2. Rich Media
"a broad range of interactive digital media
that exhibit dynamic motion, taking
advantage of enhanced sensory features
such as video, audio and animation."
3. 2017: Year of Video
1/3 of all online activity is video
watching
Live video is the biggest craze
Instagram stories have taken the
industry by storm
Consumers want authentic content as
well as produced videos
Consumers trust video content
4. Videos for Tourism
• 66% watched videos when thinking about taking a trip
• 52% watched videos when thinking about what type of
trip they would like to take
• 65% watched videos when choosing a destination
• 54% watched videos when deciding which
accommodation to stay at, and
• 63% watched videos when looking for ideas for activities
at a destination
Source: http://www.hospitalitynet.org/news/4077697.html
5. Live Video
Host Q & A’s
Stream events
Tours
Competition draws
Hot topics
Ephemeral Videos
People comment 10x more on Facebook
Live videos then on regular videos
6. Vlogs
A vlog is simply a video blog.
Tips for vlogging:
• Calm your nerves
• Have a plan
• Pick the right spot to record
• Record against plain background
• Ensure the lighting is natural
• Introduce yourself
7. Vlogs
• Ensure the sound quality is good
• Watch the time
• Edit (iMovie or Windows Live Movie
Maker)
• Get a second opinion
• Host (Vimeo/YouTube)
• Promote
8. Vlogging Content
What to vlog about:
• Your business
• Activities
• The island
• Tips and Tricks
• Travel
• Latest events
10. Blogging Tips
Plan your blogs
Strong headlines
Pick good quality images (if necessary)
Make your content actionable
Be accurate with facts
Post regularly
Reply to comments
Share share share
11. Blog Content
What makes content great?
• It matters to your customers
• It is backed by expertise
• It is relevant
• It is easy to understand
• It is comical, touching,
thought provoking, educational …
therefore SHARABLE
12. Interesting Imagery
Grid Images
• Three-grid image: 1080 pixels in
height by 3,240 pixels in width.
• Six-grid image: 2,160 pixels in height
by 3,240 pixels in width.
• Nine-grid image: 3,240 pixels in
height by 3,240 pixels in width.
Go here: Instagrid
14. Short Clips
Short clips are fun
and easy to do:
(download the app and use
in conjunction with Instagram)
Go here: Boomerang
15. Audio
Short audio clips can be a nice
way to vary your content:
• Keep your audio short,
2-3 minutes at most.
• Get audio testimonials.
• Do interviews.
Go here: SoundCloud
16. Infographics
Information graphics or infographics are graphic visual representations of
information, data or knowledge intended to present information quickly and
clearly. They can improve cognition by utilizing graphics to enhance the
human visual system's ability to see patterns and trends.
17. Extra Help!
Get in touch via email or visit my website
for more info:
jessica@jessicabrown.im
www.jessicabrown.im