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Measuring the Influence of Social Media

by marketing at Digital Influence Group on Jun 13, 2008

  • 70,878 views

by Brian Cavoli ...

by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.

Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.

This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.

I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)

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110 of 14 previous next Post a comment

  • mosaicosocial + Mosaico Negócios & Comunicação at + Mosaico Negócios & Comunicação Very good slides! 2 years ago
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  • smolkomatic smolkomatic Nice slides!

    If you like to measure your social media influence, you can also use quite a few services that do just that. For example Klout (http://klout.com), PeerIndex (http://www.peerindex.com), or, if you are also trying to have fun while doing it, you can check out Twenity (http://twenity.com)
    2 years ago
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  • harrypotter12 harrypotter12 Excellent and very helpful. Great slide.

    Thanks for sharing.
    Parcel delivery from http://www.clickandsendparcel.com
    2 years ago
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  • HuaHua1 Hua Hua Please help, how can I download these slides? longhuawhu@gmail.com 2 years ago
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  • e2solution e2solution good slides..now social networking sites has made discernible change in business.. 2 years ago
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  • lyzhang lyzhang I think you will find this presentation useful. 3 years ago
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  • TouqeerKhan Touqeer Khan, IT Dept at Capital school of business and management nice and creative slide show Cheapestflights 3 years ago
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  • darrenmack darrenmack Such a good slide.

    Darren Mack
    www.lyricsringtones.org/
    www.shibidoo.com/
    3 years ago
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  • zkmatu zkmatu Hi Guys,

    Please help, how can I download these slides?
    4 years ago
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  • guestf3bf6a Eric Grossman Great presentation. Lots of business owners want to look 1st at the numbers for the return on investment and this presentation helps to break it all down for them.

    Eric
    4 years ago
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