apollo hospital


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apollo as a brand

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apollo hospital

  1. 1. WE ARE – PIONEERS Shveta Bhatia Shweta Sharma Sonal ballodia Sneha ballodia Smriti bhagi Shobhit sharma Shubham Sethi Shweta Kumari Simran Makkar Somesh Pandey
  2. 2. There are Centers of Excellence spread all across India and to name a few: <ul><ul><li>Apollo Hospitals </li></ul></ul><ul><ul><li>Escorts Heart Institute & Research Centre </li></ul></ul><ul><ul><li>Wockhardt Hospitals </li></ul></ul><ul><ul><li>Fortis Healthcare </li></ul></ul><ul><ul><li>Tata Memorial Cancer Hospital </li></ul></ul><ul><ul><li>Leelawati Hospital </li></ul></ul><ul><ul><li>Manipal Hospital </li></ul></ul>
  3. 3. We care for you
  4. 4. APOLLO HOSPITALS AN INTRODUCTION <ul><li>Dr. Prathap C Reddy, Chairman, Apollo Hospitals </li></ul><ul><li>Apollo Hospitals Group is the acknowledged leader in bringing super specialty world-class healthcare to India. It is presently the largest integrated healthcare company in Asia. </li></ul>
  5. 5. Mission Statement <ul><li>“ Our mission is to bring Healthcare of International standards within the reach of every individual . We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity ”. </li></ul>
  6. 6. Third Party Administration Franchise Primary Care Clinics Health Education & e-Learning Technology Services & Solutions Clinical Research & Site Management Retail Pharmacies Project Consulting & Architectural Design Owned & Managed Hospitals The Apollo Hospitals Group – Product line
  7. 7. <ul><li>Single-largest healthcare employer in the private sector </li></ul><ul><li>Network of 5,000 doctors across more than 50 specialties: Proven strength to attract clinical talent across continents </li></ul><ul><li>70% of consultants qualified / trained / worked in UK / USA </li></ul><ul><li>Our nurses qualify for international placements (UK / USA) with a fair degree of ease </li></ul>Today, Human Capital is a Significant Strength
  8. 8. Achievements <ul><li>It has been the: </li></ul><ul><li>first to establish health insurance company </li></ul><ul><li>first group to introduce preventive health care </li></ul><ul><li>first to perform liver, multi-organ, cord blood transplants </li></ul><ul><li>first to introduce new techniques of coronary angioplasty  </li></ul><ul><li>first to perform sterio-tactic radiotherapy and Radio-surgery (for brain tumors) in the country  </li></ul><ul><li>first health care facility in India to be awarded ISO 9002. </li></ul>
  9. 9. APOLLO: THE SUPERBRAND <ul><li>APOLLO Hospitals, the countries largest healthcare services provider, has announced that it was recognized as a `Super brand of India' in the healthcare sector for the year 2003 By Super Brands Council. </li></ul><ul><li>The criteria adopted by the Super brands Council were not of market share but more to do with the brand image and perception. Apollo is a SUPER BRAND due to its mind dominance, goodwill, consumer loyalty and emotional bonding. </li></ul>
  10. 10. Super Brand …..Continued…. <ul><li>Constant exposure to dynamic hospital situations in a broad range of healthcare models. </li></ul><ul><li>Access to latest developments in healthcare and association with leading hospitals around the world. </li></ul><ul><li>Access to a pool of trained medical, nursing, paramedical and healthcare professionals. </li></ul>
  11. 11. APOLLO’s UPCOMING PLANS-GROWTH STRATEGIES <ul><li>MOBILE HEALTH </li></ul><ul><li>Collaboration b/w the Apollo and Ericsson has initiated the concept of Tele medicines. Telemedicine delivered using mobile technology will enable the provision of affordable and accessible healthcare to millions of people in Remote and rural areas. </li></ul><ul><li>Apollo Hospital signs MoU with austrian institute </li></ul><ul><li>Apollo Specialty Hospitals has signed an MoU with the Ludwig Boltzmann Institute for Applied Radiation Research at Donauspital, Vienna, under which the two organisations will exchange knowledge and experience. </li></ul>
  12. 12. <ul><li>Apollo Hospitals Scouting for Partners in West Asia & Africa Apollo Hospitals Group is scouting for partnering with hospitals in West Asia and Africa to leverage its brand equity in these highly potential medical tourism markets . </li></ul><ul><li>Specialized programs are being devised, which enroll customers who are high risk for a disease The hospital endeavors to be in constant touch with this group of people. </li></ul>
  13. 13. RECOMMENDATION <ul><li>At this point in time, I would recommend building additional hospitals. This approach allows Apollo to continue towards its ultimate goal of providing comprehensive health coverage, while allowing for other events to occur in parallel. </li></ul><ul><li>While new hospitals are being built the APOLLO could be expanding its training programs and producing additional management resources that can be deployed. At the same time, we will be able to fight the government red tape and continue our education of the Indian people regarding the benefits and necessity of health care. </li></ul>