Apollo pharmacy

DOCTORS MARKETING PROGRAM FOR ORGANIZED PHARMACY RETAIL CHAIN SUBMITTED BY- DEEPAK KHANDELWAL PGDM –Marketing PG-MM-10005

ABOUT COMPANY ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRIVATE LABELS

Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROLE OF OPERATIONS & MARKETING DEPT : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object]

RESEARCH DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OBSERVATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

TABLE-1 BRANCH NAME- VIDHYADHAR NAGAR,JAIPUR DAY & DATE PHARMACY NAME NO. OF WALK-INS 9 AM-1 PM 4 PM-10 PM NO.OF PRESCRIPTIONS 9 AM-1 PM 4 PM-10 PM TOTAL NO. OF PRESCRIPTIONS Tuesday, 04-05-10 VIDHYADHAR NAGAR 13 33 6 17 23 Wednesday ,05-05-10 VIDHYADHAR NAGAR 11 29 4 9 13 Thursday,06-05-10 VIDHYADHAR NAGAR 14 44 5 11 16

TABLE-2 DAY & DATE NO. OF DOCTORS NO.OF PRESCRIPTIONS PHARMA SALES 9 AM-1PM 4 PM-10PM NON-PHARMA SALES 9 AM-1 PM 4 PM-10PM Tuesday, 04-05-10 16 22 6 16 1 5 Wednesday, 05-05-10 12 12 4 8 2 3 Thursday, 06-05-10 17 19 ,[object Object],[object Object]

TABLE-3 DAY & DATE Pharma NO. OF People Entered Honour Nonhonoured Nonpharma NO. OF People Entered Honour Nonhonoured Tuesday, 04-05-10 73 69 4 13 Wednesday, 05-05-10 57 53 4 28 Thursday, 06-05-10 75 73 2 13

QUESTIONNAIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],QUESTIONNAIRE

ANALYSIS BASED ON QUESTIONNAIRE ,[object Object],[object Object],Category No. of Respondents Excellent 23 Good 34 Average 30 Poor 13 Total 100 Category No. of Respondents Excellent 17 Good 32 Average 36 Poor 15 Total 100

ANALYSIS BASED ON QUESTIONNAIRE ,[object Object],[object Object],Category No. of Respondents Excellent 20 Good 35 Average 33 Poor 12 Total 100 Category No. of Respondents Excellent 14 Good 36 Average 28 Poor 22 Total 100

CONCLUSION ,[object Object],[object Object],[object Object]

SUGGESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]

FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LIMITATION OF STUDY ,[object Object],[object Object],[object Object],[object Object],[object Object]

Apollo pharmacy

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Apollo pharmacy