Why Gamification is important essence of Marketing! Gamification basically is a process of seeding important information and mapping competencies psychologically into user’s mind, which results in the change of their behaviour and thereby increases the productivity within the company and sales from customers, which can be achieved through specially designed Mobile or PC games. Gamification for employees and customers work differently and require a deep understanding of their market segment and consumer behaviour. We at TAP CUBE STUDIOS provide gamified marketing solutions to various brands which help increase their customer engagement and customer experience.