1. interest and umblr

2. Social Network Website
• Active and large community
• A lot of interaction

3. Usability
Tumblr Pinterest

4. Tumblr Control Panel

5. Multiple Blogs?

6. Personal blog

7. Fanblog

8. Pinterest Control Panel

9. Pinterest mainpage

10. Pinterest boards

11. History and growth
VS.

12. DECEMBER 2011
2 MILLION
DECEMBER 2012 (NOW)
55 MILLION
MARCH 2012
5 MILLION
APRIL 2012
38,5 MILLION
JANUARY 2010
First Pin
AUGUST 2010
5 THOUSAND
JUNE 2012
49 MILLION
Pinterest: History and growth

13. MAY 2007
75 THOUSAND
MAY 2009
1,5 MILLION
JUNE 2010
10 MILLION
MARCH 2011
20 MILLION
DECEMBER 2011
40 MILLION
DECEMBER 2012 (NOW)
53 MILLION
Tumblr: History and growth

14. Comparison of growth
• Pinterest
• 2010-2012
• Slow growth
• Boom in April 2012
• Steady growth
• Tumblr
• 2007-2012
• Steady growth
• Most popular network
Comparison of growth

15. Going viral

16. Pinterest
Garlic Cheesy Bread
Going viral

17. Tumblr
Going viral

18. Who and why
VS.

19. Resemblances
• personal interests and ideas
• Visual content
• Identity and taste
• Personal expression

20. Differences
Google trends & Compete

21. Google trends :
web search volume
Pinterest versus Tumblr

22. Geographics

23. Unique visitors
pinterest : average internet user Tumblr : more youth

24. Average stay

25. Biggest user group
Pinterest
• females aged between 25
and 44
Tumblr
• between 18 and 24, of both
sexes

26. Personal research
Tumblr
- blog / website
- Possibility to adapt their
own theme
- no social networking
- Loyalty
- More man than women
- Layout
Pinterest
- Moodboards
- Artistic
- Social networking
- Linked to Facebook
account
- More women than men

27. What are the main differences?

28. Etiquette versus Guidelines
Pinterest Tumblr

29. Nudity

30. Meanwhile on Tumblr

31. Structure

32. Themes
VS.

36. • Themes
• Own design
• More personal
• Choose colors
• More diversity
• No themes
• Just the pinboard
• More structure
• Can’t choose colors
• Seems identical

37. Scams
VS.

38. • Spam messages
– Lol half of your followers are on tumblrdatinggame.com".
• Tumblr users are younger and single
– Scam became more successful
• Create account to hook up with Tumblr users
in your area
• Adult Friend Finder

39. • Offspring of Dating Game
• Fill out the form
• Pay the $9.95 trial fee
• Start earning money today
• Just to get credit card information

40. • More than 60.000 users fell for it
• Reblog link
• Loved the idea of petting a giraffe

41. • Spam links
• Free copy of the game
• Repin it

42. • The first 50 users
• Repinning
• Reblog
• Picture of a gift card
• Picture of Starbucks
• Surveys

43. Brands
VS.

44. Brand Page Tumblr

46. Brand Page Pinterest

49. Only Reblog and Like

50. Create Pinboards

51. Comment

52. The Goal of Sociale Media Marketing
• Offer different content so a broad audience can pick and
choose how to consume your content and interact with your
brand.
• The goal is to create content targeted to the audience that is
on that particularly platform to achieve maximum
– Brand awereness
– Word of Mouth Marketing
– Business growth

53. The Goal of Sociale Media Marketing:
The Today Show

54. Find your target Audience

55. The Lifestyle on Pinterest
• Pinterest is the perfect place for lifestyle
brands or businesses that can create a lifestyle
around its brand.

56. McDonalds

57. Advanced Micro Devices (AMD)

58. Wich One for brands?
• Target: Women 25-44 years
old
• Lifestyle
• Particularly visual
• Target: 18-24 (young
people)
• Visual
– Audio content
– Text content