@officialorama
How to start vlogging
(Initially presented at Food Blogger Connect London on 26/09/15)
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Who we are:
@officialorama
George Aliferis
• Many years in finance
• Three years in video
• Likes GIFs & watersports
• Filmed over 50 Michelin stars
• Watches stats on YouTube
George@orama.tv
@officialorama
@officialorama
A film production company
&
A social video agency
@officialorama
How to start vlogging?
@officialorama
In September 2015 we launched our own
vlog “The Plate”
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How to start vlogging?
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To start you need to:
record images...
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How to film
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And sound
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How to film
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You don’t need a lot of tools
(cf Pewdiepie)
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But here are some useful ones for
beginners
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Compact camera,
tripod,
microphone,
editing software
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Apps (mostly free)
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For learning and training:
https://www.youtube.com/user/creatoracademy
http://reelseo.com
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To build a channel:
Quality
Consistency
Sustainability
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Quality needs to be above a minimum
threshold to give a chance to your content
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www.orama.tv 7
Case study: Unlocking YouTube’s Potential
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Growth accelerates as you improve
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www.orama.tv 7
Optimization and improved content
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AFTER 12 MONTHS
Optimisation of
content,
storytelling,
annotations, in-
video
programming
Monthly stats:
Subscribers: +2,000
Source: actual client of Orama
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Consistency
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@officialorama
Sustainability
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@officialorama
@officialorama
@officialorama
Grow
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@officialorama
Format
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@officialorama
@officialorama
Optimize
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@officialorama
@officialorama
Optimize
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Collaborate
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@officialorama
Format: like Sorted
Optimize: like Tim Schmoyer
Collaborate: like Jamie
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Social & Native Video Strategies
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Social & Native Video Strategies
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GoNative
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Native Impact
Same content:
30x more engagement for
Native video
Cross Platform Content
3 MAIN COURSE
● Fine edit
● Custom music
● Strong branding
1 APPETIZER
Behind the scenes
2 STARTERS AND SIDES
● Shorter version or ultra-
short teasers
● Posted NATIVELY on social
platforms
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Social & Native Video Strategies
@officialorama
@officialorama
@officialorama
@officialorama
Thank You!
Do you have a question?
Would you like feedback on your vlog?
@officialorama
George [at] Orama.tv
See how we are doing on our own Vlog:
bit.ly/1MIMxam

How to start vlogging: From beginner to Jamie Oliver