1. Presented by
Bibin Babu Thomas

2. Introduction
The pharmaceutical industry develops produces, and markets
drugs or pharmaceuticals for use as medications.
Pharmaceutical companies may deal in generic or brand
medications and medical devices. They are subject to a variety
of laws and regulations that govern the patenting, testing,
safety and marketing of drugs.
Thus a pharmaceutical drug in the industry is a drug used to
diagnose, cure, treat, or prevent disease.

3. Objectives of the study
 To familiarize the pharmaceutical industry.
 To understand the organizational design.
 The study of departments.
 To understand how information is used in the organization
for decision making.
 To do the SWOT Analysis.
 To make suggestions according to my knowledge.

4. Industry Profile
 The global pharmaceuticals market is worth US$400
billion.
 The Pharmaceutical industry in India is the world's third-
largest in terms of volume.
 In 2014, there were 4,899 pharmaceutical manufacturing
plants in all of India, employing over 450 thousand
workers.

5. Company Profile
 Sangrose Laboratories was incarnated in the year 1987 by
C.K. Alexander.
 The manufacturer of Clofazimine.
 The mission of Sangrose Lab. is to dedicate itself through
the creation of innovative medical product and services
for the benefit of the medical community and human
health around the world. The vision of the company is to
become a leader in the Indian Pharmaceuticals Industry.

6. Product Profile
 Basic Drug
 Soft Gelatin Capsules
 Hard Gelatin Capsules
 Tablets
 Semi-Solid Section
 Liquid Oral Solution

7. MANAGING DIRECTOR
DIRECTOR
HUMAN RESOURCE FINANCE MARKETING PRODUCTION PURCHASE & STORE
MAINTENANCE & ENGINEERING DEVELOPMENTRESEARCH & DEVELOPMENT
QUALITY ASSURANCE QUALITY CONTROL
THE ORGANISATION STRUCTURE OF SANGROSE LABORATORIES

8. Department Profile
 Human Resource
 Finance
 Marketing
 Production
 Purchase & Store
 Maintenance & Engineering Development
 Research & Development
 Quality Control
 Quality Assurance

9. Human Resource Department
The Human Resource Department of the organization
maintains a better relationship between the superior-
subordinates and the employer-employees. The main quality
of this department, manager is to analyze the workers problem
and takes corrective measures to overcome the problems.

10. Finance Department
The finance management of Sangrose Laboratories keeps its
financial up to date with maximum accuracy and also recheck
their previous records with current records.

11. Marketing Department
The marketing manager of this department studying the
current market fluctuations and is effectively analyzes
consumer’s preference. So this department will develop good
advertisement strategies to capture the customers mind.

12. Production Department
The production department keeps up to date and time to time
to produce the product as per the demand of customers. So the
production functions are going smoothly.

13. Purchase & Stores Department
The purchase and stores department assures and keeps the
supply of the product at right time as given to the customer.
It is because of this purchase department functions flows
more accurately.

14. Maintenance & Engineering Department
The maintenance and engineering department will take
corrective measures before the breakdown or any other
problems occurring in the production process. The proper
maintenance leads to the better working condition or smooth
functioning of the machines.

15. Research and Development Department
A qualified research and development team is working in this
department and they will try to make new innovations and
produce quality products according to the taste and preference
of the customers. This will helps the organization to compete
with the existing market players.

16. Quality Control Department
The Sangrose Laboratories Pvt.Ltd has a well-equipped
quality control laboratory so that is fully functioned to keep
the quality need for the product.

17. Quality Assurance Department
The Sangrose Laboratories Pvt.Ltd produce high quality
products without any defects as well as it has well-equipped
quality assurance laboratory. The quality products lead to the
increase in the buying power of the customer.

18. SWOT Analysis
Strength
• The company keeps a long term relation with the customers.
• The firm has got a pool of efficient and highly experienced
workforce.
• Management forms the backbone of Sangrose.
• The factory of Sangrose is located in the industrial area of
the city.
• Over the period of existence it has built up its brand name.
• The commitment towards society is the most important apart
from pharmaceuticals.

19. Weakness
• The pharmaceutical product line is under-utilized and space
area is very short.
• The company faces expenses mostly on advertising.
• The marketing strategy is getting lower as it lacks efficiency
and publicity.
• There is a moderate healthy communication between the
departments.

20. Opportunities
• The firm can widen its customer base by tapping the
overseas markets in a better way.
• The company has a very good scope if they import
machinery from abroad.
• The product awareness is an important factor.
Threats
• The competitors raise a great threat to the firm.
• The regulatory issues implemented by the government on
pharmaceutical industry.

21. Findings
 Sangrose Labs is the most trusted name in the
pharmaceutical industry.
 Management with great vision leads the firm towards
glorious heights.
 It is having a friendly atmosphere.
 It maintains high quality formulation.
 It provides a splendid work environment for its employees.
 The key focus of Sangrose is having a strong quality control.
 It takes pride as the only and largest producer of Anti-
Leprosy in the world.

22.  The financial status is very strong and it is a profitable
organization.
 The departments are well-co-ordinated and clearly focused
on achieving its goal.
 The environment is considered as an important factor which
is preserved for the future generation.
 Being a good corporate citizen is an integral part of
Sangrose core value.

23. Suggestions
 The firm can increase its sales.
 The relationship between top management and workers can
be healthy.
 In the production, the company should try to utilize its
capacity at an optimum level to reduce cost.
 Distribution channel can be effective and continuously
evaluate the performance.

24. Conclusion
The pharmaceutical industry has a huge potential and growth
in the coming future ahead.

25. THANK YOU