Roche Diagnostics

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Business Health & Medicine

ROCHE DIAGNOSTICS LINKING CUSTOMER SATISFACTION & PROFITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HISTORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GROWTH & DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROCHE DIAGNOSTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROCHE DIAGNOSTICS COMPETITORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object]

WEAKNESS ,[object Object],[object Object],[object Object]

OPPORTUNITIES ,[object Object],[object Object],[object Object]

THREATS ,[object Object],[object Object],[object Object],[object Object]

CORPORATE LEVEL STRATEGIES ,[object Object],[object Object],[object Object]

BUSINESS LEVEL STRATEGIES ,[object Object],[object Object]

EXTERNAL ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUESTION 1: Analyze Roche Diagnostics’ Approach for improving Customer Satisfaction ? ,[object Object],[object Object],[object Object],[object Object]

QUESTION 2:What are the pros and cons. Of benchmarking specific performance measures ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUESTION 3: Why would a linkage between customer satisfaction & Profitability be expected ?

QUESTION 4: Develop a 10 item vertical marketing audit on customer satisfaction for Roche diagnostics ? ,[object Object],[object Object]

WHAT IS MARKETING AUDIT PROCESS? ,[object Object],Agreement on objectives. Scope and approach Data collection Report preparation and presentation

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]

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