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Utilising facebook advertising with Jessica Brown

Utilising facebook advertising with Jessica Brown

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Utilising facebook advertising with Jessica Brown

  1. 1.  Utilising Facebook  advertising to meet  your business and  marketing objectives
  2. 2. Why advertise on Facebook? It’s cost effective  Targeting your audience is easy and  your audience is receptive to the  advertising  Facebook allows you to                         utilise various                                                     content types  Great reports and ways                                 to calculate your ROI 
  3. 3. Types of Adverts General Types:  • Sidebar/right column ads are the cheapest options, though they also have the lowest average click-through rates. • News Feed ads are the most expensive and have the highest average click-through rates. • Mobile News Feed ads are specifically designed for display on mobile devices.
  4. 4. Types of Adverts  
  5. 5. Set your goals Source: http://www.j6design.com.au/setting-smart-goals/
  6. 6. Advertising Objectives Choosing your objective:
  7. 7. Advertising Objectives Top tip: For small budgets, you’re likely to get the most value for money with the awareness ad types.
  8. 8. Advertising Reach  Location  Age  Gender  Languages  Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics  Behaviours – Things like purchase behaviour and intent, as well as device usage.
  9. 9. Advertising Reach Your ad reach choices:
  10. 10. Custom Audiences
  11. 11. Advertising Placement Set your placement:
  12. 12. Advertising Placement  Increase brand awareness: Facebook and Instagram  Boost your posts: Facebook and Instagram  Get video views: Facebook and Instagram  Get installs of your app: Facebook and Instagram
  13. 13. Advertising Placement  Increase engagement in your app: Facebook  Promote a product catalogue: Facebook  Increase conversions on your website: Facebook  Send people to your website: Facebook For more info: https://www.facebook.com/business/help/175 741192481247?helpref=related
  14. 14. Advertising Budget Set your budget:
  15. 15. Advertising Budget Daily: A daily budget is the average that you’ll spend every day. Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.
  16. 16. Advertising Creative Select the right look and feel: • Text: 90 characters • Link Title: 25 characters • Image ratio: 1.91:1 • Image size: 1200 pixels x 627 pixels.
  17. 17. Facebook for Business: Advertising https://www.pinterest.com/pin/175499716707369804/
  18. 18. Advertising CTA Call to action:
  19. 19. Reporting Look at the results:
  20. 20. Reporting Engagement Reach
  21. 21. Best Practices 1. Always determine your objective you get started 2. Ensure you set your targeting correctly 3. Rotate or vary your adverts
  22. 22. Best Practices All adverts must be/have: • Visual • Relevant • Engaging • Have a call to action • An enticing value proposition
  23. 23. Best Practices Good quality images are essential:
  24. 24. Extra Help! Visit Facebooks help centre: https://www.facebook.com/business/product s/ads Visit the Business Toolkit: https://www.whereyoucan.com/toolkit Get in touch: jessica@jessicabrown.im

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