Apollo pharmacy is a part of Apollo hospitals- Asia`s largest healthcare group.
The first hospital was started in 1983 by Dr.Pratap Singh Reddy(Chairman) in Chennai. It was 150 beds hospital. Now in Asia there more than 1000 Apollo pharmacy retail outlet are present.
In Jaipur the project was came in May 2002 and there were 20 locations selected across the city and the 1 st chemist shop was open in Malviya Nagar ,Kabir Marg in June 2002. And now there are total 28 retail shops in Jaipur.
APOLLO PHARMACY has assigned me this work as a survey of no. of Customer walk in, how much they are Satisfy, doctors tie up and study directed through various policies which promoted sale and company brand image in the market.
So my primary objective is to collect the relevant data, which can serve the purpose of the company.
After the keen study of the Apollo Pharmacy of Jaipur it is clear that the areas in which company has its core competency are Home delivery, ATM Facility,24 hours services and these categories have emerging in the market.
As we find through this project that awareness level about Apollo Pharmacy is not so high because of Apollo Pharmacy hasn’t spent much time in Jaipur.
Apollo Pharmacy is rapidly spreading awareness about its brand through its quality products and genuine medicines.