customers.

12. If you open the task manager on a computer you can see
all of the applications running. When you look at this list
you see precisely the programs that you know are
operating. In your mind, these would correspond to the
things you are aware of at any given moment. However,
click on the list of processes and you get a whole array of
programs running behind the scenes. There are far more
in this list than in the list of applications running and
when you look at this list of processes, you can't even
identify what most of them are. They are operating in
the background, out of awareness, permitting you to
think, feel, act and react to your experience of life.In
order to reprogram our minds and

13. upgrade our mental software to produce superior
results, we must begin by bringing those hidden
programs to the surface. Once we know what is
operating in the mind we can run some antivirus
software, uninstall outdated programs and upgrade
where possible. Most of us race to have the latest cell
phone and the newest gadget, but why do we keep
running obsolete mental software?Don't worry, when
you begin to explore your mind you won't find inner
demons waiting to be freed or terrible things wanting to
bubble up as Freud would have you believe. You will,
however, very likely find some old programs that you
may no longer want. Remember, they are just programs
and if you installed them, you can

14. uninstall them.

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